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How to Choose the Right Platform for Your Marketing Goals

Digital Marketing, Online Marketing, Social Media, Social Media Marketing

Social media marketing has become the gold standard for most small business owners.
Print advertising and other media marketing formats are becoming increasingly expensive, and those prices are often out of reach for smaller businesses. Luckily, social media has given brands an excellent opportunity to expand their reach and build their audiences at a relatively low cost.
However, with so many different platforms available, it can be challenging to choose the best distribution channels for your message. Each platform has unique features that make it stand out from the others, and your ad campaign objectives help determine which one is the best fit for your goals.
Let’s look at some common campaign goals and highlight the social media platform that will help you achieve them.If You Want to Expand Organic Reach
It used to be one of the top marketing goals for advertisers on every channel. After all, who doesn’t want to reach as many people as they possibly can while spending little to no money? But as social media has evolved, it’s become harder and harder to expand your reach without a substantial ad budget. Luckily, some of the newer platforms excel at organic reach, especially if video is the cornerstone of your campaign.

TikTok is no longer limited to the under-18 crowd! They are now the leading platform for vertical video content, and they offer incredible opportunities to expand your brand without spending a cent.
YouTube Shorts is YouTube’s answer to TikTok. They’ve increased their organic reach capabilities to compete with TikTok’s astronomical popularity, so you should take advantage of it while this brand-new option is still really affordable.
If You Want More Brand Recognition
Every up-and-coming business wants to be instantly recognizable, and social media is a great tool to help you achieve higher levels of brand recognition. While any platform can help expand your brand awareness, there are a couple that truly excel at this campaign goal.

Facebook and Instagram are known for building relationships between brands and their followers. Over 48% of Instagram users follow brands on Instagram, and they boast a far higher rate of engagement between brands and followers than any other platform.
Twitter is also a go-to for building brand awareness. Over 90% of businesses use Twitter to improve their brand recognition, and branded hashtags make it incredibly easy to track your numbers and watch your influence grow!
If You Want to Generate New Leads
Everyone wants a steady stream of new leads, right? It’s hard to grow your business if your sales pipeline isn’t filled with potential customers, so many business owners rely on social media to generate leads. In this case, your business determines the best platform for your ads.

Facebook is the top choice for many B2C brands, followed closely by Instagram. These platforms are highly focused on engagement and relationship-building, so businesses use them to introduce themselves to prospective customers.
LinkedIn and Twitter are the best choice for B2B businesses. These brands often appeal to a very specific customer, and it’s far easier to find them and connect on these platforms.
If You Want to Build Your Online Community
Loyal, long-term customers are the foundation of a thriving business, and they’re deeply rooted in strong relationships and a deep sense of community. Social media can help you assemble, nurture, and engage your community of followers to build lasting relationships and an unbreakable bond with your audience.

Facebook is the clear leader for building your community thanks to Facebook Groups. Facebook Groups allow you to create a private group for your audience and provide exclusive content and opportunities for your highly engaged followers.
If You want to Boost Conversions
At the end of the day – your main marketing goal is to make money, so you want to advertise on platforms that bring the highest conversion rates. It makes sense that the largest, most-used social media platforms would be the best picks for boosting your conversions.

Facebook, Instagram, and YouTube are the largest social media platforms with the highest number of users, so there’s a great chance your audience is already active on all of them. Spend your advertising dollars on the platform that is most popular with your audience and also brings the highest rate of engagement.

Social media marketing changes frequently, and new platforms emerge regularly. If you’d like some help choosing the best platforms for your marketing objectives, let us know! https://resonetrics.com/contact

5 Easy Ways to Upgrade Your Instagram Profile

Digital Marketing, Instagram, Online Marketing, Social Media

The home service industry is ALL about looks!

You need a marketing strategy that shows off your premier projects and shines the spotlight on your stellar skills, and Instagram is a GREAT place to start.

Instagram is a highly visual social media platform, and it’s an ideal choice for artists, tradesmen, and designers who want to show off their talents.

If you’re new to Instagram, or if you’re not using the platform to its full potential, here are some tips to help you spruce up your profile and nail your content strategy:

Boost Your Bio
Your bio tells customers who you are and where to find you, but it’s also a prime spot to add a little extra flair that tells them what your business is all about.
You’ll want to start with the basics- name, industry, location, and contact info- but don’t stop there! Up the interest by including a sentence or two that describes your business and your area of expertise and have fun with it! Give it some personality to make it stand out from the usual basic, boring business profile.

