When homeowners are ready to embark on a new renovation project, there are so many details to consider. Style, materials, and budgets matter, but the biggest choice potential customers face is choosing the right contractor to give their homes a facelift.
Clients are looking for reliable contractors, and you want your name to be the first one on their list! That means building a marketing message that speaks to their needs and wants while also highlighting your years of experience and spotless reputation.
Before you launch your next marketing campaign, take a look at the top attributes potential clients are seeking:
- Response Time
Clients don’t call until they’re ready to move on a project, and they don’t want to wait around for you to answer! Quick response times put you ahead of the competition, so consider having a dedicated customer service specialist or even relying on AI chatbots to deliver a quick response.
- Work Quality
Obviously, you think you’re the best in the business, but that’s not enough to land the job! Offer social proof of your stellar work through reviews, testimonials, and project portfolios that feature your best work.
- Honesty
Homeowners have heard plenty of horror stories about shady contractors that take the money and run, leaving behind incomplete projects or low-quality work. Be up front about project costs, timelines, and potential delays, and never promise more than you can deliver.
- Experience
If you want customers to trust you with their homes, you’ve got to prove that you know what you’re doing! Advertise your years of experience, highlight awards, and show off additional training or trade skills. The more you know your stuff, the more likely customers are to choose your business.
- Cost
Budgets are often the make it or break it factor in big renovation projects. The more clearly you can show potential clients where their money is going, the better. Preparing an estimate with line items clearly outlines costs, and shows customers that you are fair, honest, and transparent with your pricing.
- Personality
You don’t have to become best friends with your clients, but it’s important to have an amiable relationship. After all, you will be coming into their home, and you want them to be comfortable with you. When you meet potential clients, it’s important to be friendly, open, and engaged. Ask questions, discuss the problems they’re currently facing, and get a clear understanding of their goals for the project so you can provide the solutions that best fit their needs.
When you’re ready to grow your contracting business, we’re here to help! Discover how the resonance experts at Resonetrics help home service providers scale at www.resonetrics.com!
