Resonetrics Nails Your Advertising Strategy

Resonetrics Nails Your Advertising Strategy

House trends are constantly changing, and you’ve seen it all over the years!

The McMansions of the early aughts gave way to the ubiquitous modern farmhouse. Now homeowners are shifting away from the black and white shabby chic look to whatever colorful trend is happening next. 

The ever-shifting fads keep you on your toes, but you know that it’s imperative to stay on top of what’s new to keep your home service business competitive. 

We get it!

We might not be up to speed on the hottest home designs, but we’ve got LOTS of experience working with strategies and methods that change by the week! Our marketing pros have seen it all, from the early days of social media marketing to today’s SEO and content-driven strategies, and we know what it takes to get your business in front of the right audience. 

Paid advertising is the most effective way to get your home service business seen, but hard-working business owners don’t have the time to track keywords, site traffic and search engine algorithms. That’s why we’re here to do it for you! 

We offer paid advertising packages that are designed to meet the needs of home service providers, big and small. By leveraging the power of the world’s most powerful advertising platforms, we can drive more qualified leads to your website, increase your conversions, and help your business THRIVE. 

When you trust Resonetrics to handle your paid ads, you’ll get:

A cost-effective advertising strategy designed to help companies with smaller marketing budgets succeed in the digital age. 
Targeted ads designed for your ideal clients that highlight your skills and areas of expertise
Better leads, more site traffic, and MORE MONEY.
Visit https://resonetrics.com/services/paid-ads to discover how you can take your business to the top without taking time away from your projects. 

 

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Resonetrics is Building a Better Website

Resonetrics is Building a Better Website

Skilled craftsmanship is an art. You’ve spent years honing your talents and your trade, and your skills are the envy of your competition. 

You’ve built a thriving home service business, and you can do things most people can’t – but that doesn’t mean you can do EVERYTHING! 

Many home service providers don’t have the time or technical know-how to build a business-worthy website, but as long as they’ve got Resonetrics on their side, they don’t have to! 

Just like you, we’ve spent years acquiring a vast array of skills that enable us to design fast, beautiful, easy-to-navigate websites that help you showcase your skills, attract new clients and take your business to the next level.

We’ve mastered the ever-changing demands of search engine algorithms, and we know how to implement the strategies that take your business to the top of the search results! 

Our website experts know the secrets behind:

Keyword strategy
SEO strategy
Page load speed 
Optimizing for mobile usage
Retargeting
SSL security
We will assess your current website and dive into your analytics to see what’s working, and what needs a refresh. Whether you need a simple website update, or a full renovation, Resonetrics can fix it! 

Don’t settle for a website that doesn’t meet your needs! Your business deserves better, and we want to help. 
Visit https://resonetrics.com/services/web-design-development to discover how Resonetrics can take your website from tired to top-notch! 

 

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Resonetrics Makes Email Marketing Easy!

Resonetrics Makes Email Marketing Easy!

Email Marketing is incredibly effective – if you’ve got time to do it! 

Weekly newsletters increase your connection with your customers and help you build lasting, loyal relationships. They also provide an opportunity to shine a spotlight on your latest projects, introduce new services, and even offer specials or discounts. 

Newsletters are powerful missives that keep you in the forefront of your customers’ minds. When they’re ready to tackle a new project, they’ll call the contractor whose name appears in their inbox week after week! 

There’s no question that email marketing is a highly-effective, low-cost solution for any home service provider, but once again – it’s awfully hard to find the time to craft an engaging newsletter every few days. 

That’s why you should let Resonetrics do it for you! 

Our email marketing packages help you: 

Build your email list
Send custom targeted communications to segmented audiences
Test new marketing initiatives
Reach new customers, increase engagement, and improve visibility
There are 3 levels of service to choose from, and each one guarantees you a full email marketing campaign designed to help you connect with new customers, and nurture relationships with your existing clients – and you won’t have to write a word! 

Visit https://resonetrics.com/services/email-marketing to learn more about Resonetrics’ email marketing packages or give us a shout at (email link) and tell us what you need to boost your marketing efforts. 

