9 Smart Strategies to Improve Your Ad Conversions

9 Smart Strategies to Improve Your Ad Conversions

Crafting an ad that converts potential clients into paying customers is a tall order! You don’t have money to waste on ads that go nowhere, so we’ve created a simple strategy to help you boost your conversion rate and continue to build a solid foundation of loyal customers. Before you create your next ad campaign, take a look at these easy tips for improving your ad conversions:Compelling Copy is KeyBefore you can convert a customer, you’ve got to get their attention! Start with a strong, compelling headline and back it up with clear, concise details and descriptions that highlight the unique selling points and benefits of your home service business. Speak to your customers’ problems and pain points and offer clear solutions. And don’t forget to end with a Call to Action (CTA) that clearly outlines the action you want your new customers to take, like booking a call or consultation.  Always be OptimizingYou’ll need a dedicated landing page for your ad that gives the pertinent details of your offer and helps customers take the next step. Landing pages should be fast, user-friendly, and ALWAYS optimized for mobile devices.  Gain Their TrustYour customers are trusting you with their most valuable asset- their homes. Show them that you are worthy of that trust by adding customer testimonials, ratings and reviews that cement your reputation as a top-tier home service provider. Make sure that awards, affiliations, and important certifications are featured prominently on your website so potential clients can see that you are a highly qualified, trustworthy expert.  Give ‘Em the Old Razzle DazzleYour completed masterpieces speak for themselves, so let your work shine! Create a before and after gallery of your best projects and consider adding video tours of completed spaces so customers can get an immersive look at your incredible skills!  Keep it LocalCreate ad campaigns targeted to specific neighborhoods, cities, or counties in your area. Tailoring your ads to your target audience helps drive conversions, so don’t be afraid to go hyper-local. And don’t forget to provide clear, prominently displayed location and contact information so your new customers can find you. Switch Things Up SeasonallyNew season, new home improvement project! Craft ads that address seasonal needs like summer HVAC maintenance, spring power washing, or winterizing plumbing systems.  Take Advantage of Ad ExtensionsAd extensions can provide more information and options to visitors like location information, site links, and call extensions. They can also direct visitors to specific pages on your website to make it even easier for them to find the answers to their questions.  Keep TestingWhen you get great results from an ad campaign, you want to know EXACTLY what made it so successful! A/B testing can help you replicate stellar results by showing you the ad copy, imagery, headlines, landing pages, and CTAs that resonate with your audience and drive conversions.  Keep the Communication GoingRespond to inquiries and leads ASAP! The faster you make that connection, the more likely you are to land the conversion. And don’t forget to reach out and retarget users that have previously visited your website or interacted with your ads – the second time might just be the charm! The marketing experts at Resonetrics know how to make your paid ads work harder! Visit www.resonetrics.com to learn more! 

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5 Easy Ways to Segment Your Email List

5 Easy Ways to Segment Your Email List

Email marketing is easy, inexpensive, and incredibly effective! In fact, email may be one of the most efficient tools in your marketing toolbox – but like any other tool, you have to know how to use it!Email marketing is highly targeted. If you want to achieve maximum impact with your email marketing campaigns, you have to craft a personalized message for a very specific group of people that appeals directly to their wants and needs. The more targeted your message, the higher your open rates, click-through rates, and conversion rates will be! Your email list likely includes people from all different age groups, income brackets, and neighborhoods, and you can’t get their attention with a one-size-fits-all approach. Here are 5 easy ways to segment your email list to improve your targeted marketing:Geography and GenderChances are, your clientele hails from the same general area, but you could break it down by city, county, or even neighborhood! It also helps to know the genders of the people on your list so you can create tailored messages for both men and women.  StatusMost of your customers are homeowners, but you can get even more specific! Do you want to target new homeowners? Retirees? People who might be preparing to put their home on the market soon? Each of these groups is facing different problems or pain points, and the more effectively you can speak to their problems, the more likely they’ll choose your home service business as the solution. Engagement LevelYour list contains long-term, loyal customers, and new leads that are just getting to know your business. Research how they’re interacting with your social media, website, and emails to determine what products and services pique their interest. This offers great insight into their buying behavior and helps you create content that’s tailored to their interests. And that extra personalization goes a long way towards inspiring trust and customer loyalty!  Income LevelLet’s be honest, high-end projects require big budgets, so you’re probably wasting time if you’re marketing elite services to homeowners that are just starting out. Knowing the income levels of your clients helps you determine which services are likely to be the most in-demand in every group so you can adjust your marketing accordingly.  Buying StageLeading customers from awareness to purchase is a journey, and it’s important to customize your message for each leg of the trip. A fresh lead is likely seeking more information, so you want an informative message that answers all their questions. Customers in the next phase might want to know how you can solve their problems, so this is a great place to address their pain points and offer solutions. When you’re ready to close the deal, you might want to add in a special offer that sweetens the deal and drives that conversion. Segmenting your list can make your email marketing so much more effective, and the marketing specialists at Resonetrics are here to help you make the most of your list! Visit www.resonetrics.com to learn more! 

