Digital Marketing Partners Increase Your Revenue

Digital Marketing Partners Increase Your Revenue

Every business is different, but many of them share a common problem – they struggle to create steady revenue. 
It’s not that the services and products they offer aren’t good enough to keep clients coming back for more. They’re simply spread too thin to dedicate the time and effort that’s necessary to build and ever-growing client base. 

If you’re like many small creative agencies, you spend the majority of your time and focus on your work. You’ve got clients counting on you, and your dedication to providing unique, high-quality work doesn’t leave you much time for anything else. 

And even though you’re pricing impeccable work, your business is falling behind. You can’t dedicate enough time to marketing and bringing in new leads, which means you can’t create the steady revenue you need to truly succeed. 

It’s a vicious cycle, but it’s not hopeless! 

You CAN position yourself so that clients come to you. Even better, you can pick and choose the ones that fit your business best rather than automatically taking on any potential client that walks through your door. 

All you need is a digital marketing partner! When you have an off-site partner dedicated to boosting your marketing efforts and focusing on your ideal clients, you’re free to continue doing what you do best while growing your business at the same time! 

Here are just a few things a digital marketing partner can do for you:

 

Increase your visibility 
Generate high-quality leads that fit your ideal client profile
Update your website for a better user experience and higher SEO
Redesign, implement, and manage a more effective marketing strategy. 

All of this is just the tip of the iceberg! When you have a digital marketing partner, your growth potential is unlimited.

If you’re ready to grow your client base and create steady revenue, Resonetrics can help! Visit https://resonetrics.com/contact and let’s talk. 
 

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Is Your Business Stuck?

Is Your Business Stuck?

No matter how great your business is, sometimes you just feel stuck. 

You’re doing the same things you’ve always done, but it’s not bringing the stellar results you’ve come to expect. What gives? 

Most of the time your content is to blame. 

In our busy, social media-driven world, content is king. If yours is out of date or off-message it will drag your business down like a sinking ship. 

But fear not! We use a surprisingly simple 5-step process to get your content up to speed:

 

Understand
What’s standing in the way? What’s blocking you from getting your message out effectively? What frustrates you to the point that you just want to scream?!
Define
Once we know what the problem is, we do a deep dive into your platforms and processes to determine what’s causing it. 
Ideate
We know where the problem is occurring. Now we’re going to find the best pathway to fix it. 
Prototype
Let’s do this! We’ll rebuild your content process and platforms from the ground up if necessary to ensure that every aspect of your business is working together like a well-oiled machine. 
Test
This is where the rubber hits the road. We’re putting it all out there to see what works and what still needs tweaks. We’re beside you every step of the way, and we’re always looking for new opportunities to improve. 
 

You might be stuck, but you don’t have to stay there. And you don’t have to do it alone. We’re here to help you take your business to the top. Visit https://resonetrics.com/products/services to learn more about what Resonetrics can do for your business. 

 

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Social Media Strategy for Home Service Providers

Social Media Strategy for Home Service Providers

What’s your marketing go-to? 

I’m going to take a wild guess and say social media….

That’s not a bad thing – social media marketing has become the gold standard for most small business owners, and it’s easy to see why.

Social media helps you build an online community, expand your brand awareness, attract new leads, and gain the trust and loyalty of your existing customers – if you do it right.

With so many different platforms available, it can be challenging to choose the best distribution channels for your message.

Each platform has unique features that make it stand out from the others, and your ad campaign objectives help determine which one is the best fit for your goals. 

Let’s look at some common campaign goals and highlight the social media platform that will help you achieve them.

If You Want to Get Your Name Out There:

Home service providers have a lot of competition, and everyone wants their business to stand out in the crowd! While any platform can help expand your brand awareness, there are a couple that truly excel at this campaign goal.

Facebook and Instagram are known for building relationships between brands and their followers. Over 48% of Instagram users follow brands on Instagram, and they boast a far higher rate of engagement between brands and followers than any other platform. 

Twitter is also a go-to for building brand awareness. Over 90% of businesses use Twitter to improve their brand recognition, and branded hashtags make it incredibly easy to track your numbers and watch your influence grow!

