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What Can YouTube Do for Your Business?

SEO, YouTube, YouTube Management, YouTube SEO

Some business owners are hesitant to jump onto YouTube with both feet. Making videos (well, good videos) takes time and a moderate level of skill. Plus, many business owners are under the impression that YouTube doesn’t do much for their SEO ranking – and if it doesn’t boost your SEO, why bother?
Good news!!! You can use YouTube as a very effective part of your SEO strategy, you just have to know the tips and tricks. The methods for improving your SEO on YouTube are a little different than the ones you’re familiar with on other platforms, but they’re all easy to achieve.
If you’re not using YouTube as a part of your content marketing strategy, it’s time to change that. Here are 7 steps for boosting your YouTube SEO:

Choose your keywords carefully
You’re probably used to looking for the most commonly searched keywords, right? Well, if you do that on YouTube, your video is going to get buried in a pile of other videos and you’ll be lucky to get a handful of views. Look for unique keywords. They may not have the highest search numbers, but you’ll have a MUCH better chance at standing out in a vast sea of competition.
It’s okay to let your keywords inspire your content
If you find an awesome keyword and you just happen to have a relevant video on hand- way to go! You won the content jackpot. But if you don’t have a video ready to go, make one! Don’t let the opportunity to reach new viewers and expand your brand awareness slip away.
Avoid keyword stuffing
That’s good advice for any platform, but it’s critical on YouTube. If your keywords aren’t relevant to your content, you run the risk of having your video removed. Don’t waste the time and effort you put into producing your video by choosing irrelevant keywords.
Use subtitles or closed captions in your videos
This serves two purposes. First, it’s useful to your viewers who are watching without sound. Second, it gives you yet another opportunity to include your keywords. Mention the important ones at least a couple of times in your video, and make sure they’re included in your transcripts.
Give your videos great titles and descriptions
If you want to get your views, you’ve got to have a catchy title that compels viewers to click. Use dynamic, engaging language that grabs their attention right away- and don’t forget to include your most important keywords! Same thing goes for your descriptions. You don’t have much space to make a big impact- about 100 characters. Include your most important information, links, and CTA at the beginning.
Create custom thumbnails
Videos that use custom thumbnails perform better, so don’t rely on the basic ones generated by YouTube. Choose a high-quality image that accurately represents your content.
Encourage Engagement
Don’t hesitate to ask your viewers to leave comments. Ask simple questions that make it easy to respond, and ALWAYS include a CTA to subscribe. The higher your rate of engagement, the higher your SEO ranking, so respond to those comments as quickly as possible and keep that connection going.
Want to learn more about YouTube SEO? Let us know!

5 Tips to Build a Better Facebook Ad

Ad Management, Advertisement, Facebook Ads

Marketing is an essential function of every social media platform, but Facebook consistently leads the pack.

It’s not surprising – Facebook is the third-most visited website in the WORLD, so it’s no wonder many of the biggest companies spend a substantial chunk of their advertising budget on Facebook.

Luckily, Facebook is an equal-opportunity advertising medium. You don’t have to be a billion-dollar corporation to have great success with your social media ads – you just have to know the tips and tricks that bring the best return on investment (ROI).

Here are 5 things you should try to make your Facebook Ads even more effective:

Choose your audience based on your goals.

Facebook offers 3 different audience options, and each one is designed to target a different campaign goal.

If you want to introduce your brand to new audiences, use the Core Audience feature which defines audiences based on location, demographics, interests, and more.
The Custom Audience feature helps boost engagement with people who are already interested in your brand, and retarget existing customers, app users, and website visitors.
Lookalike Audiences puts your brand in front of brand-new prospects by showing your ad to people who are very similar to your existing customer base.
Use the automatic placement feature.

Facebook allows you to customize your ad placement, but unless you have very specific goals that require particular placement, it’s best to rely on the automatic placement feature. Facebook will automatically put your ad in places where your target audience is most likely to convert. It’s easier and more effective than doing it yourself.

Make it visually appealing.

It seems obvious, right? And yet, so many businesses waste their marketing budget on ads with boring stock images and uninspired copy. If you want to grab your audience’s attention, you need to put the effort into creating or acquiring beautiful, unique images and engaging, original copy. The best format for your ad depends on what you’re selling.

Video Ads – people love video, and so does the algorithm. Video is a top ad choice for service providers because it’s a great way to educate your audience about what you do, but it’s also very useful for businesses who want to show their products in action.
Image Ads – Choose high-quality professional images to display your products in their best light. If you’re a talented photographer, it’s fine to produce your own images, but if photography isn’t one of your skills, hire a professional – it’s worth it!
Carousel Ads – When you really want to highlight all of your product’s amazing features, try a carousel ad. You can ad up to 10 images, and carousel ads consistently outperform other ad types.
Monitor your performance.