 

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Delivering Customers Directly to Your Door

Delivering Customers Directly to Your Door

What’s the biggest obstacle home service providers face? 

Steady revenue. 

Contractors, builders, designers, and landscapers often have a “feast or famine” business model. One day the projects are pouring in, but the next day that well of customers seems to have dried up…

What if it was possible to have a steady stream of quality leads keeping your business afloat in every season? 

It is – as long as you have the right digital marketing plan! Resonetrics specializes in creating marketing strategies for home service providers that go beyond referrals and word-of-mouth advertising. 

Instead of waiting around for the phone to ring, let’s get out there and bring more business directly to your door! 

This is how we do it:

We’ll create processes that bring the largest selection of high-quality leads available AND prequalify them so you’re not wasting time on the wrong projects. 
We’ll renovate your existing website to create a lightning-fast, user-friendly site that shows off your skills and gets your business the attention it deserves. 
We’ll build and implement paid advertising campaigns that leverage the power of the most popular and effective social media marketing platforms.
We’ll take your business to the top of the search results using cutting-edge SEO strategies.
We’ll enhance your visibility and convert leads into clients with highly-targeted email marketing campaigns that bring the best return on your investment.
Stop worrying about sales funnels, lead development, keyword strategies, and ad copy. When you’ve got Resonetrics on your team, you’ve got a full marketing department right at your fingertips. We’ll handle the advertising, so you can focus on the things you do best! 

Want to learn more about how Resonetrics turns leads into customers? Let’s talk! https://resonetrics.com/contact

 

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Is It Time for a Change?

Is It Time for a Change?

If we’ve learned anything over the past few years, it’s that the world changes QUICKLY!!

It’s important for your brand to keep up with current trends, and digital marketing makes it possible to update your messaging whenever the world (or just the home service industry!) shifts. 

Changes to your marketing message or visuals aren’t always spurred on by earth-shaking events. Sometimes you might find that your original marketing strategy isn’t working as well as you’d hoped. Or, you might stumble on a new strategy that really resonates with your customers – and you’ll ALWAYS want to implement that as quickly as possible! 

Here are 5 situations where you might need to pivot your marketing strategies:

You Picked the Wrong Platform
With so many social media marketing channels available, picking the right one can be a bit of a gamble. Even if you’ve done your research to choose the platforms that appeal to your customer base, there’s no guarantee you’ll get it right EVERY time. 
If you find that potential customers aren’t flocking to your page profile, it’s no big deal. It’s easy to make the switch to a higher-performing platform that meets your marketing needs. 
 
Your Ads Aren’t Working
Nobody wants to spend time and money on an ad campaign that’s going nowhere. Luckily, when you rely on digital marketing, you’ll have an analytics dashboard that tells you EXACTLY how your ads are performing. 
No more waiting around hoping you’ll get the results you want. If you see your ad isn’t making a major impact, you can pivot quickly to a more successful strategy. 
 
Your Content Isn’t Connecting
Content marketing is all about building connections and nurturing relationships. When you’ve hit the right message and tone, you’ll know it by a steady stream of likes, comments, and shares. 
But if you find that your engagement rate is lagging, you’ll have countless options for creating new content (like videos, tutorials, or product demos) that gets your clients’ attention. 
 
You’re Relying on Tired Material
The temptation to stick with tried-and-true marketing formats is understandable, but what worked in the past may not be as successful in the future. 
You might have started your business by placing ads in the Penny Saver, but that strategy isn’t going to take you far in today’s digital world! Digital marketing tactics allow your message to evolve with the times and trends so it’s always fresh. 
 
Your Business Needs More Attention
Let’s be honest – if you’re in the home service industry, you have a LOT of competition. You’re going to need savvy marketing tactics to make your business stand out from the crowd, and these days, the entrepreneur who masters digital marketing wins. 
Prospective customers start with search engines when they’re looking for home services, and if your name isn’t the first one they see, you’re going to lose business opportunities. 
Digital marketing increases your visibility and puts you right in front of potential customers at the exact moment they’re ready to buy. 
Finding the right digital marketing strategy for your business can be overwhelming. That’s why we’re here to help! Check out https://resonetrics.com/services/social-media-marketing to learn more about Resonetric’s digital marketing services. 

