There are literally thousands of tools and applications, especially online, that claim to make your business better.
Here are some that have actually had tangible results for the marketers we've worked with over the last few years:
- Digital Asset Management. Our favorite tool in this space is the powerful Xinet WebNative system. Based on an active filesystem, not a static repository, WebNative has played a crucial role in empowering creative workflow for marketers and their agencies.
- Online document creation (web-to-print). Pageflex Storefront is the best of many systems in this area. Easy to set up and administer, it can get a client up and running in short order. Uses have ranged from user-driven localized advertising and POP to heavily data-driven direct campaigns combining mail, email, and personalized URLs.
- Social Content Management. The rise of the Social CMS category over the last few years is remarkable. Social CMS systems allow the rapid development of highly interactive community sites. Companies from non-profits to the biggest brands in entertainment are using a Social CMS approach to create online engagement with their constituencies. Our greatest success has been with Drupal, an open-source tool supported by thousands of talented contributors, and by Acquia's enterprise support endeavor.