Moving to TracyLocke in Wilton, CT in 2004, Sam developed the Marketing Technology department, focusing on Digital Asset Management, Online Creative Customization, Marketing Operations Management, and other web-based marketing communications applications. Clients included Pepsi, Frito-Lay, Pizza Hut, Guaranty Bank, Del Monte, SurgiQuest, as well as some of TracyLocke’s sister agencies in the Omnicom family.
In 2006, TracyLocke formed N-GEN Studios to leverage the production talent within the TL Studio for a wider range of potential clients. Sam was instrumental in business growth for N-GEN, and initiated the digital practice for the company.
In 2009, Sam launched Resonetrics, LLC, dedicated to helping businesses exploit the ease and speed of internet communications to level the playing field, so that good companies can thrive no matter what their size or marketing budget.