9 Smart Strategies to Improve Your Ad Conversions

9 Smart Strategies to Improve Your Ad Conversions

Crafting an ad that converts potential clients into paying customers is a tall order! You don’t have money to waste on ads that go nowhere, so we’ve created a simple strategy to help you boost your conversion rate and continue to build a solid foundation of loyal customers. Before you create your next ad campaign, take a look at these easy tips for improving your ad conversions:Compelling Copy is KeyBefore you can convert a customer, you’ve got to get their attention! Start with a strong, compelling headline and back it up with clear, concise details and descriptions that highlight the unique selling points and benefits of your home service business. Speak to your customers’ problems and pain points and offer clear solutions. And don’t forget to end with a Call to Action (CTA) that clearly outlines the action you want your new customers to take, like booking a call or consultation.  Always be OptimizingYou’ll need a dedicated landing page for your ad that gives the pertinent details of your offer and helps customers take the next step. Landing pages should be fast, user-friendly, and ALWAYS optimized for mobile devices.  Gain Their TrustYour customers are trusting you with their most valuable asset- their homes. Show them that you are worthy of that trust by adding customer testimonials, ratings and reviews that cement your reputation as a top-tier home service provider. Make sure that awards, affiliations, and important certifications are featured prominently on your website so potential clients can see that you are a highly qualified, trustworthy expert.  Give ‘Em the Old Razzle DazzleYour completed masterpieces speak for themselves, so let your work shine! Create a before and after gallery of your best projects and consider adding video tours of completed spaces so customers can get an immersive look at your incredible skills!  Keep it LocalCreate ad campaigns targeted to specific neighborhoods, cities, or counties in your area. Tailoring your ads to your target audience helps drive conversions, so don’t be afraid to go hyper-local. And don’t forget to provide clear, prominently displayed location and contact information so your new customers can find you. Switch Things Up SeasonallyNew season, new home improvement project! Craft ads that address seasonal needs like summer HVAC maintenance, spring power washing, or winterizing plumbing systems.  Take Advantage of Ad ExtensionsAd extensions can provide more information and options to visitors like location information, site links, and call extensions. They can also direct visitors to specific pages on your website to make it even easier for them to find the answers to their questions.  Keep TestingWhen you get great results from an ad campaign, you want to know EXACTLY what made it so successful! A/B testing can help you replicate stellar results by showing you the ad copy, imagery, headlines, landing pages, and CTAs that resonate with your audience and drive conversions.  Keep the Communication GoingRespond to inquiries and leads ASAP! The faster you make that connection, the more likely you are to land the conversion. And don’t forget to reach out and retarget users that have previously visited your website or interacted with your ads – the second time might just be the charm! The marketing experts at Resonetrics know how to make your paid ads work harder! Visit www.resonetrics.com to learn more! 

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5 Easy Ways to Segment Your Email List

