Why Email Marketing Works
Want to get the most bang for your marketing bucks?
Email is the way to go.
Email marketing not only builds lasting relationships with your customers, but it also brings the highest ROI of any marketing channel. On average, a well-executed marketing campaign returns $40 in revenue for every dollar spent. That blows SEO marketing ($22.24) and Internet display ads ($19.72) out of the water!
But what makes email marketing so effective?
It all comes down to 3 factors. Email marketing campaigns:
- Are easy to implement.
- Increase customer engagement and improve retention.
- Integrate seamlessly with other marketing efforts.
Let’s break it down one-by-one.
Easy to Implement
You don’t need a ton of new tools and tech to launch a successful email campaign. There are countless CRM email marketing platforms on the market and many of them are free. These platforms help you create and launch your campaigns and provide the tools to measure and analyze your marketing efforts.
Improve Engagement and Retention
Relationship marketing is big these days. Companies know that the secret to success is not just obtaining new customers but holding on to your loyal client base as well. A well-constructed, highly personalized email goes a long way towards forging lasting relationships with your customers. It’s an opportunity to show them that you understand who they are and what they want, and that you’re ready to deliver.
Integrates With Other Marketing Efforts
Email marketing can act as the hub of all your marketing channels. It can direct your followers to your social media platforms or website with the click of an icon. You can use emails to promote your upcoming event, webinar, or speaking engagement. You can also use it as a sign-up sheet for your next online course, lead magnet, or special offer by including a link to your opt-in page.
Email campaigns are the easiest and least expensive way to connect with your customers. They give you an opportunity to educate your target audience about your brand, provide valuable information, and deliver captivating content directly to their inbox.
Email marketing can also effectively guide your customer to take action- all you need is a strong CTA that compels them “CLICK HERE” or “BUY NOW” and your email ferries them right to your landing page.
Perhaps the strongest point in email marketing’s favor is its ability to keep your business on your customers’ minds. If your name and logo pop up in their email week after week, they’re going to remember you. And when they’re in the market for your products or services, the brand recognition that you’ve developed with your emails will be the deciding factor that makes the sale.
Learn more about growing your business through email marketing at https://resonetrics.com/services/email-marketing