The 3 Keys to Getting Better Customers

The 3 Keys to Getting Better Customers

Tired of potential customers that aren’t really a great fit for your home service business? Sick of bending over backwards for wishy-washy leads that can’t commit to a plan or bring the budget to back it up?We can help!! Here are 3 great customer engagement strategies to bring the RIGHT kind of leads directly to your door:Know Your CustomerWho are they, what are their problems, and how do you solve them? Mapping your customer journey can be incredibly helpful in understanding what customers are seeking and how they interact with your business. How are they discovering your business? How do they engage with your company? What services are they looking for and at what price point? What’s standing in the way of making the sale? The more you know about your clients’ buying journey, the better prepared you are to meet them every step of the way.  Get PersonalPersonalization is one of the most successful marketing tactics. When you know what products or services your customers need, it makes it much easier to create a customized marketing plan that’s tailored specifically for your audience. For example, if most of your customers visit your website to learn more about your pressure washing services, you could up their experience by offering a discounted bundle that includes pressure washing and gutter cleaning. You’re increasing your revenue AND your customers’ satisfaction by offering services that are customized to meet needs they hadn’t even considered!  Research Their BehaviorHow do potential customers engage with your website? What pages get the most views? Where is your web traffic coming from? Simple analytics tell you SO much about your customers’ habits. If the majority of your traffic comes from Facebook, that’s where you need to spend your advertising dollars. If one service page is the proven performer, how can you build on that to provide an even better customer experience? Look at patterns in your business. Obviously, you know when you’re busy and when things slow down, but do you know why? Identifying ebbs and flows, and the most popular products and services can give you great insight on how to create steady revenue streams rather than living in feast or famine mode.Stop waiting around for the phone to ring and start bringing customers to YOU! Resonetrics specializes in creating the processes that bring you the biggest selection of high quality leads so you can stop wasting your valuable time on inquiries that go nowhere. Visit https://resonetrics.com/problems-we-solve/ to see what we can do for your home service business!  

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5 Ways to Increase Your Brand Visibility

5 Ways to Increase Your Brand Visibility

Your home service company is more than just a business- it’s a unique brand with the experience and know -how to make any project a success! But all those great credentials won’t do you much good if potential customers don’t know you exist…Here are 5 easy ways to increase your brand visibility and get your business the attention it deserves:Social Media MarketingWe cannot stress this enough, when it comes to small business marketing, social media is your best friend! You can reach a huge audience without spending a ton of money, and it’s an excellent tool for turning new leads into loyal customers.  Influencer MarketingNo, we’re not talking celebrities here! You don’t need a famous name to generate new leads, just an influential member of your community. Check your client rosters and highlight those names that are standouts in your neighborhood. A great review, or even better, a video testimonial, helps cement your reputation as the best of the best.  Content MarketingPosting on social media here and there isn’t enough to increase your brand visibility. You need to give your followers a steady stream of valuable, useful, entertaining content. That can include informative blog posts, interesting newsletters, and helpful video tutorials. Your followers will recognize your expertise and spread the word about your business.  Paid AdsYou don’t have to spend a fortune on paid advertising, you just have to do your research. Choosing the best search engine, social media platforms, or other websites is the key to reaching a wider audience and getting the most out of every click.  Email MarketingEmail is the perfect way to reach out to new leads and strengthen your relationship with existing customers. You can share the latest news about your business, offer helpful tips or advice, and generate even more interest by offering special deals or discounts to your subscribers. The marketing gurus at Resonetrics specialize in getting your home service business seen. We’d love to show you how you can grow your business, find your ideal customers, and drive them directly to your door! Check out https://resonetrics.com/problems-we-solve/ to learn more! 

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7 Do’s and Don’ts for Growing Your Business

