2023 is officially here. How are you going to make the most of the brand-new year??
It’s important to set short and long-term goals for your business at the beginning of every year, but it’s even more important to set the RIGHT goals.
You know, the ones that are clearly defined, measurable, and attainable.
Don’t waste time setting goals that are reliant on factors you can’t control. If you say, “I’m going to finish EVERY SINGLE PROJECT on time and on budget!” You might just be setting yourself up to fail. What if the supply chain slows to a crawl and you can’t get the materials you need on time? What if a materials shortage causes a price spike that you can’t cover within your original quote?
The world is unpredictable, so let’s base those 2023 goals around things you CAN control. Here are 3 things that should top your priority list as you’re setting your 2023 intentions for your business:
- Stronger Local PresencePotential customers are going to continue to rely on search engines to find home service providers, and you want your name to be at the top of their results list.
Start by reviewing your Google My Business (GMB) listing. Is everything up to date and accurate? Have you included all the vital information that tells potential customers exactly who you are and what you do?
This is also the year that you need to make the leap beyond Google if you haven’t already. If you don’t have a profile on sites like Yelp and Nextdoor, get on that IMMEDIATELY! Include all those awesome customer reviews you’ve amassed to put your business miles ahead of your competition!
- Master Your Social MediaYou probably have a Facebook page for your business, but are you keeping it active? Letting your profile linger doesn’t help you build your business.
Social media is one of the best ways to build lasting relationships with existing customers and attract new ones. Social media isn’t just a great connection tool, it’s also the MOST effective marketing platform for small business.
2023 can be the year that you take your social media presence and marketing efforts to the next level. Focus on your content strategy first. When you provide a steady stream of valuable, important information, clients will trust you, rely on you, and most importantly- remember you when they’re in need of your services!
- Enhance Your Email EffortsDo you know that email marketing is effective AND the most affordable way to reach your customers?
It’s true!
Something as simple as a weekly newsletter enhances your connection to your customers, boosts your brand recognition, and inspires ongoing trust and loyalty. If you’ve let your email marketing slide, put this at the top of your 2023 priority list.
You’ve got a great year ahead, but Resonetrics can help you do even more with your home service business! Our marketing and technology experts have the skill to increase your visibility and create a steady stream of new leads, and we’d love to show you what’s possible with Resonetrics on your side! Visit https://resonetrics.com/products/services to learn more!
