5 Marketing Trends to Watch in 2022

Marketing trends change from year to year, but one thing stays the same – it’s all about high-quality content.

When you consistently provide valuable information, helpful tips, and smart solutions, you build trust with your followers, and they come to rely on you for excellent advice.

In 2022, great content is going to be more important than ever. You have a lot of competition on social media as more and more business have moved online post-pandemic. Engaging, entertaining content is your secret weapon in the battle for audience attention.

As you create your content plan for 2022, think about adding these elements:

  1. More Video
    Video has been king of the content mountain for a while, and it will still reign supreme in 2022. Adding video content lets your audience get to know the person behind the brand, and that helps strengthen your connection with your customers.
    Video also helps capture those great behind-the-scenes moments that add some fun and levity to your social media presence. And if you want to share new products, exciting announcements, or entertaining events, consider a live stream. Live video regularly outperforms other video content, and bonus- it’s incredibly easy to produce! All you need is a smart phone and an internet connection.
  2. Tell Your Story
    These days, it’s not enough to offer a great product or service, you’ve got to sell the story behind your brand as well.
    Customers are discerning, and they want to work with companies that align with their views and values. When you share your story, your mission, and your core goals, your customers will feel that they truly know you and what you stand for. So, go ahead- share what’s close to your heart. Stand up for the social causes that matter to your brand. It will resonate with your customers and inspire long-term loyalty that keeps your business thriving.
  3. Influencer Partnerships
    If you held back on influencer collaborations because you wondered if influencer marketing was a flash in the pan, wonder no more- influencers are here to stay.
    Influencer marketing grows more prominent every year, and 2022 is no exception. More and more companies are teaming up with influencers to promote their brand to a larger audience. And don’t worry that an influencer partnership might bust your marketing budget. Many small businesses collaborate with micro-influencers (influencers with under 10K followers) to expand their brand at a much lower cost.
  4. Permanent content vs. Ephemeral Content
    Ephemeral content like Stories and Reels are lots of fun, and they help provide an immediate connection with your audience, but 24 hours later, they disappear, never to be seen again.
    Permanent content, on the other hand, can be found on your page days, weeks, and months into the future. If you post an excellent article, link, or tip, your audience can come back to it at any time. That makes it worth putting a little more effort into creating exceptional permanent content.
    That doesn’t mean you need to ditch the short stuff, just don’t neglect your long-lasting content in the process.
  5. Keep Blogging
    Some business owners think blogs are outdated – they’re wrong.
    Most consumers read multiple blogs a week, and the majority of those readers have made purchases based on blog posts!
    Your blog is your opportunity to educate your consumers about your brand. They’re also a great tool for boosting your SEO, so keep posting.

If you’d like to learn more about the marketing trends you should keep an eye on in 2022, let’s talk! We’d love to help you create an outstanding content strategy for a brand-new year!