Resonetrics Digital Marketing Blog
6 Outdoor Updates Your Customers Will Love!
Gracious outdoor living never goes out of style! As temperatures warm up, homeowners are looking for new ways to create incredible outdoor living spaces. They want functional, comfortable spaces for playing, entertaining, and relaxing, and these are just a few of the popular features they’ll be requesting: Fire Pits and Fire Tables Who doesn’t love a great bonfire? Gather the s’mores supplies and cozy up to a built-in fire pit, or warm up conveniently with a propane-powered fire table that...
5 Garden Trends to Add to Your Spring Sales!
Landscapers, listen up! After a long, cold winter, EVERYONE is ready to get outside. Your clients will be calling with lots of ideas for their outdoor space in the coming weeks and you need to be ready. Here are 5 top garden trends that are likely to be at the top of your clients’ wish lists: Freeform Gardens Eclectic, whimsical styling isn’t just for interiors! Creative homeowners love integrating unexpected elements into their outdoor space. Think water features, reclaimed materials, and...
6 Simple Trust-Building Strategies
Trust is a key factor in the home service industry. Customers are putting their most valuable asset in your hands, and it’s important to assure them at every turn that you are worthy of their business and their trust. When you have a stellar reputation for reliable, trustworthy service, customers are far more likely to choose your business over the competition. Here are easy but effective strategies to build trust with prospective customers: Consistent Branding Consistent branding builds a...
Do You Know Your UVP?
As a home service provider, you’re not just selling products or services. You’re convincing clients that they can trust you to care for their most valuable asset - their homes. Convincing customers that you’re the right person for the job starts with clearly defining your Ultimate Value Proposition (UVP). Your UVP is what helps you stand out in the crowd and edge out your competition. Here are some ideas that can help you highlight your UVP: Rapid Response and Reliable Service Everyone HATES...
Adding Impact to Your Ads
When you’re paying good money for PPC ads, you don’t want your marketing message to get overlooked! Making your ad stand out in a crowded newsfeed requires great graphics that immediately draw the eye supported by impactful language that inspires customers to take action. Here are some easy ways to add impactful language to your next ad campaign. Tell a Story You’re not just selling a product or service; you’re building a compelling narrative around it. Creating a memorable story that is...
Check Out the Latest Home Design Trends!
What is it about spring that makes everyone want to spruce up their homes? As temperatures heat up, the race is on for home service providers to make predictions about what their clients will be looking for this season. Houzz recently released their top 2024 design predictions, and you can use it as a virtual crystal ball to help you determine what products or services you might want to add to your lineup. Here’s what Houzz thinks customers will be requesting this year: Bespoke Backsplashes...
5 Things You Should Do to Make This Year AMAZING!
2024 just started, and that’s fantastic news because it means you’ve got PLENTY of time to make this your best year yet! We’ve created a list of simple things you can do to set the stage for growth and prepare you to reach new levels of success in 2024! Reflect on 2023 How did you do last year? Taking a close look at your numbers, performance metrics, revenue, and more helps you see what’s working and what’s not. Look for areas where you can improve in the new year and set the metrics that...
Here’s What Homeowners Want in 2024
Ever wish you had a crystal ball that could predict the future of the home service business? Your wish is our command! We’ve put together a list of services homeowners are seeking in 2024. Take a look, and consider adding a few of these to your service offerings: Get Smart From thermostats to appliances to doorbells, EVERYTHING seems to be smart these days. Tech savvy homeowners will need a hand installing and integrating these devices into their homes, so stay on top of the tech curve to meet...
Goals for Your Home Service Business
If you haven’t set 2024 goals for your business, it’s not too late! Resolutions aren’t limited to New Years Eve - ANYTIME is the right time to set milestones for marketing, revenue, and lead generation. The housing market is tight and home service providers are feeling the pinch, but we’ve got some great suggestions that will keep you competitive and on top of your game this year: Increase Your Online Visibility Social media is not just for connecting with old friends! It’s a powerful tool...
How to Keep Your Home Service Business Thriving in an Unpredictable Market
How’s business?? Hopefully, you’ve got a steady stream of new clients and big-ticket projects flowing through your sales pipeline, but if you’re finding that your tidal wave of qualified leads seems to have slowed to a trickle, you’re not alone! Home service providers across the country are feeling the squeeze. Fannie Mae reports that potential buyers are backing away from high home prices and skyrocketing mortgage rates, and sellers are rethinking their plans to move. It gets worse… Big box...