7 Do’s and Don’ts for Growing Your Business

When you’re ready for a bigger business, you need a solid growth plan backing you up. We’ve put together an easy list of do’s and don’ts to help you expand your business with ease and edge out the competition! DO:Your research – What do you need to scale your business? Have a growth plan in place BEFORE you launch your marketing campaign. Make sure you have the tools, time, and team you need to achieve the growth you want.  Set SMART goals – Whether it’s more customers or more revenue, have a measurable goal in mind. The best goals are SMART – specific, measurable, achievable, relevant, and timely.  Talk to your customers – what services do they love? What would they like to see you offer? Having a clear picture of your customers’ needs and wants puts you on the right track to scale successfully.  Check out your competition – you need to know what your competition is doing so you can do it better! Check out their services, pricing, and marketing. Is there anything that you can incorporate into your business while putting your own spin on it?DON’T:Put the cart before the horse – it’s easy to get excited about growing your business, but if you rush to put all those great ideas in place before you’ve established your scaling strategy, you might just find yourself unable to sustain that growth.  Hire the wrong people – labor is tough to find right now, but that doesn’t mean you should just snatch up anyone who happens to be available! Your reputation is on the line, and it’s better to take your time building an expert crew that always meets your high expectations.  Do it all – running your business is your priority, and you don’t have to DIY everything! If scaling has got you stumped, and marketing isn’t your area of expertise, get help! A digital marketing partner can be the key to successful, sustainable growth!  Let’s grow! The marketing experts at Resonetrics are ready to help you take your business to the top. Check out https://resonetrics.com to learn more! 

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Grow Your Business the Easy Way

Grow Your Business the Easy Way

Ever wondered what is the hardest part of being a business owner? Many entrepreneurs will tell you that growing your business is one of the biggest struggles you’ll face.It doesn’t seem like it should be THAT difficult. After all, you’re smart, highly skilled, and dedicated to making sure you meet (and exceed!) your customers’ expectations. The glowing reviews of satisfied clients ought to be enough to send a steady stream of new leads your way, but here you are waiting around for the phone to ring…Don’t get discouraged! Growing your business isn’t easy, but we’ve got some great tips that can simplify the process:Hire the Right PeopleThe home service industry relies on skilled tradespeople to get the job done. It’s important to round out your crew with people who have the experience and the know-how to turn out consistently great results, but that might not be enough to boost your business…When you’re ready to grow, you’ve got to get the word out about your services, and that requires somebody with a great grasp of effective marketing strategies. Chances are, nobody on your crew will have the qualifications to pull double duty as your marketing director, but that doesn’t mean you need a full marketing department either. This is where a digital marketing partner like Resonetrics can save the day! You get all the experience, expertise, and cutting-edge marketing tactics without the expense and overhead of an in-house team.  Highlight Your Top PerformersYou’re proud of ALL your services and products, but let’s be honest – some are more in-demand than others. Take a look at all the services your company offers and highlight the ones that bring in the most consistent revenue. They may not be the most expensive services, but they’re the ones customers request 9 times out of 10. These are the services you’re going to highlight in your next marketing campaign because you already know that they appeal to your ideal customer. And when you focus your marketing message on the things you know your audience will love, you’re on track to get more leads and grow your business.  Focus on Making Customers HappyNothing will ever take the place of good, old-fashioned customer service. You could have the greatest ad campaign in the world, but if you don’t back it up with the reviews and recommendations of loyal customers, it won’t do you a bit of good. Keep your connection with your customers strong – be active on social media, send regular newsletters about all the great things you’re working on, and bulk up your video content so you can keep your company on top. But at the end of the day, great work and dedication to your customers will always be your strongest asset.  Invest In YourselfYou know that old adage, “you’ve got to spend money to make money?” Well, it’s true. That can seem like a daunting process when the revenue is not exactly pouring in, but if you truly want to grow your business, you might have to spend some money to make it happen. The key is to spend your money WISELY! You’ve got to do your research to see where your business is falling behind, or what you might add to accelerate your success. Maybe you need better equipment to take on bigger projects. Maybe you need a larger crew to oversee more jobs. Maybe you need a really awesome digital marketing partner to boost your visibility!Take some time to research your options so you’ll know you’re putting your money towards the things that will truly benefit your business.When you’re ready to grow your business, we’re here to help! Let’s talk about your goals for your company, and we’ll show you how Resonetrics can make it happen! 

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Is Bing Right for Your Business?

Is Bing Right for Your Business?