If you frequently use video to showcase your skills, share stunning finished projects, or educate your customers with how-to video tutorials, think about creating a channel for your home services business on YouTube or TikTok. 

If You Want to Generate New Leads:

That’s basically the whole point of a marketing campaign, right? It’s hard to grow your business if your sales pipeline isn’t filled with potential customers, so many business owners rely on social media to generate leads. 

Facebook boosts the highest user numbers, and Instagram isn’t far behind. These platforms are highly focused on engagement and relationship-building, so businesses use them to introduce themselves to prospective customers. 

If You Want to Enhance Your Sense of Community:

Your audience is comprised of your neighbors. Your community is important to you. You live there, and work there, and you know how important it is to build strong connections in your own backyard. Loyal, long-term customers are the foundation of a thriving business, and they’re deeply rooted in strong relationships and a deep sense of community. Facebook leads the pack in relationship building, and it should be a cornerstone of your social media strategy. 

If You Want to Make More Money:

At the end of the day, your main marketing goal is to make money, so you want to advertise on platforms that bring the highest conversion rates. It makes sense that the largest, most-used social media platforms would be the best picks for boosting your conversions. 

Facebook, Instagram, and YouTube are the largest social media platforms with the highest number of users, so there’s a great chance your audience is already active on all of them. Spend your advertising dollars on the platform that is most popular with your audience and also brings the highest rate of engagement.

Social media marketing changes frequently, and new platforms emerge regularly. If you’d like some help choosing the best platforms for your marketing objectives, we’re here for you! https://resonetrics.com/contact

 

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5 Steps to Building a Better Profile for Your Home Service Business

5 Steps to Building a Better Profile for Your Home Service Business

You’re no stranger to social media, but building a strong business profile requires some know-how, especially if you’re in the home services business. 

Your company provides a very specific skillset, and in this ultra-competitive market, you’ve got to pull out all the stops to stand out from your competition!

There are many platforms like Houzz, Angi, and Thumbtack designed specifically to connect homeowners to qualified home service providers, and creating a captivating profile is the first step to attracting a slew of new customers. 

Here’s what you need to know to build a better profile for your business:

 

Start with the basics
Potential customers need to know who you are and what you do, and this step is similar across all platforms.
As you’re setting up your bio, consider it from the point of view of the customer who has never heard of your business. Include your specialties and focus on what makes your company stand out from the rest. 
Provide trust-building stats like the number of customers served, or your years in business. And don’t forget to include certifications, awards, and accolades that highlight your experience and authority. 
Make it look good
This is one of those cases where potential customers will be judging a book by its cover! When new leads discover your business, they want to see real life examples of what you can do. That’s why you need to fill your profile with high-quality, eye-catching photos of your best projects. 
Choose photos that highlight your premiere products or demonstrate your attention to the finest details. 
You’ve got a lot of competition on the platforms, and your photos will likely be the tipping point that sends customers your way. That’s why it’s so important to choose compelling shots that make your work shine. (It probably goes without saying, but stock images should NEVER be a part of your portfolio – customers will pass you over if you don’t have real proof of your skill.)
Show off your special features
Are you a master of sustainable design? Do you strive to use eco-friendly products in your projects? Add it to your profile!
Veteran-owned business? Woman-owned? Add it. 
Anything that makes your business stand out should be featured prominently in your profile. Some platforms like Angi offer specific business highlights that you can add to your profile via your dashboard. So, go ahead, let your customers know that you’re LGBTQ+ friendly, or that you offer emergency service calls – that might be just what they’re looking for! 
Provide inspiration
Millions of people visit home service sites every year, but that doesn’t mean they’re all ready to start a new project. Many are just searching for inspiration for the future, but if you can provide design ideas that they love, they’ll remember you when they’re ready to get started! 
Sites like Houzz offer space to build idea books or inspiration pages. Use previous projects to inspire new ones and think outside the box. If you’re a landscaper, you could create a garden party idea book that features your favorite designs and products. If you’re a furniture builder, create an inspiration room based around your top-selling pieces. 
Be helpful
You’re going to get some potential leads that aren’t a great fit for your business. But if you know a colleague that can help, refer them! 
When you’re generous with your help, colleagues and customers will take note. It builds trust and establishes you as an authority in your field. Plus, when you give referrals to your colleagues, they’re likely to return the favor and everybody wins! 
If you need to spruce up your business profiles, we can help! Visit https://resonetrics.com/products/services to learn more! 

