As a home services provider, you’re in an enviable position – you’re surrounded by potential customers everywhere you go!
Your customers are your neighbors and friends, your bank teller, and even the person ahead of you in the supermarket checkout line – but how do you get the word out about your business??
Local SEO has made it easier than ever to boost your visibility without resorting to gimmicks (inflatable wavy-arm guy, I’m looking at you) or ineffective marketing tactics.
You’ve probably already gotten the ball rolling by creating a Google My Business (GMB) listing for your business, but good SEO takes more than a “set it and forget it” approach!
Here are 5 simple SEO strategies to get your business SEEN!
- Go Beyond GoogleSetting up a GMB listing should be your first step, but don’t stop there! Featuring your business in several online directories is a smart way to expand your brand recognition and boost your SEO. List your business in local and national directories like Yelp and Angi.
The NextDoor app is also an incredibly useful SEO tool. Not only does it help local consumers find your business, it provides a place for satisfied customers to recommend your services to their neighbors. It’s easy to claim your free business page, and you can even add links to your website or online store.
And don’t forget the Houzz app! Clients flock to their site to get project ideas and recommendations for local contractors and design pros, and you DEFINITELY want to be on their list of featured experts.
- Stay Active! The more content you produce, the better chance you have at boosting your SEO. That’s especially important for local SEO. When you create content like blogs or social media posts around local news and events, you can include local keywords, thereby improving your ranking.
- Choose Better KeywordsTarget local key words. Don’t just include your industry, include your location. Why settle for “landscaper, Atlanta,” when you can be “Arborist and Landscape Designer, Alpharetta”? Optimize your site with your local keywords by including them in your headings, title tags, descriptions, body, and footer.
- Keep Your Information CurrentThe most important part of your GMB listing is your NAP information. That’s the name and place info that tells your customers where to reach you. If you change your phone number, or move to a new location, make sure that ALL of your online listings are updated with your new address and phone number. Incorrect contact information can cause your GMB to be red-flagged and dropped from local search results.
- Keep Those Rave Reviews Coming! Nothing sways a potential customer more than reviews – good or bad. Thank customers for positive reviews to show that you value and appreciate them. If an occasional negative review slips into the mix, address it immediately. Not only does it show that you care about meeting your customers’ expectations and providing satisfaction, resolving negative reviews is a point in your favor for Google, and the all-powerful algorithm.
Local SEO can be a game changer for your home services business. We can help you stay on top of the latest SEO strategies and do more with your marketing! Learn more at https://resonetrics.com/services/seo.