 

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4 Unique Marketing Ideas for Your Home Service Business

4 Unique Marketing Ideas for Your Home Service Business

When you Google “marketing tips for home service business” you’ll get lots of information. 

The only problem? Most of it is the same advice over and over again…

You’ve already created your GMB listing, you’re getting reviews from every satisfied customer, and you’re using a mix of organic content and paid ads to round out your social media marketing. 

Is there anything else you can do to get ahead of your competition? 

Absolutely!! 

Here are 4 unique ideas to add to your marketing strategy:

 

Add Video
Video marketing is highly effective for most companies, but when you’re a home service provider, it can truly take your business to the next level. 
If you take the time to create interesting, informative how-to videos and add them to your marketing emails, you can increase your clickthrough rate by 200-300%. That’s crazy, right??
Plus, it’s ready-made content for your social media platforms that not only gets customer’s attention, but also helps them remember your company. After all, 80% of viewers remember ads they’ve seen in the last 30 days – and that alone is a great reason to break out the camera!
 
Add a Live Chat Option
When customers visit your website, they want to see real-life examples of your work, but they also want to ask questions. You can simplify the process considerably by adding a live chat option to your website. 
You’ll be able to answer questions, provide project details, and collect customer information in real time so you’ll never lose a lead. Plus, people generally prefer a text or chat option to a phone call, so a live chat button could help increase your conversions. 
 
Make It Fun
Advertising isn’t just about providing information – it’s also about getting attention. And you know what gets customer’s attention? Free stuff. 
Holding a contest or giveaway on social media is a great way to connect with customers, boost engagement, and generate new leads. 
All you have to do is offer a cool prize like a discounted or free service, set a timeline, tell customers how to enter (I like the comment and share approach), and pick a winner when the big day comes. 
 
Get Better Branding
The more often customers see your logo, the more likely they’ll be to remember you when they need your services, so put that thing EVERYWHERE! 
Your logo should be featured on all your marketing materials, business cards, uniforms, and equipment. Heck, you can even use your ride as a rolling billboard with a custom vehicle wrap or magnet. 
Branded swag is also great for keeping you at the forefront of your customer’s mind. I got a coffee mug from my plumber a couple of years ago that’s still in regular rotation around my house. When I’ve got clogged pipes, guess who I’m going to call??

When it comes to creative marketing, the sky’s the limit. Never be afraid to try something unique to get your customer’s attention – it might be the thing that pushes you far ahead of your competition! 
 

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5 Smart Reasons to Build Your Brand Identity

5 Smart Reasons to Build Your Brand Identity

You’re more than just a home services business – you’re a brand!  

Creating a unique, recognizable, consistent brand for your business is the key to generating more revenue, attracting new leads, and creating lasting, loyal relationships with your current customers. 

If you haven’t thought much about branding, here are 5 smart reasons to develop your brand identity:

 

Branding Increases Your Visibility
When you create a memorable look, logo, and message for your business, it helps you stand out from your competition – and that’s so important in the highly competitive home service market. 
Think about the colors, typefaces, and logos that best fit the vibe of your business and use that to create a look that’s uniquely yours! 
 
Branding Boosts Revenue
When prospective customers see your branding regularly, they’re going to remember you. And that ups the chances that you’ll be the first one they call when they need your services. More calls means more customers, and that’s great news for your bottom line! 
 
Branding Enhances Your Marketing Efforts
Branding is all about creating a consistent identity for your business. Once you’ve built your brand identity, you will incorporate it into all your marketing materials. 
Flyers, newsletters, even your social media profiles will share the same cohesive look that makes your business look highly professional and trustworthy.
 
Branding Builds Trust
When you work in the home service industry, trust is vital to your success. You want to show your customers that they can count on you to take top-notch care of their homes, and your branding should reflect that. 
As you create logos and marketing materials, look for color palettes, fonts, and messaging that promote trust, responsibility, and professionalism.
 
