Your website is the first place potential customers go when they want to learn more about your business, so you need one that makes a great first impression.
If new visitors are greeted with a site that’s outdated, slow to load, or difficult to navigate, there’s a good chance they’ll pass on your business and check out your competition instead.
We don’t want that to happen, so here are 3 signs that tell you your website might be ready for an update (and what you can do about it!)
- Your Site is SlowPeople are busier than ever, and their attention spans get shorter every day! Customers aren’t going to wait around forever for your site to load. In fact, studies have shown that 53% of mobile users leave pages that take longer than 3 seconds to load – yikes!
If your site isn’t as lightning-fast as it should be there are some things you can do to improve your speed. Start by compressing images for a faster load time. Review any third-party scripts you’re running to ensure that they’re up to date and not slowing you down. You can also use a website speed testing tool to identify areas that need improvement.
- Your Visitors Aren’t Sticking AroundIn a perfect world, website visitors wouldn’t leave until they had explored every page – but this isn’t a perfect world! It’s unrealistic to think they’ll scroll through every page and click on every link, but you do want to keep them around as long as possible!
If you notice that visitors leave your site quickly (under 2 minutes is the general rule of thumb), or worse, bounce immediately – you’ve got a problem.
Use your analytics to determine your bounce rate, average session rate, and whether or not you’re meeting your conversion goals. A heatmap tool can help you identify how far users scroll, where their cursor hovers, and where they click. Use that to pinpoint where customers are most active and where they’re dropping off.
- You Don’t Remember Your Last UpdateMost experts agree that you should update your website every 3-5 years, so if you can’t remember your last update, it’s probably time!
If you’ve got a site that’s more than 5 years old, you could be running outdated code, or posting dead or broken links, and that’s no way to impress your visitors!
If you used an older website builder to construct your site, it may have become obsolete, making it nearly impossible to add new features or content. Take some time to bring your website up to code, or if that’s not your thing, hire an expert. Whatever it takes to ensure a top-notch user experience for everyone that comes through your virtual door!
If your website is ready for a refresh, give us a call! We can update your current site or design a brand new one! Check out https://resonetrics.com/services/web-design-development for more information.