5 Easy Ways to Segment Your Email List

Email marketing is easy, inexpensive, and incredibly effective! In fact, email may be one of the most efficient tools in your marketing toolbox – but like any other tool, you have to know how to use it!Email marketing is highly targeted. If you want to achieve maximum impact with your email marketing campaigns, you have to craft a personalized message for a very specific group of people that appeals directly to their wants and needs. The more targeted your message, the higher your open rates, click-through rates, and conversion rates will be! Your email list likely includes people from all different age groups, income brackets, and neighborhoods, and you can’t get their attention with a one-size-fits-all approach. Here are 5 easy ways to segment your email list to improve your targeted marketing:Geography and GenderChances are, your clientele hails from the same general area, but you could break it down by city, county, or even neighborhood! It also helps to know the genders of the people on your list so you can create tailored messages for both men and women.  StatusMost of your customers are homeowners, but you can get even more specific! Do you want to target new homeowners? Retirees? People who might be preparing to put their home on the market soon? Each of these groups is facing different problems or pain points, and the more effectively you can speak to their problems, the more likely they’ll choose your home service business as the solution. Engagement LevelYour list contains long-term, loyal customers, and new leads that are just getting to know your business. Research how they’re interacting with your social media, website, and emails to determine what products and services pique their interest. This offers great insight into their buying behavior and helps you create content that’s tailored to their interests. And that extra personalization goes a long way towards inspiring trust and customer loyalty!  Income LevelLet’s be honest, high-end projects require big budgets, so you’re probably wasting time if you’re marketing elite services to homeowners that are just starting out. Knowing the income levels of your clients helps you determine which services are likely to be the most in-demand in every group so you can adjust your marketing accordingly.  Buying StageLeading customers from awareness to purchase is a journey, and it’s important to customize your message for each leg of the trip. A fresh lead is likely seeking more information, so you want an informative message that answers all their questions. Customers in the next phase might want to know how you can solve their problems, so this is a great place to address their pain points and offer solutions. When you’re ready to close the deal, you might want to add in a special offer that sweetens the deal and drives that conversion. Segmenting your list can make your email marketing so much more effective, and the marketing specialists at Resonetrics are here to help you make the most of your list! Visit www.resonetrics.com to learn more! 

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Your Mobile Optimization Checklist

Your Mobile Optimization Checklist

You see it everywhere you go; people staring intently at their phones.Mobile devices are everywhere, and according to Google, more than half of all internet traffic comes from mobile devices. This means that at least half of your potential customers will be searching for your business via phone or tablet- is your website ready??Optimizing your website for mobile use is an important part of your marketing strategy. It’s one of the major factors that Google uses in its ranking algorithm, so your business won’t stand a chance at the number one spot unless your website is optimized for mobile devices. You want to provide a great user experience for every person that visits your site, and that can’t happen if you’re not optimized. Here’s an easy checklist that can help you determine if your website is as accessible on the go as it would be on a traditional desktop interface:Do you know where your website traffic is coming from? Use your website analytics to determine how much of your traffic is coming from mobile devices and what types of devices are used most often. Use your tools! The Google Search Console has an easy-to-use feature that lets you know if your website is as mobile-friendly as it needs to be.Check your speed. A website that’s slow to load or difficult to navigate will not pass the mobile-friendly test.If you use pop-ups, you need to make sure they’re optimized for mobile devices. There’s nothing more annoying than pop ups that block your entire screen and disrupt your user experience. Audit your content. Remember, your users are viewing your content on a tiny screen, so make paragraphs short and easy to read, and include bullet points and subheadings when possible. Keep it Simple. Fancy fonts can be hard to read, and too many design aspects can make your site feel cluttered and chaotic on a mobile device. Keep your design clean and easy to see. Check your keywords. Sorry, folks, but you need to develop a separate keyword strategy just for mobile users that identifies mobile-specific keywords and optimizes your content around them. Want to learn more about optimizing your website for mobile devices? Check out https://resonetrics.com/services/ to learn how Resonetrics can help you make your website accessible and enjoyable for ALL users! 

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Your Business Needs a Brand Ambassador!

Your Business Needs a Brand Ambassador!