Select Your Style (And Stick with It!)
You want your Instagram posts to have a consistent look and style that reflects your overall aesthetic.
There are many ways to get this. You can choose a specific color scheme, a distinctive editing style, or a specific photography style that really stands out. Your goal is to create a signature style that’s very YOU and apply that to all your posts and stories.

Speaking of Stories…
Don’t skip the story!! You want to get as many eyes on your business as you possibly can, and your stories can help you achieve maximum impact.
The story feature is a great place to share videos, promos, or even share top posts that could use a few extra views.
Don’t forget to save your stories to your highlights to create a gallery at a glance that shows off all your best work in one place.

Be Creative AND Consistent
Posting consistently is REALLY important. Ideally, you’ll post 1 or 2 times every day, but that requires a LOT of fresh content.
Obviously, you won’t have a newly completed project to show off every single day, but that’s where the creativity comes in!
Keep your feed current with shots of works in progress, behind the scenes videos, or even the occasional selfie or live video. Theis keeps you posting consistently and gives your audience a chance to get to know the people behind the logo.

Time It Perfectly
You might not have given much thought to the timing of your posts, but it turns out that timing is everything!
You want your posts to get as much traction as possible, so use your Instagram Insights to determine the best time of day to schedule new posts.
When you’re ready to add on to your social media marketing strategy, we’re here to help! Visit https://resonetrics.com/services/social-media-marketing to learn more about our proven social media marketing packages!

The Perfect Gift for Business Owners

Business Owner, Digital Marketing, Digital Marketing Partner, Gift Guide, Holidays

The holidays have arrived full force. The halls are decked, and the shopping madness has begun. While you’re procuring treats and treasures for your friends and families, don’t forget about yourself.

After all, you work hard – don’t you deserve something special this holiday season? I’ve got the perfect gift idea!

It’s not one that you can wrap, but it’s definitely something that will make your life a whole lot easier- a digital marketing partner (DMP)!

Sure, it’s not exactly a traditional gift, but who really wants 3 French hens, or 11 pipers piping?

When you have a digital marketing partner, you’re giving yourself the gift of less stress and more productivity. You’re able to grow your business and offer your customers far more marketing options than you could ever do on your own.

When you have a digital marketing partner, everyone is happy.

Your clients have an expert team to help them build their brand, secure more qualified leads, and turn those leads into customers.
Your team can breathe a sigh of relief because your digital marketing partner lightens their load. A DMP also offers your team the opportunity to hone their marketing skills, learn new strategies, and discover the top tools marketing experts rely on.
And you? You’ll love it most of all! You’ve suddenly got an entire marketing department at your fingertips. You can grow your brand without having to add more tasks to never-ending to-do list. You can take on more clients and bigger projects without adding to your workload. You can stop stressing out over every aspect of your business and center your focus on your area of expertise.

Sounds pretty great, right?

A digital marketing partner is truly the gift that keeps on giving! So, this year, skip the mall and give your online ordering a rest. Put a digital marketing partner on your wish list instead.

Ready to treat yourself? Visit https://resonetrics.com/products/services to discover all the ways we can make your business merry and bright!

You Could Have Had a Better Year…

Business, Business Growth, End of the Year, New Year

We’re in the final stretch of 2021 – how’d your year go?

Hopefully it was full of growth, new customers, and more money! But even if you had your best year yet, I’d be willing to bet that there’s still some room for improvement.

No matter how well you did this year, you could have tackled even MORE if you’d had a digital marketing partner (DMP) on your side. Let’s look at some of the ways your business could have grown with the help of a DMP:

You could have made your brand even bigger!
Brand awareness is crucial for continued growth, but when you’re focused solely on your customers, your own marketing can fall behind. If you’d had a DMP you could have created bigger, better marketing campaigns that expanded your reach, brought in high-quality leads, and fast-tracked your success.
You could have done more for your customers.
Sure, your customers love you and they’re very happy with your work. But think how you could have wowed them if you’d rolled out a brand-new menu of marketing services? When you have a digital marketing partner, you suddenly have a full-service marketing department on your team. Imagine how much more you could offer your customers if you had a skilled talent pool at your fingertips?
You could have built a better team.
Don’t get me wrong- your team is great- but there are limits to what small creative agencies can do. Chances are, it’s not in your budget to hire a full in-house marketing team, but when you have a DMP, you don’t have to! Working with a DMP gives you access to all the latest tech and expertise without the overhead costs of hiring in-house.
You could have spent more time doing what you love.
Of course you love your business, but let’s be honest, nobody loves EVERYTHING about it! You have an outstanding skill set that got you to where you are today, but that doesn’t mean you’re required to excel in every area! That’s what a DMP is for. They take on the marketing services that you don’t have the time or inclination to handle yourself, so you can stay in your wheelhouse and focus on the high-profit areas of your business.
This year might be coming to a close, but it’s never too early to start thinking about what you want to accomplish next year! If you’d like to learn more about how Resonetrics can help you build a better business, please visit, https://resonetrics.com/problems-we-solve