Facebook has excellent tools for tracking your ad performance, and you should always take advantage of them.

Facebook Ads Manager – this dashboard can measure your views, reach, engagement, ad spending, and more.
Facebook Pixel – add this bit of code to your website to track visitor activity. The results help you create your custom audience and make retargeting easier.
Test EVERYTHING!

Even though Facebook Ads are quite affordable, you don’t want to waste any of your precious advertising dollars! When you’re creating a new ad campaign, test out different images, ad copy, videos, and messaging. Simple A/B testing is usually enough to tell you what your audience prefers, and you can use that information to create customized campaigns guaranteed to bring results.

Want to improve your social media marketing? Let Resonetrics help! Check out https://resonetrics.com/services/social-media-marketing to learn more.

How to Write a Compelling Ad

Ad Management, Advertisement, Social Media

No matter what industry you’re in, you’ve got plenty of competition. So, how do you stand out from the crowd and make sure customers choose your brand?

It’s simple, really – you need a great ad.

Compelling ad copy is the key to boosting your web traffic and increasing your landing page conversions, and these easy tips will help you write an ad that appeals to your customers and puts you miles ahead of your competitors.

Know Your Audience
Before you can write a compelling ad, you have to know who you’re writing to. Determine who your customer is, what they value, and what will get their attention. When you can think from the perspective of your customer, it becomes much easier to write an ad that they’ll relate to.
Identify the Problem
The foundation of any ad campaign is convincing potential customers that you can solve their problems and make their lives better. You have to prove yourself in your copy. Show them that you truly understand their problem and tell them how your brand will fix it.
Start With a Compelling Headline
Many business owners focus too much on filling their headlines with keywords instead of crafting an attention-getting headline that inspires their readers to click. Keywords are important, but you need to remember that users click on ads that offer solutions, not ones that are packed with keywords.
Use Emotional Triggers to Encourage Action
When you tap into your customers’ emotions, you vastly increase your chances of getting the all-important click. Use phrasing that inspires hope, trust, fear, anger- whatever you think will inspire your target audience to take action.
FOMO Is Your Friend
What’s FOMO? Fear of missing out, and it drives more conversions than you can count. The idea of scarcity or missing out compels people to act quickly. Take advantage of that by including limited time offers or discounts.
Put Your Most Compelling Copy First
This is one case where you DON’T want to save the best for last! Each platform has its own copy specifications and character limits. You don’t want your best stuff to get cut off, so make sure you put it front and center.
Include Social Proof
Obviously, you think your brand is great, but you’re biased. Customers want to see real social proof that other people love your brand, so include reviews, ratings, testimonials, and statistics whenever you can.
Optimize for Mobile
The vast majority of potential customers will be viewing your ad on a mobile device, so it’s imperative to optimize it. If you use video, make sure you include captions since most viewers watch without sound.
Don’t Forget the CTA
If you want your customers to take action, you have to tell them what action to take! Include a strong, clearly worded CTA in your ad that tells them exactly what to do.

If you want to create more compelling ad copy, Resonetrics can help! Visit us at https://resonetrics.com/ to learn more.

How to Know If Your Ad Is Working

Ad Business, Advertisement, Google Ads

Perfecting your ad strategy takes time. You need to find the content, format, and platform that resonates with your audience and helps them spot your brand in a vast sea of competition.

Clicks, likes, comments and shares are great indicators that you’re connecting with your audience, but you can’t rely on them alone. You need numbers-based data to show you when you’re on track and indicate when it’s time to course correct.

Luckily, each social media platform comes with its own analytics dashboard to help you track your campaign’s reach and relevance. While your specific goals might play a role in determining which metrics you track, there are several that apply to every add campaign.

If you really want to know if your ads are working, you should track:

Engagement
This is where those likes, comments and shares really matter. When your audience is responding favorably to your product, their engagement will increase. If you’ve seen a substantial increase in engagement rate, you know you’re doing something right, but if your numbers drop off suddenly, you’ll need to pinpoint why.
Impressions and Reach
Reach lets you know how many people are seeing your ad. Most platforms tally the number of impressions, or views your ad receives. You’ll also be able to calculate the number of unique views your ad receives as well. Each major platform calculates impressions differently, but they all give you a clear picture of how often your ad is being seen.
Retention
Retention is an important metric for video ads. It lets you know exactly how long your viewers are watching. If they stick with you until the end, you’ve nailed your video strategy. If they bounce after the first 5 seconds, you’ve still got some work to do.
Followers
It’s good to keep an eye on your follower numbers. If your marketing strategy is on track, you should see those numbers growing steadily. Conversely, if you see a ongoing or sudden loss of followers, it’s a warning sign that you need to make some changes.
Share of Voice
This lets you know who’s talking about your brand versus your competition. It determines what percentage of the overall conversation about your industry is focused on your brand. It helps you measure your impact and outshine your competition.
ROI
This is the big one- you’re spending money on your marketing, and everyone wants the most bang for their buck! This metric varies by platform, but most will help you track your cost per click, click through rate, referrals, and conversions. These numbers ensure that you’re making the most of your advertising budget.

If you’d like to learn more about navigating your analytics dashboard, or boosting your marketing efforts, we’d love to help. Reach out at https://resonetrics.com/contact and let’s talk about how we can do more with your marketing money!

New Year, Better Business

Digital Marketing, Digital Marketing Partner, New Year, Online Marketing

The new year is just days away. You can practically hear the countdown, 10…9…8…

Is your business ready?

2022 could be your best year yet, you’ve just got to have the right tools and talent to make it happen.

You’ve been working on strategies for the coming year, and no doubt, you’ve got some very big plans. You want to grow your business, bring in more leads, expand your brand, and up your customer satisfaction.

A digital marketing partner can help you do it all.

A digital marketing partner is an off-site creative agency that functions as a fully staffed marketing department without the overhead expense or demands of hiring in-house.

When you partner with a digital marketing agency, you get instant access to a team of experts sourced from a global pool of top talent. Skip the exhaustive process of sourcing qualified prospects and conducting endless rounds of interviews and forgo the time-consuming task of onboarding and training new hires completely.

Your digital marketing partner comes to you ready to hit the ground running. They speak the language of your business, and fully understand your needs and your customer’s expectations.

They’ll help you grow your business and expand your brand by handling all of your marketing while also working behind the scenes to provide your customers with the highly skilled, specialized marketing services that take them to the top!

And while your marketing partner has your campaigns and projects covered, you’re free to focus on your areas of expertise and do the things you do best!

You can have a full team of marketing experts in place before the ball drops at midnight and be ready to roll out a brand-new roster of high-level marketing services on January 1st without adding to your workload. All it takes is a phone call…

2022 can be the year you do it all. If you’re ready to reach new levels of success, let’s talk https://resonetrics.com/contact.

3 Biggest Benefits of Strong SEO

Digital Marketing, Online Marketing, SEO, SEO Expert

You already know that SEO is really important, but do you truly know the benefits of strong SEO?

There are so many that if I tried to list them all, we’d be here all day! I don’t want to take up too much of your valuable time, so let’s just focus on the 3 major benefits of strong SEO.

Great SEO is the Key to Better Brand Awareness
You can’t grow your business if people don’t know about it!
A high search engine ranking improves your visibility and ensures that more potential customers see your brand.
As more customers see and recognize your business, your brand awareness grows – and that means more high-quality leads, social media followers, and better opportunities for your business.

SEO Builds Your Credibility
Would you trust a business that languishes at the bottom of the search results? Probably not…
The higher your ranking, the more credible and trustworthy your business appears.
When you command one of the top 3 spots, you are seen as a leader and authority in your field, and that does a LOT to boost your reputation and move you ahead of your competition.

Strong SEO Brings Customers Directly to You
Did you know that your most valuable leads come from search engine results? It’s true! SEO leads, also known as inbound leads, bring significantly higher conversion rates than outbound or cold leads.
Strengthen your SEO lead generation by improving your website’s user experience. When you have a fast, easy-to-navigate site that’s filled with valuable content and optimized for mobile use, you’re poised to make the leap to top 3 search result spots.
Those are the top 3 benefits of strong SEO, but that’s just the beginning! If you’d like to learn more about SEO strategy, visit https://resonetrics.com/services/seo

7 Marketing Mistakes You DON’T Want to Make!

Digital Marketing, Marketing Strategies, Online Marketing

You spend a lot of time and money on your marketing campaigns, and there’s no room for mistakes!

Making the most of your marketing efforts if often a matter of knowing what to avoid. Here are 7 major marketing mistakes that can hurt your business:

Not Setting Specific Goals
Your marketing goals vary through each stage of your customer’s buying journey, and you should state your intentions for each segment before building your campaign.
Know whether you’re trying to connect with customers, build brand awareness, or land the conversion, and plan your marketing message accordingly.

Targeting the Wrong Audience
Who are your products or services for? If you said everybody, you need to head back to the drawing board.

