Social media marketing is constantly changing, but one trend has remained consistent over the past few years – video is taking over.
In fact, last year alone, viewers have watched more than 1 BILLION hours of live video, and that astonishing number is expected to increase in coming years.
It makes sense – video has a way of making viewers feel like part of the action. It’s real, in the moment, and it gets people excited about your brand.
If you’ve been on the fence about adding video to your marketing strategy, check out these 5 reason to grab your camera and go live!
- Posts with videos have a much higher rate of engagement
You’ve known for quite a while that social media posts with images get a better response than text-only posts. Well, video brings an even bigger engagement boost – especially live video which keeps viewers watching 3 times longer than pre-recorded clips.
- Consumers prefer to learn about new products via short video
68% of users want to see your product in action! If you’re debuting something new, try a short how-to or product demonstration video to introduce your latest product, and don’t forget to add a shoppable link.
- Video can boost your SEO
As long as you optimize it! Use keywords in your file names, titles, descriptions and tags, and remember to subtitle or caption your videos since most viewers watch without sound.
- Video can increase your organic reach
Live video has become very popular with algorithms on almost every platform. It allows users to interact with you in real time, and that high-level engagement means that using live video increases your chances of your content getting seen by the right eyes.
- Video enhances your reputation as an expert in your field
Webinars and online courses have opened up a world of opportunity to share what you know. Even a short, live Q&A video goes a long way towards building your reputation as the go-to expert in your industry.
As if this wasn’t enough to convince you that video is a smart strategy, there’s one more perk you should consider…
It’s incredibly easy!
All you need is a smartphone, and maybe a simple editing app. No one is expecting expert cinematography here. Your message matters far more than your production value, so don’t let a lack of equipment hold you back.
If you’d like more ideas to boost your marketing strategy, check out https://resonetrics.com/services/social-media-marketing.