Your customers love you!! They know you do incredible work and provide great value and impeccable customer service, so they happily recommend you to their friends and family. Some of them are even willing to take the extra step to leave a great review on your website, Yelp, or NextDoor.But what if your most satisfied customers could do even MORE for your business? Brand Ambassadors are real clients who love your business and want to spread the word far and wide – think word of mouth referrals on steroids. They’ll take to social media to sing your praises through posts, videos, or other user-generated content, and your company will reap the rewards. Creating a brand ambassador program for your business can significantly increase your visibility and boost your conversions. A recent Nielson survey indicated that 88% of customers rely on recommendations from people they know over any other form of advertising, so imagine how much your business could grow if you have a pillar of your community acting as a brand ambassador for your business? A brand ambassador partnership benefits both parties, so here’s what you can do to recruit ambassadors for your business: Identify Potential Brand AmbassadorsLoyal customers with a passion for your business make the best brand ambassadors. Start with your long-term loyal customers, as well as customers who actively engage with your business on social media. Brand ambassadors influence potential customers, so the more well-known and respected they are in your community, the better.  Offer Great IncentivesYou want to reward your brand ambassadors and thank them for going above and beyond, and those rewards can come in many different ways. You can offer free products or services, exclusive discounts, gift cards or cash rewards. You can also collaborate with a brand ambassador to promote their business, so everyone benefits!  Set Clear GuidelinesWhat are your expectations for your brand ambassadors? Be specific about how often you want them to post on social media, and the type of content that best aligns with your brand identity. You want your messaging to be clear and consistent across all channels, so it’s important to set up guidelines and goals from the start.  Welcome FeedbackYou want to nurture lasting relationships with your brand ambassadors, so it’s important to keep the communication flowing freely! Check in with your ambassadors regularly and ask for their feedback. They are a valuable part of your team, and it’s important that they feel heard, respected, and appreciated. Partnering with brand ambassadors is one of the most effective and affordable ways to grow your business. If you’d like to establish a brand ambassador program for your business, Resonetrics can help! Visit https://resonetrics.com/problems-we-solve/ to learn more! 

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5 Fundamentals of Targeted Marketing

5 Fundamentals of Targeted Marketing

When you’re ready to grow your home service business, you need a marketing strategy that appeals directly to your target audience – but before you can do that, you have to identify your target audience! Your entire marketing strategy, content, platforms, ads, etc, will be designed with your target audience in mind. That means you need to know who they are, where they are, what they need, and how you can help solve their problems BEFORE you can create an effective marketing strategy. A lot of small businesses use the “spray and pray” approach to reach potential customers. They blast their message across any and all channels and pray it reaches their mark, and it’s about as effective as it sounds…If you want to create effective advertising campaigns and avoid wasting money and time, you need to start by identifying your target audience. Here’s how:Who am I targeting? This is a clearly defined group of consumers who are most likely to buy your product or service. They’ll likely be homeowners at a certain income level who all live within a specific geographic area.  What Can I Offer Them? What are your potential customers struggling with, and how can your business make their lives better? Identifying your customers’ pain points helps you craft a message that speaks directly to their problem and more importantly, offers a great solution!  What Do I Need to Know About Them? The more you know about your target audience, the more specific your marketing message will be. Knowing who they are and where they live is a good start, but it’s also incredibly helpful to know as much as you can about their spending patterns and buying behavior, interests, and stage of life.  Where Can I Find Them?Social media is the most effective marketing tool for small businesses, but you have to choose the right platform! You need to do your research to determine if your target audience frequents Facebook, Instagram, TikTok, or whatever social network pops up next! The age of your target demographic can help point you in the right direction. If you’re targeting the over-40 crowd, Facebook is probably your best bet. Millennials tend to flock to Instagram, and Gen Z is all about TikTok! Choosing the proper platform for your audience is essential to your marketing success.  Who is My Competition Targeting? Home service providers are all pulling from the same local customer pool, so it’s important to know how your competition is reaching potential customers. Are they connecting on social media? Using local advertising options? Relying on word of mouth? Knowing which channels your competition is successfully targeting helps you beat them at their own game! Identifying your target audience is the first step on the road to success! The team at Resonetrics specializes in identifying your target audience and devising a marketing strategy with them in mind. Check out https://resonetrics.com/problems-we-solve/ to learn more! 

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Why Do I need a Digital Marketing Plan?

Why Do I need a Digital Marketing Plan?

