Marketing Strategies Make Your Business Better

“I built my business on word-of-mouth advertising, and I’ve made it this far without a formal marketing strategy, so why start now??”

Lots of business owners feel that way. Referrals have been the tried-and-true standard for years, and sure, it works, but there are solid reasons to go beyond reviews and referrals. Strategic marketing initiatives can help you grow your business, reach a wider audience, and create consistent, stable revenue throughout the year.

When you have a fully developed marketing strategy you can:

  • Create Consistent Revenue
    Too many business owners struggle with a feast or famine business model. A strong marketing strategy can help you develop additional services or sales promotions that can keep your cash flow consistent even in slow periods.
  • Expand Your Audience
    When you rely solely on word-of-mouth advertising, you have a very limited pool of potential customers, and it’s rife with competition. A marketing strategy can help you attract new leads, increase your visibility, and expand your audience far beyond your current customer base.
  • Avoid Communication Delays
    When you’re running a company, overseeing your team, and leading projects, you don’t have a lot of time for phone calls and emails. That delay in communication can cost you customers! A marketing strategy often includes automated responses to emails and software options to help you manage customer communications and support, so nothing falls through the cracks!

If you’re ready to explore how online marketing initiatives can work for your business, Resonetrics can help! Please visit to discover how easy it is to grow with a digital marketing partner!