Your website is like the front door of your business. It welcomes prospective customers and invites them in to take a look around and get to know your brand.
It needs to look good, load quickly, and be easy for your customers to navigate and find exactly what they’re looking for.
There are a few simple (and fairly inexpensive!) tricks for making your website look its best and bring more conversions. If you want to elevate your website, try this:
- Declutter
The last thing you want your customers to see when they visit your website is a jumbled, cluttered mess with too many elements fighting for attention.
Avoid jarring colors, image overload, or giant blocks of text. Streamline your look and make your pages easier to navigate by using lists and bullet points so that your customers can find answers to their questions quickly and easily. - Update Your Look
Your website is kind of like your brand ambassador. You want it to look good and represent the unique vibe of your brand.
The easiest way to show to your customers what you’re all about is to choose a color palette that compliments the look and feel of your brand- if you’re bold, go primary. If your brand is calm and serene, think about light, airy colors. Keep that overall look in mind as you choose fonts, graphics, and images in the future. - Improve your Images
If a picture can paint a thousand words, you’d better choose a good one! High-quality images elevate the look and feel of your website.
90% of the information we take in comes from visual images, and the pictures you choose tell your audience a lot about your brand. They can help your audience connect to your message on a deeper, more meaningful level. High-quality images also show that you are professional, detail oriented, and trustworthy. - Rethink Your CTA
If you’re not getting the conversions you want, your CTA might not be doing its job.
Your CTA should include clear, active language that lets your customers know exactly what you want them to do. You need a dynamic, eye-catching CTA that compels them to take action. It should be easy to see, and easy to understand without being aggressive. The best place to post your CTA button is at the bottom of your homepage- it gives prospective clients a chance to get to know you before they make a decision about whether or not you’re the right brand for the job. - Include Your Social Media
This is a no-brainer! Social media is a huge part of any successful marketing strategy, and the absolute best tool for connecting with your audience. If you haven’t included links to your social media profiles, what are you waiting for?!
They shouldn’t be the first thing your users see, but they should definitely be prominently placed at the end of your home page. - Check Yourself
You want your website to be flawless, so you’ve got to do your own analysis. Does your page load in seconds? Are all your links accurate? Is your site easy to navigate? Is it optimized for mobile?
These are things you should audit regularly to ensure your website is up to date and ready to welcome visitors. - Update Your Keywords
Successful SEO keyword strategy requires you to update your keywords on a regular basis for prime visibility.
Review your headings, titles, tags, website copy, and alt text for images, menus, and site maps regularly to ensure that they’re up to date, accurate, and helping you drive more traffic to your website.
If you’d like to discover more tips and tricks for creating an awesome website, check out https://resonetrics.com/services/web-design-development. We can help you design and launch a top-notch website that’s as unique as your brand!
