Your Video Marketing Strategy Starts Here

Video can be one of the most effective tools in your marketing toolbox. Home service providers have lots of skills to show off, and video can be the perfect format for sharing information, showcasing your projects, and giving customers an inside peek at your services.
If you’re thinking about adding video to your marketing strategy, here’s where you should start:

  • Tutorials
    You have a wealth of information and experience, and while you can’t give it all away for free, customers will appreciate some easy how-to guides and tutorials. A tutorial that walks customers through simple tasks like unclogging a drain, installing a new light fixture, or prepping a room for paint not only helps customers, it also builds trust and loyalty.
  • Testimonials
    Word of mouth advertising will always be the most effective form of marketing for home service providers, and a video testimonial ups your street cred far more than a basic Yelp or Google My Business review.
  • Demonstrations
    Some home services are really satisfying to watch! Think about your most visually impressive services that can be turned into a very cool video demonstration. Maybe a demo reel, or a time-lapse framing video, or even a pressure washing before and after!
  • Behind the Scenes
    A behind the scenes video can showcase your team’s skills as well as their winning personalities! Plus, it’s easy to produce a candid video- no scripts or planning required.
    Before you grab your camera, there are a few important things to think about. It’s helpful to outline the key points you want to make and how you want to present them. If you’re not super comfortable on camera, you might want to create a script or bullet points rather than just winging it. And don’t forget to optimize your videos for SEO and engagement by including keywords in titles, descriptions, and tags.

Want to take your marketing further? Resonetrics can help! Visit www.resonetrics.com to discover how our team of digital marketing experts boosts your reach and brings new leads running!

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