Marketing to anyone and everyone is extremely ineffective. You need to create a target audience comprised of individuals that fit your ideal customer profile and personalize your marketing efforts to fit them.

Underestimating User Generated Content (UGC)
Word-of-mouth is the gold standard for advertising. Nothing sells your brand better than a satisfied customer.
If you’re not including reviews, testimonials, or other UGC in your marketing content strategy, you could be missing out on promising leads.

Ignoring Your Data
How do you know if your marketing efforts are succeeding? Simple- just look at your data.
Your analytics are a clear indicator of your current campaign’s success. They let you know what you’re doing right, show you where you need to make improvements, and guide your future marketing strategies.

Skipping SEO
93% of online consumer experiences begin with a search engine. If your business isn’t commanding a top search result spot, you’re going to lose leads.
Boost your SEO by consistently providing valuable content, improving your user experience, optimizing for mobile, and updating your keyword strategy.

Avoiding Social Media
Social media is not optional. It is, hands down, the MOST effective way to connect with your customers and build lasting relationships.
If you’ve been dragging your heels on setting up (and maintaining!) social media profiles, or cultivating social media marketing strategies, you’re holding your business back.

Prioritizing New Leads Over Existing Customers
Yes, you need a steady stream of new leads to keep your business growing, but that doesn’t mean you can ignore your loyal customer base!
These clients already know and love your business. Focus on repeat purchases, upselling, and rewarding your existing customers rather than putting all your efforts towards acquiring new leads.

Is it time to spruce up your marketing strategies? We can help! Visit https://resonetrics.com/services/social-media-marketing to learn more.

3 Signs Your Website is Falling Behind

Digital Marketing, Online Marketing, Website Management, Website Updates

Your website is the first place potential customers go when they want to learn more about your business, so you need one that makes a great first impression.

If new visitors are greeted with a site that’s outdated, slow to load, or difficult to navigate, there’s a good chance they’ll pass on your business and check out your competition instead.

We don’t want that to happen, so here are 3 signs that tell you your website might be ready for an update (and what you can do about it!)

Your Site is Slow
People are busier than ever, and their attention spans get shorter every day! Customers aren’t going to wait around forever for your site to load. In fact, studies have shown that 53% of mobile users leave pages that take longer than 3 seconds to load – yikes!
If your site isn’t as lightning-fast as it should be there are some things you can do to improve your speed. Start by compressing images for a faster load time. Review any third-party scripts you’re running to ensure that they’re up to date and not slowing you down. You can also use a website speed testing tool to identify areas that need improvement.

Your Visitors Aren’t Sticking Around
In a perfect world, website visitors wouldn’t leave until they had explored every page – but this isn’t a perfect world! It’s unrealistic to think they’ll scroll through every page and click on every link, but you do want to keep them around as long as possible!
If you notice that visitors leave your site quickly (under 2 minutes is the general rule of thumb), or worse, bounce immediately – you’ve got a problem.
Use your analytics to determine your bounce rate, average session rate, and whether or not you’re meeting your conversion goals. A heatmap tool can help you identify how far users scroll, where their cursor hovers, and where they click. Use that to pinpoint where customers are most active and where they’re dropping off.

You Don’t Remember Your Last Update
Most experts agree that you should update your website every 3-5 years, so if you can’t remember your last update, it’s probably time!
If you’ve got a site that’s more than 5 years old, you could be running outdated code, or posting dead or broken links, and that’s no way to impress your visitors!
If you used an older website builder to construct your site, it may have become obsolete, making it nearly impossible to add new features or content. Take some time to bring your website up to code, or if that’s not your thing, hire an expert. Whatever it takes to ensure a top-notch user experience for everyone that comes through your virtual door!

If your website is ready for a refresh, give us a call! We can update your current site or design a brand new one! Check out https://resonetrics.com/services/web-design-development for more information.

3 Reasons You Should Include PPC Advertising in Your SEO Strategy

Digital Marketing, Online Marketing, PPC Advertising, SEO

As a home services provider, you understand the importance of getting your name in front of customers, but it’s getting harder and harder to get the exposure you need organically. Organic reach through social media is all but dead, and even relying on strong SEO strategies might not be enough to get your business in front of your community.

If you haven’t added Pay Per Click (PPC) advertising to your marketing plan, it’s probably time. Free advertising through SEO is great, but it’s not enough to give you the competitive edge you need in today’s busy home services market. Plus, PPC ads can give your SEO a huge boost, and help you get far more exposure than SEO alone.