5 Reasons a Digital Marketing Partner is Better than an In-House Marketing Team

Digital Marketing, Digital Marketing Partner, Online Marketing

Do you want to upgrade your brand’s marketing efforts AND offer a wider array of digital marketing services to your customers?
I’ve got great news- you can skip the hiring process and forgo the overhead costs of hiring in-house talent. All you need is a digital marketing partner (DMP).

A digital marketing partner is an off-site creative marketing agency that pairs with your business to enhance your digital marketing potential, and it’s MUCH easier than hiring a brand-new marketing team.

If you want to boost your digital marketing capabilities, here are 5 reasons to consider a digital marketing partner:

You’ll have the ability to work with talented marketing experts anywhere in the world!
If you hire in-house, you’re limited to local talent, but a digital marketing partner pulls skilled individuals from all over. You can literally have your pick of the most accomplished marketing teams across the globe.
You’ll have instant access to a pool of experts without the time commitment of finding, interviewing, vetting, and training potential hires.
Your digital marketing partner has done all of that for you! You get a full marketing team with a single phone call!
You’ll save LOTS of money.
Let’s be honest, an in-house team is a major expense. You’ve got to cover salaries and benefits, not to mention the expense of office space large enough to accommodate a big team. A digital marketing partner offers all the advantages of an in-house marketing team at a MUCH lower cost.
You won’t waste time with training and onboarding.
A digital marketing partner is ready to hit the ground running. They’ve got years of experience that prepares them to integrate quickly and seamlessly with your business model. Avoid weeks of training new hires by hiring a DMP that’s ready to go!
They’ve got skills that you don’t.
You’re an expert in your field, and great at what you do, but that doesn’t mean you have to do EVERYTHING. A digital marketing partner brings a new level of skill and expertise to the table. They can fill in skill gaps and expand the opportunities for your business to grow.

Why hire in-house when you can get everything you need with a digital marketing partner? It saves you time and money and frees you up to focus your talents on your area of expertise.

If you’d like to learn more about the advantages of a digital marketing partner visit https://resonetrics.com/resonetrics-guides/why-work-with-digital-agency-partner to download your FREE copy of The Ultimate Guide to Choosing the Right Digital Marketing Partner today!

What’s a Digital Marketing Partner?

Digital Marketing, Digital Marketing Partner, Online Marketing

Could a digital marketing partner (DMP) be the right choice for your business?

Maybe – but first you have to understand what a digital marketing partner actually is!

Simply put, a DMP is an off-site creative marketing agency that provides behind-the-scenes marketing support for your company. A DMP can cover your business’s marketing to free up your time and upgrade your advertising efforts, or help you provide a larger roster of marketing services for your customers.

The best part of working with a DMP is that the entire process is completely invisible to your customers. Technically, your DMP is producing the marketing assets, but your client will never know because the finished product is distributed directly from YOUR company.

A digital marketing partner is a smart way to expand your creative marketing capabilities without taking on the expense of an in-house team, which makes it a perfect fit for smaller agencies that are ready to grow.

If you’re preparing to scale your business and increase your services, your budget might not support hiring a full-time marketing specialist, graphic designer, social media manager and more. But if you collaborate with a digital marketing partner, you won’t have to!

You’ll have access to an incredibly talented pool of marketing experts, without having to go through the hiring process. No headhunting, no interviews, no onboarding- just a ready to work team at your fingertips.

A digital marketing partnership is one of the easiest options for scaling your business. Not only does it help you improve your own marketing efforts and attract more high-quality leads, it allows you to do the same for your customers! You’ll have the support and expertise to help your customers build their brand online with innovative ad campaigns, and up-to-the-minute social media marketing strategies.

There are many advantages to a DMP, but it all comes down to this; when you have a digital marketing partner your business can do more.

If you’d like to learn more about what a digital marketing partnership can do for your business, visit https://resonetrics.com/resonetrics-guides/why-work-with-digital-agency-partner to download your free copy of The Ultimate Guide to Choosing the Right Digital Marketing Partner today!

