You can use email marketing to do almost anything.
Email is great for boosting awareness of all the outstanding products or services your company provides or educating customers about your brand’s mission.
You can use email to build lasting, loyal relationships with customers by providing helpful tips, special offers, or exclusive opportunities.
But sometimes, you just want to get some action…
A precise call to action (CTA) button prominently placed in your email acts as a portal that transports your audience from inbox to landing page and ultimately leads them to a conversion.
By following a few simple steps, you can create stronger CTAs that encourage your audience to act quickly.
CTA buttons should include:
- A colorful, but clean design.
The CTA button should draw your reader’s eye- not attack it. - Action-oriented text that gives precise instructions.
Choose simple actions like, “click now,” “Get your free copy,” or “Save your seat.” - A short, actionable statement.
This is a button, not a novel, so you shouldn’t need more than sentence to get your message across. - Large, legible text, but not so large that it overwhelms your email.
The CTA button should be clearly visible- not obnoxious. - A sense of urgency.
You want your audience to act quickly, so include phrases like, “Hurry- time is running out.” “Only 3 spots left!” or “Save 30% if you sign up today!” - Variety- don’t use the same CTA in every email.
Switch it up and see which approach brings the best results. - A little breathing room.
A crowded email with too much text isn’t pleasing to the eye. Surrounding the CTA button with a little white space helps it stand out. - Strategic placement.
Your subject determines the best spot for your CTA button, and helps you decide whether it should be placed just below your headline, or at the bottom of your email. - A clear benefit to your customer.
Show them what’s in it for them and make your selling point clear. - A conversational tone.
You want your customers to take action, but you don’t want to sound too sales-y. Keep your wording clear, but conversational and light.
A good CTA is the most vital part of your email, so don’t be afraid to try out different things. It’s as simple as sending the same email with different CTAs and seeing which one performs better.
You’ll know when you’ve hit the right mix of design, text, and tone, because you’ll get more action than ever!
Resonetrics can show you how to do more with your email marketing. If you’re ready to take your marketing to the next level, let’s talk: https://resonetrics.com/contact