Here’s why – although PPC ads don’t directly impact your SEO, when you combine the two, you’ll see a HUGE increase in visibility that can attract a whole slew of new customers. PPC ads can also be an incredible source of data that helps you improve your current SEO strategy for even better results.

Here are 3 ways PPC ads can boost your SEO:

PPC ads give your business a LOT more exposure.
When you buy a PPC ad, it will appear at the top of the search results – meaning that prospective customers will see your business first. They might not click right away, but if they keep scrolling, they’ll see your business again in the organic listings (hopefully in one of the top three spots!)
So, that’s twice the exposure in a single search. And since you’re a local business, the news is even better. When customers search your key words, they’ll see your PPC ad first, then your Google My Business listing, and then they’ll spot your business a 3rd time in the organic listings! That’s a serious boost to your visibility and brand awareness.

PPC ads help you build trust.
The more customers see your business, the more trustworthy it seems. Think about it – if you’re searching for a roofing company and one company pops up over and over in your search results, that’s going to get your attention, right?
When potential customers see your name over and over, it positions you as a reputable, trustworthy business, and that makes them far more likely to pick you over your competition. That’s definitely worth the price of your PPC ad!

PPC ads help you improve both your SEO and targeted marketing strategies.
It can take a while to determine if your SEO keywords are working, but PPC ads give you instant feedback. Basically, if you’re getting lots of clicks, your keywords are on target, and if you’re not, it’s time to add some new ones to your lineup. When you apply this to your SEO strategy, you instantly boost your chances of scoring one of the top search result spots.
Your PPC ads also tell you a lot about your customers. It’s lets you know who’s searching for your services, what they’re interested in, what they like, and what they dislike. That’s a data goldmine right at your fingertips! When you incorporate the data into your existing targeted advertising strategy, you’ll get far better results.
Interested in adding PPC ads to your SEO strategy? We can help!! Give us a shoutout at https://resonetrics.com/contact and tell us you want to do more with your SEO.

The 3 Best Paid Ad Options for Home Service Businesses

Ad Management, Ad Strategy, Digital Marketing, Online Marketing

Growing your home service business means that you’ve got to get your name out there, but what’s the best way to get your name in front of potential customers without spending a fortune??
The phrase “paid ads” often strikes fear in the hearts of small business owners who don’t have a huge advertising budget, but that fear is often unfounded. Sure, the sky is the limit when it comes to buying ad space, but that doesn’t mean you have to sell your firstborn to effectively promote your business!
Paid ads can be a lot more affordable than you think (if you know what you’re doing!) Here are 3 great ways to promote your home services business without spending a lot of money:

Pay Per Click (PPC) ads
These paid ads show up in the search results when consumers search your chosen keywords. This is a low-cost strategy because you only pay when customers click on your ad. It’s also really effective – the average ROI on PPC ads is $2 for every dollar spent.
That’s not bad, but you can lower your costs even more by making smart decisions about your keywords and your target audience.
Choose keywords with high commercial intent, meaning that customers who search these keywords intend to make a purchase. For example, instead of choosing vague keywords like “landscaping” or “hardscaping,” choose “custom firepits” to reach customers that want exactly what you’re selling.
Focus your targeting parameters on customers who are likely to make a purchase to make the most of your marketing budget. You can set your parameters for specific areas or incomes. You could choose to show your ad specifically to homeowners, or people in an age bracket that usually has more disposable income.
Google “grades” your keywords on a score from 1-10. The more relevant your ad is, the higher your score will be. And if you have a high quality score, Google will reward you with a lower price per click. Focus on creating high-quality, highly relevant ads to stretch your marketing budget even further!

Social Media Ads
Every social media platform offers advertising opportunities – it’s simply a matter of choosing the right one for your target audience.
Now, you might be thinking, “Does anyone even look at those ads? I scroll right past them!” And, yeah, you’re right, most people do scroll right on by. But here’s the thing- they still see your name and logo. And the more often they see your business, the more likely they are to remember it, and that brand recognition will serve you well when prospective customers are ready to buy!

Local Media ads
People say that print is dying, but that’s not really the case. While the local newspaper isn’t as ubiquitous as it once was, it’s still around – and most of them have a solid readership. And remember, every person that sees your newspaper ad lives in your community – and that makes them an ideal prospective customer!
Many communities also produce local magazines that offer great opportunities to get your name out there with a print ad.
Television ads are more expensive than print ads, but they can get your business in front of a wider audience than print ads alone. Research your options for local media ads and find the one that best fits your budget and purpose.
Choosing the right ad format for your business doesn’t have to be hard! We can help you update and implement your marketing strategy for maximum impact while saving you time and money! Visit https://resonetrics.com/contact to learn more.