Bing has been getting a LOT of attention lately!Microsoft’s search engine has been around for a while, but it has been a bit of a sleeper hit, hiding in the shadows of Google’s world domination. But Bing’s recent rollout of their AI chatbot has been getting lots of press, and it’s making many small business owners take a closer look at the advertising opportunities offered by this powerful search engine. Here are 4 reasons you should think about adding Bing ads to your PPC marketing strategy:Bing Gives You More Bang for Your BuckOkay, it’s true that Bing doesn’t have the massive reach that Google commands, but that doesn’t mean it’s not effective! Bing gets plenty of traffic, and it’s drawing in more users every day. With a lower cost per click than Google ads, you might find that Bing is a much better fit for your advertising budget. Bing Is Better at TargetingBing has awesome customization options for targeted marketing. You can customize your ads for different time zones, languages, and keywords. And if your audience is made up of primarily mobile users, you’ll love Bing because it provides more efficient mobile ad targeting than Google Ads.  Bing’s Got BackupGoogle Ads is a solo act. But Bing is bringing backup! Bing collaborates with every search engine in the Microsoft network, including Yahoo and AOL. So, when you add Bing to your PPC campaign you’re also gaining access to views and clicks from Yahoo and AOL users at no additional cost!  Bing Has Less CompetitionSecuring one of the top three spots on Google search results is no easy task. You’ve got tons of competition, and if you don’t have expansive knowledge of SEO practices or cutting-edge keyword strategy, you might find your business falling behind. Bing has fewer businesses vying for views, and that can definitely work in your favor! Your ad can get plenty of exposure and you won’t have to spend a small fortune. Thinking about adding Bing to your next ad campaign? We can help! Visit https://resonetrics.com/services/paid-ads to discover how Resonetrics can help you leverage this powerful platform for your business! 

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Is YouTube for You?

Is YouTube for You?

We talk a lot about social media marketing around here, but we tend to focus most of our attention on the big 3- Facebook, Instagram, and Twitter because it’s easier to create content that can be cross-posted on multiple platforms. But YouTube definitely deserves its share of the marketing attention! YouTube has over 2 billion active users every month, and its popularity among users is second only to Google. If YouTube isn’t part of your marketing strategy, it’s time to change that! The home service business is a great candidate for YouTube because so much of what you do lends itself beautifully to the video format. Video is perfect for giving guided tours of your finished projects, showing a behind-the-scenes glimpse of your latest work in progress, or sharing your skills with how-to videos and tutorials. YouTube is a smart and cost-effective way to increase your visibility and generate more buzz for your business, so we’re sharing some tips to help you get started:Getting StartedIt’s fast and easy to set up a YouTube channel through your Google account, but finding your audience among the masses can be a little more challenging. After all, you’re not trying to connect with billions of people – just the ones that have a high likelihood of needing your services in the near future! Finding your audience starts by asking yourself two questions – “Who am I making videos for?” and “What kinds of videos are they watching on YouTube?” Maybe you want to reach first time homeowners that hire professionals, but also do some DIY. What are they watching? Highlight reels of prominent contractors? DIY tutorials? When you know what they like, you’ll know what kind of content you need to produce to get their attention. Know Who You’re Up AgainstIt’s no secret that the home service industry is very competitive. You’re working within a specific geographic area with a limited customer pool, and the best way to beat out your competition is to figure out what they’re doing and do it better! It’s not spying – it’s simply smart research. Check out the competition, especially the videos that have LOTS of views. What are they doing well? How can you put your own spin on it and make it even more captivating? Learn from the ProsEvery industry has its star players. Whether you’re a plumber, HVAC expert, Interior Designer or roofer, there’s somebody out there that’s doing it bigger and better. Learn from them! This research doesn’t have to be industry related. Choose any YouTube channel that captures your attention and gives off the vibe you want to capture for your own business. Check out their video quality. Analyze their audio quality. What kind of graphics are they using? What’s their editing style? Take what you’ve learned and apply it to your own video strategy. Study Up on SEOObviously, there is a LOT of content for YouTube users to choose from. If you’re new to the game, it can be challenging to get your share of views. You need to optimize your videos to the algorithms’ liking to get your content in front of your audience. If you’re not an SEO expert, it can be hard to know what the algorithm is looking for. You have two options – do your research on how to optimize your YouTube videos or save yourself a ton of time and outsource it to an SEO expert! Set Your ScheduleBefore your post your first video, make a content plan. How often are you going to post? Daily? Weekly? Monthly? Daily might be a little ambitious for now, and monthly might not be enough to get you noticed. Weekly or bi-weekly seems to be the sweet spot where you can get some visibility without bogging yourself down in content creation. Do some research on when your audience is online. You want to choose the best time and day to post your new videos so you can maximize your views. Like and SubscribeVirtually every YouTube video ends with the content creator reminding viewers to like and subscribe. There’s a reason for that – it works! End your videos with a clear CTA that reminds them to keep coming back for more. Analyze Your EffortsYouTube provides reports on who’s watching, what they like, where they’re coming from, how long they’re watching, and more. This is a data goldmine, and you’d better be using it! Check your analytics at LEAST once a month to get the big picture of how your content is performing. You’ll be able to identify your strengths, recognize your weak spots, and make continuous improvement that increases your visibility, ups your engagement, and helps your business grow.Want to learn more about using YouTube to boost your business? Check out https://resonetrics.com/services/paid-ads to learn how we leverage the power of YouTube to create next-level marketing strategies for small business.  