 

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Top Marketing Platforms for Home Service Providers

Top Marketing Platforms for Home Service Providers

When you’re building up buzz around your business, some marketing platforms are a no-brainer. EVERY business should start with the big 3 – Facebook, LinkedIn, and Instagram. 

However, home service providers are lucky enough to have platforms designed just for them! Many of the new sites function as a social media platform and online directory rolled into one. These platforms give you the opportunity to expand your brand awareness and generate lots of promising new leads all in one place.

There are lots of options out there, but if you don’t have time to research them all (who does??), here are some top choices to get you started:

Houzz
Houzz is HUGE. It gets over 300 million page views every month and boasts over 35 million users. Even better, 90% of those users are homeowners, and most of them are planning to take on projects or remodels within the next two years. That’s a target audience that’s primed for action!
 
Angi
Angie’s List and HomeAdvisor combined forces to create one massive platform to connect customers and service providers. It’s perfect for getting the word out about your business and all the great services you offer. If you’re willing to pay, you can become “Angi Certified” and get semi-exclusive leads delivered directly from the platform. However, choosing that option will require a call to get a custom quote. 
 
Thumbtack
Thumbtack is awesome at connecting you with customers who are specifically looking for the services you provide based on budget, keyword criteria, location, and ratings. There’s no monthly fee to have a Thumbtack profile, but you will pay for leads that contact you directly through the site.
 
Nextdoor
You can hear all your neighbors’ complaints and advertise your business in the same place!! I’m kidding- it’s true that neighbors use Nextdoor to gripe, but they also use it to find local service providers. This is the perfect place to advertise your business within your community. 
 
Yelp
If you’ve got awesome reviews, Yelp is the place for you. Over 90% of consumers rely on online reviews when searching for service providers, and a long list of 5-star reviews on Yelp puts you miles ahead of your competition. 
Want help picking the right platform? We’re here for you!! Give us a shout at https://resonetrics.com/contact and tell us that you’re ready to launch your social media marketing strategy.

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How to Turn Clicks into Conversions!

How to Turn Clicks into Conversions!

If your Facebook ad is getting lots of clicks, you know you’re on the right track with your marketing strategy. 

Clicks mean that you’re getting potential customer’s attention, and that your message is compelling enough to make them take action. Great job!!

But if your clicks aren’t turning into conversions, you’ve still got work to do…

Clicks are the first big step on the journey to making the sale, but you can’t stop there! Here are 4 easy tips that will help you go all the way! 

Start with a Great Website
Getting clicks won’t help if you’ve got a sub-par website. As a home service provider, you want to show that you’re on the cutting edge of trends and top materials, and a slow, outdated website WON’T make a great first impression. 
You need a website that looks as great as your projects! An attractive design, high page load speed, and easy navigation gives a sense of professionalism and trustworthiness that’s essential in the home service industry. 
 
Make Them an Offer They Can’t Refuse
Potential customers want to know they’re getting a great value, so why not sweeten the deal with a discount code or special offer? 
Not only does this put your business ahead of your competition, it also gives you the opportunity to build your list by collecting names and email addresses from potential clients who want to take advantage of your generous offer. 
 
Add Your Awesome Reviews
Nothing boosts your conversions more than a lengthy list of great reviews! 
Customer testimonials are the most powerful tool you can use to grow your business, so it’s always a great idea to ask satisfied customers if they’d be willing to write a short review about their experience with you. 
Feature reviews prominently on your website to convince potential customers that you’re the one for the job! 
 
