There’s no one-size-fits-all marketing strategy that works for EVERY business, but there are plenty of marketing tactics that could benefit almost anyone.
Marketing trends are constantly on the move, and if you want to stay ahead of your competition, you’ve got to stay on top of the trends!
Here are 5 smart marketing moves you should add to your campaigns TODAY:
- Collect First-Party DataIf you’ve been relying on third-party cookies to collect user data and insights, you’d better update your plan! Firefox and Safari have already banned them, and Google Chrome will be giving them the boot in 2023.
So, how can you get that all-important customer data?
Use what you’ve already got! Your CRM software, customer surveys or feedback, or previous purchases can speak volumes about your customer’s online behavior and preferences. - Guard Data with Your LifeYour customers are trusting you with sensitive information, and it’s up to you to guarantee that it’s secure.
Be open about the privacy measures you’re taking and build your customer’s trust that their personal information is in safe hands. - Use the Right ToolsOnce you’ve collected all that amazing first-party data, what are you going to do with it?
You and your team don’t have the time to sort through mountains of data- but your software does!
Artificial Intelligence has come a LONG way, and machine learning is by far the fastest, most efficient way to sort and organize large quantities of data, so put away your spreadsheets and embrace the power of AI. - Make It PersonalTargeted marketing isn’t new, but it becomes more crucial with every passing year.
Customers expect a personalized experience. They want to know that you’re listening, and that you understand their wants and needs. The best way to prove it is by providing a customized, personalized user experience for your clients in every stage of the buying journey.
You can segment your audience based on where they are in your sales funnel, their prior purchases, their location, or other demographic features to provide a unique, individualized experience for every customer. - Try Something NewSure, TikTok may have started as a place for teenagers to show off dance moves and try insane challenges, but the times, they are a-changing!
Short-form video platforms like TikTok and Instagram reels are taking over social media, and they’re not going anwhere anytime soon.
Try out one of the new video platforms (especially if your core audience is under 30). Do your research to determine which one is most likely to appeal to your audience, then put your video content creation skills to work!
If you’d like more advice on incorporating some of these trends into your current marketing strategies, we can help! Just let us know what trends you’d like to try at https://resonetrics.com/contact