3 Essential Qualities of a Great Digital Marketing Partner

Digital Marketing, Digital Marketing Partner, Online Marketing

Your business is completely unique. There are others who do the same type of work, but no one does it quite like you.

You understand the nuances of your industry, and you’ve spent years building relationships with your customers. Your clients rely on you and your reputation for excellence, and that’s why it’s so important to find a digital marketing partner (DMP) that truly understands your business.

There are lots of options out there, but not every digital marketing agency will be the right fit for your brand.

It takes time to find the right digital marketing partner. You want a DMP that understands more than just marketing. You need a group that understands your mission, your values, and most of all, your customers.

After all, your DMP will be creating content and marketing assets for you and your clients – if they don’t understand who you are and what you need, they won’t be able to produce the high-quality marketing materials your customers expect.

When it’s time to choose the right digital marketing partner for your business, here are some things to keep in mind:

Choose a DMP that understands your clients’ specific business requirements. Different clients require different skill sets – make sure your DMP is equipped to handle them all.
Find a DMP that speaks the language of your business- especially if you work in a highly specialized field. Communication is key!
Work with a DMP that can ask the right questions, at the right time, of the right people. Choose a partner that excels in client relationships and isn’t afraid to ask questions and nail down the details you need to meet or exceed your clients’ expectations.

Finding a digital marketing partner that truly understands your business and the needs of your clients opens up limitless possibilities. Together you can take your business further than ever before.

If you’d like to learn more about choosing the right DMP for your brand, visit https://resonetrics.com/resonetrics-guides/why-work-with-digital-agency-partner to download your free copy of The Ultimate Guide to Choosing the Right Digital Marketing Partner now!

Grow Your Business with a Digital Marketing Partner

Digital Marketing, Digital Marketing Partner, Online Marketing

Scaling a thriving business should be easy, right?

You’ve built a solid repertoire of great work, and you’ve got a loyal customer base who loves what you do. You’ve got everything you need to take your business to the next level, so why does it seem like such an impossible task?

Here’s the thing- when you’re running a successful business, you’re already working at max capacity, and so is your team. In order to grow, you have to have the time and the manpower to take on more clients, bigger projects, and new services, but you can’t do that when you’re already at your limit.

Sure, you could hire a bigger team – if your budget allows it- but what do you do if that’s not an option?

Consider a digital marketing partner (DMP).

A digital marketing partner bridges the gap between what your business can do now and what you WANT to do going forward.

A DMP essentially functions as your off-site marketing team. They can take on any tasks an in-house team would cover without the overhead costs of hiring new staff. When you work with a digital marketing partner, you’ll have the ability to:

Up your marketing game and expand your brand
Enhance your skills as a digital marketing service provider
Offer high-skill, specialized services to your customers without the cost and time-commitment of hiring and training additional in-house talent
A digital marketing partner gives you instant access to a highly skilled marketing team that meshes seamlessly with your business. They’ve got years of experience and the talent to produce the outstanding results your clients expect.

Imagine how your business could grow if you had the time and talent to pursue bigger leads, take on exciting new projects, and offer your customers an astonishing array of new marketing services!

Your business can go beyond your current capabilities. When you pair with a digital marketing partner you’ll have more time, more talent, and limitless possibilities.

If you’re ready to grow your business, check out The Ultimate Guide to Choosing the Right Digital Marketing Partner. Download your FREE copy today.

Hitting Your Target – Improving Your Facebook Ad Strategy

Ad Management, Ad Strategy, Advertisement, Facebook Ads

Facebook ads are a key part of your marketing strategy. They’re affordable and quite effective, but there is one question that many marketers share; how do you get your ad seen by the right people???

Finding an audience isn’t a problem- more than a billion users log on to Facebook every day- but finding the right audience can be tricky. That’s why it’s so important to understand the intricacies of creating a targeted ad campaign on Facebook.

Organic reach on Facebook is essentially dead, so if you want to get your brand in front of the right eyes, you’re going to need solid targeted marketing skills.

Your campaign goals determine the techniques you want to use, so it’s always smart to start with your desired result. Do you want to expand your brand awareness and introduce your business to new audiences, or are you focused on increasing loyalty and building a bigger base of repeat customers?

Let’s break it down:

Increasing your reach

When your goal is expanding your brand’s reach, your target is what’s commonly called a “cold” audience. You’re introducing yourself to people who don’t know anything about you or your brand, so you have to choose your audience carefully.