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Your Mobile Optimization Checklist

Your Mobile Optimization Checklist

You see it everywhere you go; people staring intently at their phones.Mobile devices are everywhere, and according to Google, more than half of all internet traffic comes from mobile devices. This means that at least half of your potential customers will be searching for your business via phone or tablet- is your website ready??Optimizing your website for mobile use is an important part of your marketing strategy. It’s one of the major factors that Google uses in its ranking algorithm, so your business won’t stand a chance at the number one spot unless your website is optimized for mobile devices. You want to provide a great user experience for every person that visits your site, and that can’t happen if you’re not optimized. Here’s an easy checklist that can help you determine if your website is as accessible on the go as it would be on a traditional desktop interface:Do you know where your website traffic is coming from? Use your website analytics to determine how much of your traffic is coming from mobile devices and what types of devices are used most often. Use your tools! The Google Search Console has an easy-to-use feature that lets you know if your website is as mobile-friendly as it needs to be.Check your speed. A website that’s slow to load or difficult to navigate will not pass the mobile-friendly test.If you use pop-ups, you need to make sure they’re optimized for mobile devices. There’s nothing more annoying than pop ups that block your entire screen and disrupt your user experience. Audit your content. Remember, your users are viewing your content on a tiny screen, so make paragraphs short and easy to read, and include bullet points and subheadings when possible. Keep it Simple. Fancy fonts can be hard to read, and too many design aspects can make your site feel cluttered and chaotic on a mobile device. Keep your design clean and easy to see. Check your keywords. Sorry, folks, but you need to develop a separate keyword strategy just for mobile users that identifies mobile-specific keywords and optimizes your content around them. Want to learn more about optimizing your website for mobile devices? Check out https://resonetrics.com/services/ to learn how Resonetrics can help you make your website accessible and enjoyable for ALL users! 

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Your Business Needs a Brand Ambassador!

Your Business Needs a Brand Ambassador!

Your customers love you!! They know you do incredible work and provide great value and impeccable customer service, so they happily recommend you to their friends and family. Some of them are even willing to take the extra step to leave a great review on your website, Yelp, or NextDoor.But what if your most satisfied customers could do even MORE for your business? Brand Ambassadors are real clients who love your business and want to spread the word far and wide – think word of mouth referrals on steroids. They’ll take to social media to sing your praises through posts, videos, or other user-generated content, and your company will reap the rewards. Creating a brand ambassador program for your business can significantly increase your visibility and boost your conversions. A recent Nielson survey indicated that 88% of customers rely on recommendations from people they know over any other form of advertising, so imagine how much your business could grow if you have a pillar of your community acting as a brand ambassador for your business? A brand ambassador partnership benefits both parties, so here’s what you can do to recruit ambassadors for your business: Identify Potential Brand AmbassadorsLoyal customers with a passion for your business make the best brand ambassadors. Start with your long-term loyal customers, as well as customers who actively engage with your business on social media. Brand ambassadors influence potential customers, so the more well-known and respected they are in your community, the better.  Offer Great IncentivesYou want to reward your brand ambassadors and thank them for going above and beyond, and those rewards can come in many different ways. You can offer free products or services, exclusive discounts, gift cards or cash rewards. You can also collaborate with a brand ambassador to promote their business, so everyone benefits!  Set Clear GuidelinesWhat are your expectations for your brand ambassadors? Be specific about how often you want them to post on social media, and the type of content that best aligns with your brand identity. You want your messaging to be clear and consistent across all channels, so it’s important to set up guidelines and goals from the start.  Welcome FeedbackYou want to nurture lasting relationships with your brand ambassadors, so it’s important to keep the communication flowing freely! Check in with your ambassadors regularly and ask for their feedback. They are a valuable part of your team, and it’s important that they feel heard, respected, and appreciated. Partnering with brand ambassadors is one of the most effective and affordable ways to grow your business. If you’d like to establish a brand ambassador program for your business, Resonetrics can help! Visit https://resonetrics.com/problems-we-solve/ to learn more! 

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