Building a Better Marketing Campaign for Your Home Services Business

You’ve got an impressive set of skills!

You’ve put your know-how and talents to work creating a thriving home services business, and you should be incredibly proud of yourself. But when you’re working so hard to build your business, you don’t have a lot of time for learning the ins and outs of marketing – and that can leave you feeling lost when you need affordable ways to build your brand.

No worries – you’ve got one of the most effective marketing tools right at your fingertips!

Email marketing is one of the most widely used tools among small business owners, and there’s a reason for that – it works. On average, a well-executed marketing campaign returns $40 in revenue for every dollar spent. And if that’s not enough to convince you, email is also the fastest and most effective way to build trust and loyalty with your audience.

Here’s what you need to know to build an awesome email marketing campaign for your home services business:

  • You don’t need a ton of new tools and tech to launch a successful email campaign. There are countless CRM email marketing platforms on the market and many of them are free. These platforms help you create and launch your campaigns and provide the tools to measure and analyze your marketing efforts.
  • Relationship marketing is big these days. Companies know that the secret to success is not just obtaining new customers but holding on to your loyal client base as well. A well-constructed, highly-personalized email goes a long way towards forging lasting relationships with your customers. It’s an opportunity to show them that as a fellow member of your community, you understand who they are and what they want, and that you’re ready to deliver.
  • Email marketing can act as the hub of all your marketing channels. It can direct your followers to your social media platforms or website with the click of an icon. You can use emails to promote your new services, announce special offers, or share your latest accolades.
  • Email campaigns are the easiest and least expensive way to connect with your customers. They give you an opportunity to educate potential customers about your home services business, provide valuable information, and deliver captivating content directly to their inbox.
  • Email marketing can also effectively guide your customer to take action- all you need is a strong CTA that compels them “CLICK HERE” or “BUY NOW” and your email ferries them right to your landing page.
  • Email boosts your business’s name recognition. When your customers see your name and logo pop up in their email week after week, they’re going to remember you. And when they’re in the market for your services, the brand recognition that you’ve developed with your emails will be the deciding factor that makes the sale.

Want more advice on launching an outstanding email campaign? We’d love to help! Tell us more about your marketing goals at