Branding Conveys Value
You’re proud of what you do, and you know that you offer valuable services to your customers. You’re branding should reflect that. 
You want your customers to know that they are getting incredible service that’s worth every penny, so keep that in mind as you’re creating your brand messaging. 
Want to talk more about building recognizable branding for your business? Give us a shout! https://resonetrics.com/contact We’d love to help. 
 

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A Digital Marketing Partner Helps You Take Back the Holidays

A Digital Marketing Partner Helps You Take Back the Holidays

It’s the most wonderful time of the year, but it’s also the busiest. 

When the holidays hit, business owners often feel more swamped than ever. Work isn’t slowing down, and your personal life is amping up. You’ve got to find the time to enjoy holiday traditions with friends and loved ones, but your customers are clamoring to get ready for 2022, and their demands are constantly increasing. 

How can you do it all? Is it possible to be present and engaged with all the holiday fun while also keeping your business on track and your customers happy? 

It is if you have a digital marketing partner (DMP). 

A digital marketing partner functions as your off-site marketing department, and there’s no limit to what they can do! 
When you have a DMP backing you up, you can focus on the joys of the season and eliminate the stress. You can actually get some much-needed time away from your desk because you know your digital marketing partner:

Understands Your Business
They get what you do, AND they can help you do it better. Your expert marketing team knows how to up your marketing efforts and expand your brand. They can even help you make the most of the holiday buying boost by maximizing your Black Friday, Small Business Saturday, and Cyber Monday marketing strategies. 
Knows Your Customer Space
Your customers want more marketing options in 2022? Your digital marketing partner can deliver. They understand your customers’ specific business requirements, and they can create and implement strategic marketing plans for each one. 
Can Take on Anything!
Your DMP is ready to integrate seamlessly into your workflow and help you do more. You’re not limited by time or talent, because you have it all in one place! 
A digital marketing partner gives you the biggest gift of all this holiday season- more time to do what you love. When you know that all of your marketing needs are covered, you’re free to drink eggnog, play the dreidel game, air your grievances, or anything else that gets you in the holiday spirit! 

If you’d like to learn more about how a digital marketing partner can benefit your business, Resonetrics would love to show you! Please visit https://resonetrics.com/resonetrics-guides/why-work-with-digital-agency-partner to get your FREE copy of The Ultimate Guide to Choosing the Right Digital Marketing Partner. 

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5 Things You Need to Know About Google Ads

5 Things You Need to Know About Google Ads

Google Ads are a smart, cost-effective marketing option for many small businesses – particularly local businesses. Google has offered ad options for a long time, but the features and formats have evolved a great deal over the years. 
In fact, Google has rolled out several new trends just in the last 6 months! As usual, the ever-changing algorithm is keeping marketers on their toes! 
It’s important to understand what’s new and be aware of changes on the horizon so you can make the most of your Google Ad budget. 
Here are 5 recent changes that should be on your radar:

New Bidding Strategies
You probably know how Google Ads work – you place bids on keywords and search terms and set the max you’re willing to pay per click. If you win, you secure a top SERP spot for your ad- but that’s all changing…
Google is now offering a Target Return on Ad Spend (tROAS) bidding option that allows you to bid based on your predicted average conversion value rather than your predicted conversion rate. This gives you the option to maximize your conversion value rather than simply maximizing your conversion rate, and that ultimately boosts your revenue. 
Simplified Campaign Tools
Google introduced Smart Campaigns in 2019 to handle targeting and optimization for less experienced advertisers. Now, they’re making it even easier to build an ad campaign with their Performance Max option. 
Performance Max allows you to advertise on all Google-owned channels, and it basically builds your campaign for you. You provide information on your campaign goals and objectives, your budget and bidding parameters, your ad copy, and your location, language, and ad scheduling, and Google does the rest! 
Updated Keyword Matching
The days of single keyword ad groups are over! Google is focusing on making it easier for users to get relevant results no matter what search terms they use, so they created Simplified Match Types.
They’ve updated their phrase match and broad match modifier keywords to have the same matching behavior. This means that they can show results for exact matches, phrase matches, broad matches, and even phrases that include the meaning of your keywords. 
New Ad Formats
Google is offering a host of new ad formats, and many of them are fantastic tools for local businesses. You can pick from options like Auto Suggest Ads to feature your store in auto suggest results near users’ location. Or you could use Navigational Ads to have your business shown on a user’s navigation route regardless of their search destination. 
You could also try Similar Places Ads to share your business with users who are searching for similar locations nearby. And don’t forget about Discovery Ads- they’re displayed in places like smartphone discovery feeds, Gmail, and YouTube to help new audiences discover your brand. 
Capture More Leads
With 3rd party cookies going the way of the dodo bird, smart marketers have had to come up with savvier ways to capture data from promising leads. 
Google is helping you out by offering Lead Form Ad Extensions. You can place the extension at the end of your ad so users can submit their information directly rather than being redirected to your website.