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5 Tips to Build Your List

5 Tips to Build Your List

Every successful small business has it, and every growing business wants it…THE LIST.That vitally important roster of email addresses for clients, past, present, and future that serves as the very foundation of all your email marketing efforts. Small businesses rely on email marketing campaigns for a lot of reasons- they’re easy, they’re effective, and they bring fantastic ROI. In fact, as of 2019, small business owners saw on average a $36 return for every dollar they spent on email marketing! (Hubspot, 2022)Email marketing is your lifeline to your customers. It helps you attract new ones, retain current ones, and nurture the relationships that turn one-time customers into lifelong fans of your business! There’s no question that email is one of the smartest marketing strategies for small business, and we’re going to show you how to do it even better! We’ve got 5 great tips that make your emails more effective than ever! Choose Smart SoftwareEmail marketing software is a MUST. It automates tasks that would take countless hours that you don’t have to spare! Email marketing software can capture email addresses, send auto responses, organize and segment your audience, and so much more. Many systems even offer professionally designed templates that give your marketing materials and landing pages a high-end, customized look.  Keep Your List GrowingThink of your list as a living thing. You want to keep adding to it and developing it so it can get bigger, stronger, and more effective at bringing in revenue for your business! There are many strong options for adding new clients to your list, and many of them start with a freebie. You offer a guide, a how-to tutorial, checklist, or some other valuable piece of content in exchange for a potential client’s email address. You can add links to your awesome freebies in your email signature and on your social media for maximum list-building power!  Segment Your AudienceYour ideal clients can be found in all sorts of different demographics. Their ages, incomes, interests and preferences might vary wildly, so why would you send the same marketing message to everyone??Segmenting your audience into similar groups allows you to send a customized, personalized message to each audience. The more tailored the message is, the more likely your audience will respond favorably to it. Start with the HookHow many unread emails are currently in your inbox? Chances are, you skimmed right over them because their subject line didn’t catch your attention. When it comes to email, you have one sentence to make a great impression. If you don’t immediately hook your audience with a strong, captivating subject line, there’s a good chance you’re going to find your email stuffed in the virtual trashcan with all the other boring missives.  Be ConsistentYou want to be a regular, welcome presence in your customer’s inbox, so it’s smart to create a consistent marketing schedule. Do some research to determine the most effective days and times to send emails (times when your audience segment is most likely to be online) and schedule your emails accordingly. This consistency helps your audience know when to expect your next interesting and informative message!Want to make your email marketing even MORE effective? Let’s talk! The marketing specialists at Resonetrics are experts at building your list, your engagement, and your visibility! Visit https://resonetrics.com/services/email-marketing to learn more.  

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5 Easy Ways to Get Great Leads

5 Easy Ways to Get Great Leads

Leads are good, but highly qualified leads are FANTASTIC! Increasing your quality leads can lead to higher, more consistent revenue, and the key to attracting highly qualified leads starts with your marketing. Check out these 5 simple steps to take your lead generation to the next level! Know Your BuyerBefore you can create a winning sales strategy, you’ve got to know who you’re selling to! Creating an ideal client profile is a great place to start. Think about the demographics of your ideal customer – are they married or single? Homeowners or renters? How old are they? What’s the average income level? Where do they live? The more specific you are about who you’re marketing message is aimed at, the better you can tailor it to fit their needs and preferences.  Solve ProblemsCustomers want you to solve their problems, but you can’t do that unless you know what problems you’re solving! Think about what your home service business has to offer. Are you saving your customers time? Do you offer skill and expertise far beyond the average DIY weekend warrior? Do your prices blow the competition away? If you can prove that you’re saving them time, money, and sanity, you’ll have a customer for life!  Create Strong CTAsThe best way to get potential customers to take action is to be VERY clear on what you want them to do. Your CTA can guide them to your project gallery, instruct them to book a consultation, or direct them to your glowing reviews. Clear, concise, engaging CTAs are the key to getting customers to take that next crucial step.   Manage Your MessageYou’ll need to create different marketing messages for each stage of the sales process. You need an informative message that explains who you are and what you do for the customers that are simply researching their options. Once you’ve hooked their interest, you’ll want to present compelling evidence for why your business is the best one for the job at hand. When they’re ready to buy, you want to be right there with that special offer that helps them pull the trigger.  Keep in TouchCRM software can organize existing customers and new leads and help you nurture customers in every stage of the buying journey. Whether you’re reaching out to a new lead or retargeting a faithful customer, you’ll have everything you need to keep the communication flowing. Resonetrics specializes in delivering high quality leads and creating steady, reliable revenue for your home service business. Visit https://resonetrics.com/problems-we-solve to learn more!  