The Resonetrics team specializes in creating digital marketing plans for home service providers. So, what does that really mean??To put it simply, we devise a customized plan for your business using content, online marketing platforms, advertising, and tech tools to support your goals for your business. When you’re ready to grow your home service business, we create strategies that boost your visibility and brand awareness and implement the steps that bring new leads directly to your business and convert them into happy customers! Basically, we’re the marketing magicians that bring all the elements together to make your business stand head and shoulders above your competition. Here’s how we do it:We can help you hone your target audience, create an ideal client profile, and craft content and messaging that speaks directly to their needs and wants. We use your data to set numbers based KPIs to ensure that your marketing strategy keeps you firmly on the path to your goals. We create targeted PPC advertising, social media marketing, and email marketing campaigns that drive highly qualified leads to your business. We streamline your website to create a lightning-fast, user-friendly experience that allows potential customers to find all the information they need quickly and easily.We plan, implement, and manage launches for new products and services.We use cutting-edge SEO strategies to drive your business to the top of the search engine rankings and put you clearly on the map.There’s no such thing as a one-size-fits-all marketing plan. You deserve strategies that are as unique as your company, and Resonetrics is committed to creating customized plans that are structured to support your vision for your business. Resonetrics has the knowledge, tools, and experience to keep your business growing and thriving for years to come! If you’d like to learn more about what Resonetrics can do for your home service business, please visit https://resonetrics.com/services/. Let’s talk about your goals for your business and see what’s possible when you have a highly skilled digital marketing team by your side!

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Here’s Why You NEED Resonetrics!

Here’s Why You NEED Resonetrics!

You have built one hell of a home service business! You’ve got years of experience, you’re a bold leader, and you’re supported by a team that brings their best to every project. There are thousands of homeowners out there looking for a service provider who does reliable, impeccable, trustworthy work, and the team at Resonetrics would like to introduce you! When you’re busy running your business, it can be impossible to find enough time to devise, develop, and implement basic marketing plans. Forget about lead generation, SEO strategies, technology updates, and brand awareness campaigns!!Your time is limited, but your business deserves to be SEEN! That’s why you need Resonetrics. While you’re out their building gorgeous homes, designing elegant interiors, and creating unbelievable landscapes, the marketing team at Resonetrics is busy:Implementing marketing campaigns that put your business on the map! We devise cutting edge SEO strategies teamed with local listing options to boost your brand awareness, increase your visibility, and attract new leads.Devising a content strategy that positions you as an authority in your field, promotes trust, and provides valuable, engaging content through blogs, newsletters, social media, and email marketing.Going beyond word-of-mouth marketing and referrals to create the process that brings you the largest, highest quality selection of leads in your area.Keeping your website lightning-fast, secure, user-friendly, and beautiful! Success starts with Resonetrics. Our digital marketing team has the skill and expertise to help your business stand out from the crowd, find your ideal customers, and drive them directly to you! If you’re tired if waiting for the phone to ring, or if you’re over leads that go nowhere, let’s talk! We’d love to show you how Resonetrics can help you grow your business without adding more work. Visit www.resonetrics.com to learn more. 

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Hot Summer Marketing Strategies for Your Home Service Business!

Hot Summer Marketing Strategies for Your Home Service Business!

Temperatures are heating up and that’s GREAT news for home service providers! As the weather gets warmer and everyone heads outside, homeowners start tackling those projects they’ve been putting off like landscaping, painting, pressure washing, roofing and more. This is the prime time to spread the word about your business and attract a whole slew of new customers. Here are some great ideas to expand your brand this summer:Participate in Community EventsEvents ramp up in the warmer months and you can get great facetime with potential customers. Set up a booth at a local festival, lend a helping hand at festive 4th of July events, or be a sponsor for a fun local event.Bonus – participating in local events cements your reputation as a valuable member of your community, so don’t forget to share your contribution on your social media profiles, newsletter, and email marketing initiatives.  Try a Summer SaleHomeowners are already looking for your services, so why not bring in a little more revenue by offering package deals or buy one get one ½ off sales on your most popular services? Or try offering a discount for clients that book a free consultation by a certain date. That ups the sense of urgency and gives customers the opportunity to get great service AND save money! Give Your Marketing a Summer Glow-UpYou can add summer images and themes to your website, social media posts, and email marketing campaigns. Add a summery spin to your email subject lines, CTAs, slogans, and sales promotions as well.  Focus on Summer CelebrationsSummer is the high season for vacations, graduations, weddings, and reunions, and you can use that to your advantage! If you have a home security business, remind people to keep their home safe while they’re away. Designers or painters can market a summer spruce up for homeowners that are hosting celebrations. Landscapers can branch out into tree or plant rental for weddings and receptions.  Start Planning Ahead for the Holiday SeasonChristmas in July?? Sure, it’s hard to think about the holidays when it’s 90* but it’s NEVER too early to start planning for major holiday sales! Map out a Black Friday sales promotion, or an email campaign that encourages customers to get their homes ready for the holidays. When everyone else is rushing around to get their holiday marketing initiatives together, you’ll be ahead of the game! Want to make your business stand out this summer? Resonetrics is ready! Visit www.resonetrics.com to learn more. 

