5 Ways to Advertise Your Home Service Business for FREE!!!

5 Ways to Advertise Your Home Service Business for FREE!!!

Remember the halcyon days of organic reach via social media?? All you had to do was set up your profile, post regularly, and watch your brand recognition spread far and wide. 


Alas, the algorithm killed organic reach, and a lot of growing home service businesses don’t have a ton to spend on paid advertising. 


So, where’s the happy medium?


Bad news first - you’re probably going to have to spend some money on paid advertising. It’s nearly impossible to get ahead without some effective online marketing. 


But there is a silver lining! There are LOTS of things you can do to increase your visibility and expand your brand that won’t cost you a dime. Here are 5 marketing opportunities to consider in addition to your paid ad campaigns:

 

  1. Email Marketing

    Admittedly, emails don’t get opened as often as they used to (just look at the number of unread emails in your inbox), but they still have an open rate of about 22%, and that’s not bad for such a low-cost option. 

    I know, I said FREE, but here’s the thing, you can launch an email marketing campaign for nothing more than the cost of your CRM software- and you can get some CRM programs for free. Plus, email marketing allows you to segment your audience into groups for highly-targeted messages. You can even tailor your message to fit customers in every stage in the buying journey! 
     
  2. Reviews and referrals 

    A happy customer is the best marketing tool your business can get. You do great work, and you always strive to go beyond your customers’ expectations. When they tell you that they’re thrilled with your work, ask them to leave you a review or rating on Yelp, NextDoor, social media, or national home service registries like Angi.com. 

    The more great reviews you have, the faster your business will grow- and you won’t have to spend a penny (though a discount for future services is a nice way to thank customers for a great review!)
     
  3. User Generated Content (UGC)

    Prospective customers are far more likely to pick you over your competition if your services are praised by real customers. If you have clients who are active on social media, ask if they’d be willing to do a short video tour of their newly-landscaped back yard, or share a short clip of their family playing in that beautiful new pool.

    UGC is truly the gold standard for marketing, and video is already taking over social media. If you can combine the two, you’ve hit the free advertising jackpot!
     
  4. Press Release

    Yes, it’s old-school, but that doesn’t mean it’s not effective! 

    Your business is a part of your community, and there’s no shame in tooting your own horn when you’ve done something great to benefit your hometown. 

    The next time your business volunteers your services, helps out a neighbor in need, or plans a fun event, send a press release to your local or regional media. It’s free press, and it boosts your already stellar reputation. 
     
  5. Public Speaking

    This might not be for everyone - if the thought of speaking in public makes you want to throw up, you can skip this one. But if you don’t mind speaking in front of an audience, local professional groups are an awesome way to increase your exposure. 

    Look for local clubs and professional organizations that feature speakers and get ready to sing your company’s praises. 

Want more great ideas for building your brand awareness without breaking the bank?

Visit https://resonetrics.com/products/services to learn how Resonetrics can help.