Interest rates have risen dramatically and that’s making it more difficult for new homeowners to take on big home improvement projects.
That’s not exactly great news for home service providers…
The key to keeping your business afloat in tight times starts with your sales pipeline. You need a steady stream of leads flowing into your business so that you won’t have to worry too much about slow stretches or canceled projects.
Here are smart ways to generate high quality leads for your home service business:
- Build a Strong Online PresenceYou need a streamlined, easy to navigate website that welcomes customers and showcases your skills. Your website should be visually appealing, lightning fast, and optimized for mobile users. Consider adding a chat feature to your website to make it even easier for customers to find the information and answers they’re looking for.
- Optimize Your GMBYou do have a Google My Business listing, right? If not, remedy that IMMEDIATELY! Your GMB is an incredibly useful tool for improving your local search visibility, and you can boost your ranking even higher by encouraging happy customers to leave reviews on your profile.
Don’t stop there! Take advantage of local directories and review sites like Yelp, NextDoor, Houzz, or Angi to boost your visibility. - Ad PPC ads to Your Marketing StrategyOrganic reach only takes you so far, and it won’t be enough top generate a constant influx of high-quality leads. Running targeted ads on prominent platforms like Google Ads or Bing can get your business in front of countless potential customers without spending a fortune.
- Create Valuable ContentContent marketing can boost your reputation as a leader in your field and promote long-lasting trust and loyalty. Give your audience the benefit of your years of experience by crafting informative articles, blog posts, videos, and tutorials that highlight your expertise.
- Stay SocialLocal businesses rely on community and connections. Social media is a great tool for showing potential clients who you are, what you do, and why you’re the best in the business.
- Get to Know Your NeighborsConnect with new leads by hosting free workshops or seminars for homeowners and DIY afficionados. Get your name in front of potential customers by sponsoring local events or expand your network by buying booth space at a local trade show or home expo.
- Use Your InboxEmail marketing is effective AND inexpensive! Create an email list of past and current customers and interested leads, and send out regular newsletters packed with tips, advice, and exclusive offers.
- Reengage Your TargetWe all have those leads that express interest and then just kind of disappear… Don’t let them get away! Design a retargeting campaign that includes a special offer or discount to see if a second look will seal the deal!
- Keep Your Customers HappyNothing boosts your business better than exceptional customer service. Glowing reviews from satisfied customers will always be the strongest tool in your lead generation toolbox, so keep your customer service top notch, and ALWAYS ask your best clients for reviews and referrals.
The Resonectrics team specializes in delivering high quality leads directly to your home service business. Visit www.resonetrics.com to learn more!