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10 Simple Ways to Boost Your Website Traffic

10 Simple Ways to Boost Your Website Traffic

You have a great website that welcomes customers, shows off your skills, and provides valuable answers to all their questions. Now you just have to figure out how to get customers to visit your site…Many small business owners struggle to boost website traffic, so we’ve put together 10 simple ways to drive more leads to your website!Optimize EVERYTHINGThe more content you optimize for SEO, the higher your business will rank in the search results. Focus on choosing the leading local keywords for your business, and include them in your website content, page titles, blog posts, videos, and more.  Keep it FreshOut with the old, in with the new! Removing old, dated content and adding fresh new content as often as possible keeps the Google algorithm happy, and that means higher search rankings and more page views for your business. Keep Up with The CompetitionScope out your competition and determine their best sources for web traffic. If they’re Google’s top pick for service providers in your area, it’s time to up your SEO. If they’re prominently featured in your social media newsfeed, you might want to increase your Facebook ad spend. The key is to see what they’re doing, then do it better!  Create New Content ChannelsFrequent social media posts might not be enough to keep you on your customer’s minds. Test out new content options to see what drives followers to your website. You could create a podcast with home improvement tips and advice, start a weekly blog, or introduce a series of video tutorials. The more content you have, the more opportunities you create for new customers to find you in the search results.  Don’t Forget LinkedInNot only can LinkedIn provide new leads, it’s also a great way to build your professional network. Those connections can lead to lucrative collaborative opportunities in the future like guest blogging, affiliate marketing, or joint marketing promotions that benefit everyone!  Offer Great AdviceThere are countless online forums looking for smart people with excellent tips and advice! Put your vast knowledge to work and answer home improvement questions on Reddit, Quora, or Yahoo Answers. It’s not a place to promote your business (at least, not right away) but it is a great way to build trust and establish your reputation as an authority in your field.  Use Email Marketing =Email marketing drives traffic directly to your website. Plus, your email list functions as a valuable customer directory that helps you nurture existing customer relationships and retarget them for future purchases! Create Shareable ContentGet those blogs, videos, and articles out into the world by encouraging followers to like and share. You’ll improve your brand awareness and attract new leads if you consistently provide valuable content, so make sure it’s relevant, compelling, and entertaining. Try Affiliate or Influencer MarketingTo get your brand in front of a wider audience, try teaming up with a complementary home service provider or a prominent local business willing to promote your services. For a small referral fee for each new customer, you can reach countless new leads! And if you’re willing to promote an affiliate’s business on your website, you can get valuable exposure without spending a dime.  Know Your NumbersUse your analytics to determine your top sources for website traffic. Dive deeper by breaking it down by sources that provide the most traffic, the most conversions, and the most engagement. This lets you know the best channels to focus your marketing efforts to meet your goals. Resonetrics specializes in attracting the customers you want to work with and delivering them directly to your (virtual) door! Visit www.resonetrics.com to learn more! 

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