Use this helpful guide to make your next round of social media scheduling easier and more effective:
What to Post:
- Video (organic engagement is highest on posts that include native or live video)
- User Generated Content
- Giveaways
- Funny or entertaining posts and memes
- Current events
- Inspirational quotes and images
When to Post:
- At least one post a day, but no more than two. Daily posting grows followers 4 times faster than sporadic or weekly posting.
- The best time of day to post is at 9 am, 1 pm, and 3 pm, and Thursday-Sunday brings the highest number of views.
What to Post:
- Video (vertical, please!)
- High-quality native images
- Shoppable links
- Campaign-specific hashtags
- Stories with filters, stickers, and other visual effects
- Interactive stories that include polls, questions, or contests
When to Post:
- 2-3 feed posts per week, but no more than 1 per day. Instagram’s Chief officer suggests that 2 feed posts per week and 2 stories per day is the magic number for building a larger following.
- The best time to post is between 10am and 3pm, and Wednesdays bring the heaviest traffic.
What to Post:
- Images rather than video- Twitter is the outlier where video is actually the least popular format
- Text
- List-based or how-to content
- Quotes
- Follow the “rule of thirds”- 1/3 of your posts should promote your business, 1/3 should share personal stories, and 1/3 should share insights from experts or influencers.
When to Post:
- At least once a day, no more than 5 posts per day
- Twitter gets the most engagement Wednesdays at 9am and Thursdays at 9am and 8pm.
What to Post:
- Content centered around people- highlight team members or customers
- “Best of” list for your industry, people that inspire you or influence you, and technology
- Native content- blogs, articles, video, images, PDF documents
- Interactive content that encourages engagement- polls, questions, requests for feedback
- Video, especially live video, brings the highest rates of engagement
When to Post:
- At least once a day, but no more than 5 posts per day
- The best time for B2C businesses to post is between 11am and 2pm, but B2B businesses should post outside of 9-5 business hours.
Now you have everything you need to build your content calendar except the content! If you’d like to learn more about how Resonetrics can help you level up your social media content strategy, visit https://resonetrics.com/services/social-media-marketing
