Social media marketing is a small business owner’s best friend.
It’s an easy way to put your home service business on the map, connect with countless new leads, AND convert them to paying customers!
But if you’re fairly new to social media marketing, you might have questions about how to get started. We’ve created a list of do’s and don’ts to help you upgrade your social media marketing efforts, improve your visibility, and expand your business!
DO:
- Show Off Your Skills with Great ImagesWhen people are trusting you to upgrade their homes, they want to know that they can rely on you to provide great quality work. You know that old saying, “A picture is worth a thousand words”? It’s definitely true in this case!
Provide a photo gallery of your best work- the more varied the projects, the better. You want potential customers to be blown away by your wide array of skills and talents that puts your competition to shame!
- Offer Valuable ContentSure, your ultimate goal is to get paying customers, but that starts by building relationships. Relationships are built on trust, and the best way to establish trust is by providing valuable, helpful content.
That can take many forms! If you’re a landscaper, create a short DIY video tutorial for container gardens. If you’re a builder, make a list of FAQs for homeowners with helpful answers. If you have a roofing company, put together a checklist of signs that it’s time to replace your roof. Use your expertise to educate customers AND build trust.
- Give ProofYou think you’re the best in the business, but social media makes it easier than ever to prove it! All you need is a group of satisfied customers willing to sing your praises.
Video testimonials are marketing gold, but a glowing written review of your amazing service is a close second. The more reviews and recommendations you feature on your social media, the more likely you are to get the job.
DON’T:
- Make Scam PromisesYou’ve seen those ads everywhere- “Get a Free Roof!” or “We’ll Buy Your House TODAY!!”
You learned long ago that if it sounds too good to be true, it probably is, and your customers aren’t fools!
Ads that sound like scams are the opposite of trust builders. You want to offer authentic proof of your skill and value, and that won’t be accomplished if you rely on cheesy, ineffective marketing tricks.
- Push Sales Too HardYour social media should follow the 80/20 rule. That means 80% of your content should be informational, educational, or entertaining (this is what we mean by valuable content) and no more than 20% sales focused.
That doesn’t mean you can never post special offers, deals, or promotions, it just means you need to do it sparingly. If your audience feels like you’re constantly pushing them to buy, they won’t stick around long. But if they feel like you truly care about their needs, you’ll have loyal customers for life!
- Post InconsistentlyOne of the keys to successful social media marketing is consistency. You need to show up reliably in your followers’ feeds if you want them to remember you. If you post 6 times in one week and then go dark for a month, you’re not going to get the audience or engagement you need to succeed.
That doesn’t mean you should post a bunch of junk content just to get your name out there! Posting consistently means providing valuable content on a reliable basis. Set a posting schedule and stick to it. You should shoot for a minimum of 3 posts a week, but if you can offer a high-quality content post every day, even better!
Want to learn more about mastering social media marketing? Check out https://resonetrics.com/services/social-media-marketing
