Resonetrics Digital Marketing Blog
4 Ways to Give Back AND Grow Your Business!
Your community is incredibly important to your ongoing success. You need the support of your neighbors to form a solid foundation of loyal customers as well as attract new leads, so it’s essential to be an active, engaged member of your community. The best business leaders make giving back to their community a priority. Contributing to your hometown and making meaningful connections with your neighbors builds trust and generates a sense of goodwill that can be very beneficial for your home...
Your Marketing Problems Solved!
You’re an expert in your field- but can you build an effective marketing campaign? Marketing can be a struggle for many business owners because they simply don’t have the time or experience to develop a comprehensive marketing strategy. That’s why a digital marketing partner can be a huge boost for your business. If you’re battling these common marketing problems, we can help: Finding Potential Customers Online marketing is essential for sustainable growth, but many small businesses...
5 Ways to Avoid the Dreaded Slow Season
You’re deep in your busy season, but winter is coming… Contractors and home service providers are no strangers to the dreaded slow season, but if you’re tired of relying on good weather to create consistent cash flow, we’ve got some smart solutions that can keep the revenue rolling in all year long! You’ve got a few months before you’re out in the cold, so now is the time to: 1. Diversify Your Services If your work tends to be more seasonal, it’s time to branch out! Consider adding maintenance...
Marketing Strategies Make Your Business Better
“I built my business on word-of-mouth advertising, and I’ve made it this far without a formal marketing strategy, so why start now??” Lots of business owners feel that way. Referrals have been the tried-and-true standard for years, and sure, it works, but there are solid reasons to go beyond reviews and referrals. Strategic marketing initiatives can help you grow your business, reach a wider audience, and create consistent, stable revenue throughout the year. When you have a fully developed...
3 Reasons I Chose My Contractor
I’ve worked with many contractors over the years as their digital marketing partner, but when I recently embarked on a home renovation project, I found myself on the other side of the fence. As a customer, I had to meet with several highly recommended contractors, and each one brought different strengths to the table. But when it was all said and done, one contractor stood out from the competition, and that’s who I chose for the job. Here’s why: He Was Reliable and Responsive from the...
Boost Your Business with These Sustainable Building Practices!
Sustainable building practices are more in demand than ever before, and conservation minded homeowners are likely to choose the contractor that offers the most earth-friendly services. Shifting to greener building practices can be a huge boost for your business, but with a plethora of products on the market, where should you start? The U.S. Green Building council has some great ideas to help you green up your construction business! Electric Construction Equipment Much like major automakers,...
Your Video Marketing Strategy Starts Here
Video can be one of the most effective tools in your marketing toolbox. Home service providers have lots of skills to show off, and video can be the perfect format for sharing information, showcasing your projects, and giving customers an inside peek at your services. If you’re thinking about adding video to your marketing strategy, here’s where you should start: Tutorials You have a wealth of information and experience, and while you can’t give it all away for free, customers will appreciate...
3 Key Features of a Great Website
Your website is kind of like your digital home. That’s where you introduce yourself to potential customers and invite them in to learn more about your business, and you want it to be just as welcoming as your actual home! Your landing page is your first chance to make a lasting impression, so it’s imperative to create a stylish, engaging, user-friendly experience right from the start. Your website will reflect the look and feel of your business, and there are countless options for...
Building the Perfect Portfolio
Seeing is believing! The best way to show off your spectacular skills to prospective clients is with an eye-catching project portfolio featured prominently on your website. Here are some helpful tips to help you build a stunning portfolio: Choose Your Best Projects Everything you do is awesome, but you want to bring the best of the best to your portfolio. Choose projects that are unique and show off your incredible array of skills. Tell a Story Obviously, you’ll need great pictures, but a...
Here are This Year’s Most In-Demand Home Services!
Scaling your home service business often means adding new services or products to your lineup. You don’t want to waste time and money trying to guess what homeowners might want, so we’ve done the legwork for you! Here are the most requested home services in 2024: Cleaning Homeowners are facing a serious time crunch in the post-pandemic world. They’re back in the office, the kids are back at school, and there are a million demands on their time. More and more homeowners are relying on regular...