Facebook Ad Strategy for 2023

Facebook Ad Strategy for 2023

The year’s not over yet, but it’s never too early to start thinking ahead and planning for 2023!

You need a cutting-edge marketing strategy that keeps up with the constantly changing trends and we’re here to help! 

We’re taking a look at the social media marketing trends that will guide your content creation over the coming year. Here are 5 smart strategies for your 2023 Facebook ads:

  1. Meaningful Content Matters Most

    People follow your home service business for a reason. They like you, they trust you, and they think you do great work. 

    They “liked” your page because they want to keep up with your business and check out all your amazing projects - not to be spammed with meaningless content!

    Sure, you need to post regularly, but even more importantly, you’ve got to give the people what they want! Focus on creating meaningful content that aligns with your business goals, AND drives a deeper connection with your fans. 
  2. Tailor Your Ads to Your Audience

    There is no such thing as a one-size-fits-all marketing message. It’s impossible to connect with EVERY demographic with a single ad, so don’t waste time trying to do exactly that! 

    Narrowing your advertising audience to the groups that best fits your ideal buyer profile saves you time and money. 

    Use Facebook’s Creator Studio to set audience parameters based on age, gender, location and more, then develop a message that speaks directly to your chosen groups. This targeted strategy brings higher engagement and greater visibility.
  3. Ask Questions!

    Communication is a two-way street. When you ask your audience to share ideas, opinions, stories, and experiences, you’re developing deeper relationships. 

    You’re also making the Facebook algorithm happy! The algorithm is all about engagement, so when you get lots of comments on your posts, the algorithm rewards you by sharing it with a much larger audience. 

    All it takes is a basic question or request at the end of your post. Even something as simple as “What do you think?” acts as a CTA that tells your audience that you want them to speak up, and that you can’t wait to hear what they have to say! 
  4. Upgrade Your Images

    When is the last time you changed your Facebook cover photo? If you can’t remember, it’s probably time for a refresh! 

    Experts recommend keeping your profile pic consistent to promote recognition, but cover photos can be switched up seasonally or whenever the mood strikes! 

    You should also try a variety of image formats in your posts. Test out solo images, carousel photos, video, and live streams to see which one brings the biggest response from your audience. 
  5. Get Your Group

    Facebook groups are amazing relationship building tools. They’re perfect for sharing tips, ideas, and tutorials with your most loyal fans. 

    Your group members will love the exclusive access to top content, and you’ll have the perfect platform to dive deeper into conversations and develop lasting relationships with your most valuable customers. 

Resonetrics has cutting-edge marketing strategies that will take you into 2023 and beyond! Check out https://resonetrics.com/products/services to learn more about the services we offer and the problems we solve!