When you’re ready to scale your home service business, there’s one thing you need more than anything else – new customers!
Sure, you’re still relying on your solid foundation of loyal customers, but it’s important to keep your sales pipeline packed with new leads as well so you can ensure a steady flow of income for years to come!
Here are 5 clever ways to drive new customers directly to your business:
- Up Your SEO GameYou’ve heard all about targeted key words, but are you paying attention to your local keywords? Your industry probably has some standard keywords that you’ve added to your SEO strategy, but national and international keyword trends might look a little different than your local market.
It’s important to research the top words and phrases clients in your area use when they’re looking for your services. Nailing your local keywords can drive more traffic to your website and increase your organic reach.
- Collaborate with Your ColleaguesSo many home services go hand-in-hand, and you can use that to your advantage! Team up with a complementary service provider for maximum impact. If you’re a builder, you can collaborate with interior designers, flooring specialists, landscapers, and more. You could write guest posts for blogs, link each other’s websites, or work together to create a guide for homeowners.
- Join Your CommunityMost towns and cities have their own website, and many of them include a registry of local service providers. Is your name on that list??
You can also boost your standing in your community by joining local business organizations like the Chamber of Commerce or your local Rotary Club.
- Create Valuable ContentIf you want to attract new customers, give them something they can use! You could create a seasonal guide for each season that keeps your business highly relevant all year round. You could create a series of simple how-to videos that help your customers accomplish small tasks on their own so they’re more likely to call YOU for the big ones! Checklists and tips lists are also big hits with new homeowners.
- Don’t Overlook Local MediaEven the smallest towns have a local newspaper or even a community magazine, and these can be an awesome outlet to spread the word about your business. Press releases, featured articles, and paid ads are all easy and effective ways to put your business in front of your community.
Ready to drive more business directly to your door? Resonetrics can help! Learn more about our digital marketing services at www.resonetrics.com