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Spring Means SALES

Spring Means SALES

Spring is in the air, and that means BUSINESS! As the weather heats up, so does the home service industry. People are eager to do a little spring cleaning and sprucing up, and you want to take advantage of that enthusiasm to bring in new business. Now is a great time to create some special offers that attract new customers and bring loyal clients back for more. Here are 5 ideas for spring sales promotions:Offer a BOGO Time is money, so why not maximize a service call by adding in a bonus offer? You could offer a “buy one service get one free” for new customers, or maximize profits with a “buy one, get one half off” for new and returning customers.   Flash Sales The best thing about a flash sale is that it doesn’t require a lot of advance planning! If you have an upcoming week that isn’t looking very busy, offer a flash sale for customers that book a service call by Friday. They’ll get a discount, and you’ll get extra business. Bonus- flash sales create a sense of urgency that compels customers to buy before time runs out!   Sweeten the Deal We’ve all had inquiries that lead nowhere… Reach out to potential customers that have expressed interest in your business or existing customers you haven’t heard from in a while with a special discount or coupon code. It might be just the motivation they need to start that next big project!  Team Up  Many home services go hand in hand. Think about teaming up with a fellow business owner that offers compatible services to offer great deals AND expand your brand’s reach.   Go Social Want to get the word out about your business? Social media contests and giveaways are a fantastic way to build your business without spending a dime! Your followers can enter your contest by liking and sharing your post, and you can reward the winner with a free service. You’ll get your existing customers excited about your offer AND attract potential new customers at the same time, and that means everybody wins! When you’re ready for more revenue visit https://resonetrics.com/problems-we-solve to learn how Resonetrics can help you bring a steady stream of new leads!

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5 Reasons to Avoid DIY Marketing

5 Reasons to Avoid DIY Marketing

When you’re running your own home service business, you can easily fall into the trap of trying to do it all yourself.You probably don’t have an in-house team, or a huge marketing budget, so taking the DIY approach might seem like the most practical option. And while it’s true that doing it yourself can save you money, it can also hold you back. When you’re ready to grow your business, you’re going to have to step up your marketing efforts, and that’s one project you shouldn’t tackle by yourself! Here are 5 reasons you should avoid DIY marketing:You Don’t Have TimeYou barely have time to eat and sleep- so how are you going to squeeze an ad campaign into your already-overbooked day?You’re a skilled professional, leading your crew, and providing incredible service to every customer – and that’s exactly what you should be doing. Focus your time and talents on the things you do best and leave the rest to the marketing experts.  You’re Not a Marketing Expert Marketing tactics and strategies are constantly changing, and it takes an experienced pro to stay on top of the latest marketing trends. If you don’t have years of marketing expertise, your efforts are going to fall short.  You Don’t Have the Right ToolsYou probably have LOTS of tools, but you might not have the ones you need to plan, implement, and oversee a new marketing campaign. Successful marketing strategies require apps and software to manage your client base, design eye-catching social media posts, create captivating newsletters and emails, and draft compelling copy. Do you have all that in your toolbox?? You’re Not Getting ResultsHow’d your last marketing campaign go? Did you meet your goals for reach, engagement, and conversions? If you’re DIY efforts are falling short, it’s time to try something new. Outsourcing your marketing puts your success in the hands of experienced professionals. They know how to design a campaign around your goals for your business, implement it, and monitor the effectiveness to ensure great results.  You Need New IdeasIf the height of your marketing is a refrigerator magnet or coffee mug, it’s probably time to step up your game! Everybody loves branded swag, but it’s not enough to achieve real growth or promote lasting customer loyalty. A marketing expert can introduce fresh, unique  ideas that make your business stand out from the mundane crowd. If your marketing strategies have a distinct “been there, done that” feel, it’s probably time for a new perspective! When you’re ready to upgrade your marketing efforts, look for a digital marketing partner that understands your audience, your goals, and your business.  They’ll use their experience, creativity, and expertise to create customized marketing strategies that take your business further. Visit https://resonetrics.com/problems-we-solve to learn more, and just say no to DIY marketing! 

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