As a home service provider, you’re not just selling products or services. You’re convincing clients that they can trust you to care for their most valuable asset – their homes.
Convincing customers that you’re the right person for the job starts with clearly defining your Ultimate Value Proposition (UVP). Your UVP is what helps you stand out in the crowd and edge out your competition.
Here are some ideas that can help you highlight your UVP:
- Rapid Response and Reliable Service Everyone HATES waiting around for a service contractor. Promoting your prompt and reliable service can help you get ahead.
- Experienced Technicians Homeowners want highly skilled experts working on their homes, and your years of experience (and any additional certifications) can be a major selling point.
- Set In Stone Prices There is nothing more frustrating than getting a quote for a home service only to discover that the actual price is MUCH higher. Be transparent with your pricing and avoid hidden fees. Customers will love knowing that they can rely on you to provide accurate pricing every time.
- Around the Clock Support It’s every homeowner’s worst nightmare- an after-hours home repair emergency! Ease your customers’ minds by emphasizing your excellent emergency support.
- Sustainable Practices Environmentally savvy homeowners prefer service providers that offer eco-friendly solutions. Highlight your green and sustainable practices and let customers know how much you love Mother Earth!
- Top Tech If you’ve got the latest and greatest in home maintenance tools and technology, let your customers know! Staying ahead of the tech trends can keep your business on top.
- Free Consultations Homeowners often consult with several service providers before tackling their next big project. Offering free consultations and estimates can put you ahead in the race for the contract!
Are you struggling to define your UVP? Let us help! The marketing experts at Resonetrics specialize in getting your business seen by the right customers at the right time. Visit www.resonetrics.com to learn more.