Communication is Key
You want potential customers to know that you’re ALWAYS listening, so a quick response to questions or comments is essential. 
Whether you receive a query through your website or a comment on your social media, try to respond as quickly as possible. If interested customers have to wait hours for a response, they might just move on to your competition…
When you need to turn your clicks into conversions, we’re here to help! Resonetrics specializes in creating steady revenue for home service businesses by generating a reliable stream of quality leads. Visit https://resonetrics.com/problems-we-solve to learn more. 
 

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Facebook Ad Strategy for 2023

Facebook Ad Strategy for 2023

The year’s not over yet, but it’s never too early to start thinking ahead and planning for 2023!

You need a cutting-edge marketing strategy that keeps up with the constantly changing trends and we’re here to help! 

We’re taking a look at the social media marketing trends that will guide your content creation over the coming year. Here are 5 smart strategies for your 2023 Facebook ads:

Meaningful Content Matters Most
People follow your home service business for a reason. They like you, they trust you, and they think you do great work. 
They “liked” your page because they want to keep up with your business and check out all your amazing projects – not to be spammed with meaningless content!
Sure, you need to post regularly, but even more importantly, you’ve got to give the people what they want! Focus on creating meaningful content that aligns with your business goals, AND drives a deeper connection with your fans. 
 
Tailor Your Ads to Your Audience
There is no such thing as a one-size-fits-all marketing message. It’s impossible to connect with EVERY demographic with a single ad, so don’t waste time trying to do exactly that! 
Narrowing your advertising audience to the groups that best fits your ideal buyer profile saves you time and money. 
Use Facebook’s Creator Studio to set audience parameters based on age, gender, location and more, then develop a message that speaks directly to your chosen groups. This targeted strategy brings higher engagement and greater visibility.
 
Ask Questions!
Communication is a two-way street. When you ask your audience to share ideas, opinions, stories, and experiences, you’re developing deeper relationships. 
You’re also making the Facebook algorithm happy! The algorithm is all about engagement, so when you get lots of comments on your posts, the algorithm rewards you by sharing it with a much larger audience. 
All it takes is a basic question or request at the end of your post. Even something as simple as “What do you think?” acts as a CTA that tells your audience that you want them to speak up, and that you can’t wait to hear what they have to say! 
 
Upgrade Your Images
When is the last time you changed your Facebook cover photo? If you can’t remember, it’s probably time for a refresh! 
Experts recommend keeping your profile pic consistent to promote recognition, but cover photos can be switched up seasonally or whenever the mood strikes! 
You should also try a variety of image formats in your posts. Test out solo images, carousel photos, video, and live streams to see which one brings the biggest response from your audience. 
 
Get Your Group
Facebook groups are amazing relationship building tools. They’re perfect for sharing tips, ideas, and tutorials with your most loyal fans. 
Your group members will love the exclusive access to top content, and you’ll have the perfect platform to dive deeper into conversations and develop lasting relationships with your most valuable customers. 

Resonetrics has cutting-edge marketing strategies that will take you into 2023 and beyond! Check out https://resonetrics.com/products/services to learn more about the services we offer and the problems we solve! 
 

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The Face Behind the Brand

The Face Behind the Brand

You’re more than just a logo! 

Businesses that show the face behind the brand are generally far more successful than those who rely solely on branded marketing materials to attract new customers. 

Social media has made it incredibly easy for potential customers to get to know you and your team, so take advantage of this awesome opportunity to grow your business. 

Why it Matters:

Showing the people behind the brand humanizes your business, makes it more memorable, AND differentiates you from your competition.
You’ll boost your connection with your customers. The more they get to know you, the more loyal they’ll be to your business.
Faces automatically get more attention than logos, so a personal touch will stand out far more in a potential customer’s newsfeed. 
Customers want to engage with REAL people, especially when they’re trusting you with something as important as their home. 
How to Introduce the Faces Behind the Brand:

