Resonetrics Digital Marketing Blog

Some business owners are hesitant to jump onto YouTube with both feet. Making videos (well, good videos) takes time and a moderate level of skill. Plus, many business owners are under the impression that YouTube doesn’t do much for their SEO ranking- and if it doesn’t boost your SEO, why bother?

Marketing is an essential function of every social media platform, but Facebook consistently leads the pack.

No matter what industry you’re in, you’ve got plenty of competition. So, how do you stand out from the crowd and make sure customers choose your brand?

Perfecting your ad strategy takes time. You need to find the content, format, and platform that resonates with your audience and helps them spot your brand in a vast sea of competition.

Social media marketing is constantly changing, but one trend has remained consistent over the past few years - video is taking over.

Social media marketing has become the gold standard for most small business owners.

Google Ads are a smart, cost-effective marketing option for many small businesses- particularly local businesses. Google has offered ad options for a long time, but the features and formats have evolved a great deal over the years.

Content is king- that’s not exactly breaking news. You know that good social media marketing strategy is founded on a steady stream of high-quality valuable content. But it’s easy to forget that the definition of “high-quality” content is constantly shifting.

Content calendars are key components of social media marketing strategy. They keep you on track, ensure you’re posting regularly, and help you vary your content formats for maximum interest and engagement.

When executed properly, your social media strategy can take your business to new heights. Social media has the ability to expand your brand awareness, increase your customer base, and build an active, engaged community of loyal followers- but you have to know how to play the game.