Challenge: 

Wright's label business is sensitive to price pressure, and highly production-driven. Creating thousands of label and tag designs for various consumer categories as well as retail POP, Direct Mail and collateral, Wright needed to find ways of automating input of thousands of text and image options.

Response: 

Bitstream's Pageflex and Storefront products enabled the creation of user-driven and data-driven workflows that output press-ready hi-res PDF and PPML files, from designer's templates.