You’re competing with countless other roofing companies in a limited pool of customers.
If you’re going to be the big fish in a crowded sea of competition, you’ve got to create a marketing message that really gets your customers’ attention.
So, where should you start?
Roofing customers are relying on your company to protect their most valuable asset, their home. To win their business, you’ve got to win their trust first, and that starts with a strong marketing message that clearly conveys your skills, reliability, and commitment to safety.
Here are 3 major selling points to guide your next marketing initiative:
Reliable Service
Nobody wants to waste hours waiting on a contractor- and that’s not counting the ones that don’t even bother to show up! Use your best reviews to prove to customers that they can count on you to keep your word and provide top-quality service.
Customer testimonials are the biggest trust builders in the business, so make sure your rave reviews are one of the first things potential customers see when visiting your website.
Safety
You’d never trust an inexperienced roofer with your home, so safety should be at the top of your list. Make sure your website and marketing materials prominently display your commitment to safety. You can include OSHA certifications as well as insurance, licensing, and bonding information.
If you’ve won any awards or accolades, show them off proudly to let your customers know that you prioritize safety for both your team and your clients.
Service Guarantees
Unfortunately, the roofing industry is rife with “storm chasers” and companies who don’t stand behind their work. Offering a guarantee on your services can put your business miles ahead of those contractors that simply roof and run!
When you’re ready to put your roofing company on top, call Resonetrics! We specialize in boosting your visibility and driving highly qualified leads directly to you! Visit www.resonetrics.com to learn more!