These are just a few of the many new features Google plans to introduce over the course of the year. If you’d like some advice on creating the most effective Google Ad campaigns for your business, Resonetrics can help! Visit https://resonetrics.com/services/paid-ads to learn more about the advertising services we offer. 

 

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10 Ways to Update Your Content Strategy

10 Ways to Update Your Content Strategy

Content is king – that’s not exactly breaking news. You know that good social media marketing strategy is founded on a steady stream of high-quality valuable content. But it’s easy to forget that the definition of “high-quality” content is constantly shifting. 
The things that were amazing a year ago can be completely passe’ today. And if you’re inadvertently churning out boring, dated content, you won’t get the results you want to see.
Here are 10 ways to update your content and keep your feed fresh!

Audit your current strategy
When is the last time you really sat down and looked at all the working parts of your overall content strategy? Might be time for a few revisions. And if you’ve been relying on the “spaghetti method” (you know, the one where you throw everything at the wall and see what sticks?) it’s DEFINITELY time to up your game and put in the time and research to devise a targeted strategy.
Build a sense of community
Having a lot of followers is great, but it’s not enough for the long run. You want to turn your followers into an active, engaged community based around your brand. Keep that in mind when you’re creating new content. Consider options like private Facebook groups to bring your followers together and create a space where they all feel like they belong. 
Original content is key
Sure, it’s much easier to curate content from other sources, but it won’t bring nearly the same kind of engagement as unique, original content. If you’re relying heavily on curated or automated content, try bringing more of your own native content into the mix- you’ll be amazed by your audience’s response. 
Video is bigger than ever
Social media users love video, and that’s not going to change anytime soon. If you’ve hesitated to add video to your content lineup, it’s go-time. Start with pre-recorded if you’re a bit camera shy, but as you get more comfortable, try more live video. 
Reinvent the webinar
It seems like everyone has a webinar these days, so if you want people to attend yours, you’ve got to try something new. Nobody wants to waste a half hour clicking through slide after slide. Go live with an interactive masterclass so your audience can ask questions and share in real time. 
Embrace new platforms
You’re probably juggling several platforms as is, but there might be one you’ve overlooked- YouTube. Now that you’re creating all of that great video content, you need a good place to share it!
Bring back the newsletter
Companies are breathing new life into the old newsletter. It’s the perfect way to announce company updates, launch new products or services, share your story, or highlight the people behind your brand and send it directly to your customers’ inbox. 
Repurpose content
Original content is best, but that doesn’t mean you can’t use the same content in different ways. You need a lot of material, and it doesn’t make sense to reinvent the wheel every time. Repurpose or repackage evergreen content for cross posting on multiple channels. 
Focus on evergreen content
Ephemeral content is popular, but it’s got a VERY short shelf life. Focus more of your content creation on longform, evergreen pieces that can be used in multiple iterations over long periods of time. 
Care about your content
Here’s the thing, if you don’t truly care about the content you produce, how can you expect your audience to care? Write about what matters to your brand. Blog about the aspects of your business that get you excited and fired up. When you produce content that you’re passionate about, your audience will take note.

If you’d like more ideas on freshening up your content strategy, visit Resonetrics at https://resonetrics.com/contact 

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