Write a great bio in the “About” section of your business profile. Include personal details about who you are and what matters to you. If you coach your kid’s soccer team in your spare time, or volunteer at the animal shelter on weekends, add it to your bio! 
These details help clients get to know the real you, and when they think of you as “John” rather than just “the plumber” you’ll always be the first one they call. 
Video is a powerful tool for nurturing your connection with your clients. Let them see you in action as you work on your latest project or help them build their own skills with short DIY tutorial videos. You’ll show off your talents AND build lasting relationships! 
Show up in your community by joining a service organization for business owners, sponsoring a little league team, or volunteering at events. Customers will see that you truly care about making a valuable contribution in your hometown, and they’ll be happy to support a business with strong community spirit. 
Show off your team as well. You couldn’t run your business without them, so shine the spotlight on the folks that help you get the job done. You could do an “employee of the month” post or share a great behind the scenes video that lets their winning personalities shine! 
Want to learn more about smart marketing strategies that get your business seen? Check out https://resonetrics.com/services/social-media-marketing
 

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Add Some Seasonal Cheer to Your Content!

Add Some Seasonal Cheer to Your Content!

The holidays naturally inspire warm feelings and the desire to connect with friends and family. Keep the good cheer flowing throughout the season with holiday-themed content marketing. 

Adding some festive flair to your content can help you forge a deeper bond with your existing customers, and welcome new prospects during the most wonderful time of the year. 

Here are some simple ways to add some cheer to your holiday content:

Share your gratitude
This is the time of year to give thanks, so let customers know how grateful you are for their loyalty. Send holiday cards or even an email to wish your customers happy holidays and thank them for their patronage. 
Focus on the Festive
Let the season take center stage in your social media posts. You don’t have to base EVERY post around the holidays, but it’s great to share warm memories of holidays past, pictures of your celebrations, or favorite family recipes passed down through generations. 
Deck the Halls
Adding seasonal decorations around the office is fun for your staff AND your customers! Cheerful lights combat the winter chill, and everybody loves a tree or garland adorned with shiny baubles. You could even challenge your team to a holiday door decorating contest and let your customers vote on social media to choose a winner.
Create a Holiday Gift Guide
Promote your top products and services with a gift guide that appeals to different segments of your audience. Up the holiday sales incentives by including coupon codes or exclusive discounts. 
Make it Personal
Write a heartfelt holiday newsletter that talks about the blessings that the year has brought and all the things you’re looking forward to in the new year. Don’t forget to add some personal details about the special ways you celebrate the holidays with your nearest and dearest! 
Reach Out to Your Biggest Fans
The holidays are a great time to reward your most loyal customers with special gifts, discounts, or exclusive offers. Thank them for being a valued customer and let them know how much you’re looking forward to working with them again in the coming year. 
Want more ideas for sharing the joys of the season? The Resonetrics content marketing specialists can help! Visit https://resonetrics.com/services/email-marketing to learn more.

 

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5 Festive Holiday Sale Strategies

5 Festive Holiday Sale Strategies

Business owners have always relied on Black Friday sales to give their profits a final push before the year comes to an end, but that’s not your only opportunity to boost your revenue before the ball drops! 

With a few weeks left 2022, here are 5 smart sales ideas to help you end the year on a high note:

Beat the Clock
Feed the FOMO with limited time offers. Give customers a 24-hour window to purchase products or services at a deep discount, and up the urgency with plenty of reminders that the clock is ticking and time is running out fast! 
 
Give Back
Your community matters to you, and the holidays are the perfect time to pay it forward. Donate a portion of your December sales to local charities or service organizations, and let your customers know that every dollar they spend with your business benefits your community. 
 
Bundle Up
Sweeten those holiday offers by bundling a few of your top services into one irresistible sales package. This is also a great time to debut new services as part of a package deal! 
 
Rake in the Referrals
A long list of potential new customers would be a great holiday gift, wouldn’t it? Plan a holiday-themed referral contest with prizes or substantial discounts for customers who can refer the most leads. 
 
Bargains to Begin the New Year
Sure, holiday sales are great, but your customers would really love to save a few bucks in the new year when those post-holiday bills start arriving! Offer deals or discounts now for customers who pre-book projects or services for the new year.
You might be focused on finishing off this year, but it’s never too early to start planning for next year! The Resonetrics team can help you plan and implement cutting-edge marketing and content strategies that put you on top in 2023! Visit https://resonetrics.com/products/services to learn more! 
 

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