You want to reach people who are likely to convert, and Facebook is ready to help!

Facebook offers countless options for building your ideal audience. You can choose audiences based on general factors like age, gender, and location, but you can also get WAY more specific by segmenting based on factors like behavior, job or industry, income level, education level, political leanings and more. You can even factor in life events or milestones like engagements, weddings, or new babies. The combinations are truly endless. In fact, with all those things to choose from, you have to be wary of creating audiences that are TOO targeted, and therefor too small.

When you’re reaching out to a cold audience, there are several things you can do to increase your ad’s success.

Focus on clarity and descriptiveness when writing your ad. This is your introduction to your brand, and you want to showcase everything that makes it great.
Highlight the benefits more than the features. Features are great, but remember, customers buy solutions.
Save the hard sell. Your goal is to introduce your product and get people interested in it. Selling comes later.
Increasing brand loyalty

You’ve probably heard it before – it’s easier to sell to an existing customer than get a new one. That’s why loyalty campaigns are so important to your success. You want a strong base of loyal, happy customers, so you have to continually nurture relationships and keep engagement high.

When you’re targeting existing customers, that’s known as a “warm” audience. They already know and love your brand, and your goal is to get them to make repeat purchases. This type of marketing is easier, but you still have to make sure you’re putting the right ad in front of the right people.

If your product or service is aimed at people between the ages of 25 and 75, you’re not going to market it to the 25-year-old the same way you’d market to a 75-year-old. When you blast the same ad to every segment of your audience and hope for the best, that’s called the “spray and pray” approach, and it rarely works.

Instead, you need to focus on creating ads specifically for the different segments of your audience. They’ll look different, and have different messaging, but they’ll share a single goal- give existing customers a good reason to buy again. You do this by including:

Sales or discount codes
New product launches
Testimonials or other user generated content (UGC)
Limited editions or last chance offers

When you know how to select and target your audience based on your goals, your Facebook ads become far more effective. If you’d like to learn more about targeted advertising on social media, Resonetrics is here to help! Click HERE to share your questions.

Making the Most of Your Marketing Budget

Digital Marketing, Marketing Budget, Marketing Operations Management, Online Marketing

You don’t have an unlimited advertising budget, so you want to get the maximum results for every ad dollar you spend.
Improving your return on investment (ROI) or return on ad spending (ROAS) is easier than you might think. Here are 4 things to remember before you launch your next campaign:

Testing Beats Guessing
You’ve done your research. You know who your customers are and what they like, and you incorporate all that knowledge as you build a new ad campaign. But even if you’re absolutely certain that you nailed it, you shouldn’t launch a new campaign without thorough testing.
Small details like color or typeface can have a big impact on how your audience responds to your ad. Test out different versions and use your data to create ads that are guaranteed to land with your target audience.
Make It Personal
Generic ads meant to appeal to everyone rarely succeed. Targeted advertising is far more effective, and it’s so widely used that it’s become customers’ baseline expectation.
Your customers want to know that you GET them. You understand their wants, needs, frustrations and expectations, and you have a solution for all of it! Segment your list carefully, and focus on creating highly targeted, niche ads for each segment of your audience population.
Try Something New
Business owners tend to stick with what works. Who can blame them? Nobody wants wasted ad spend, but if you constantly stay in your safety zone, you’re probably missing opportunities to broaden your audience and expand your brand awareness.
Don’t be afraid to try different platforms, strategies, and methods. You might not win every time, but you’ll learn things that ultimately help you refine and improve your marketing strategy, and that’s priceless!
Know Which Metrics Matter
In order to determine if you’re getting good ROI, you’ve got to be able to assess how your ads are performing. There are 4 key metrics that help you discern whether or not your ad spending is paying off.
Cost per sale – divide the total spent on your campaign by the total sales you earned from it. If the number you spent is higher than the number you earned, you need to find ways to lower your cost per sale.
Conversion rate – check your conversion rate on each platform (most platforms include this option in their analytics dashboard) to determine exactly how many website visitors are converting to paying customers.
Customer lifetime value – helps you pinpoint how much customers will spend in their lifetime. Simply multiply your average sale per client by the number of times they buy from you each year.
Cost per lead – divide your total campaign spend by the total number of leads generated during that campaign. If you’re spending more to generate leads than you’re earning in conversions, you’re not getting the ROI you desire.
The Resonetrics team can help you make the most of your advertising budget. Click HERE to learn how!