Social Media Strategy for Home Service Providers

What’s your marketing go-to?

I’m going to take a wild guess and say social media….

That’s not a bad thing – social media marketing has become the gold standard for most small business owners, and it’s easy to see why.

Social media helps you build an online community, expand your brand awareness, attract new leads, and gain the trust and loyalty of your existing customers – if you do it right.

With so many different platforms available, it can be challenging to choose the best distribution channels for your message.

Each platform has unique features that make it stand out from the others, and your ad campaign objectives help determine which one is the best fit for your goals.

Let’s look at some common campaign goals and highlight the social media platform that will help you achieve them.

If You Want to Get Your Name Out There:

Home service providers have a lot of competition, and everyone wants their business to stand out in the crowd! While any platform can help expand your brand awareness, there are a couple that truly excel at this campaign goal.

Facebook and Instagram are known for building relationships between brands and their followers. Over 48% of Instagram users follow brands on Instagram, and they boast a far higher rate of engagement between brands and followers than any other platform.

Twitter is also a go-to for building brand awareness. Over 90% of businesses use Twitter to improve their brand recognition, and branded hashtags make it incredibly easy to track your numbers and watch your influence grow!

If you frequently use video to showcase your skills, share stunning finished projects, or educate your customers with how-to video tutorials, think about creating a channel for your home services business on YouTube or TikTok.

If You Want to Generate New Leads:

That’s basically the whole point of a marketing campaign, right? It’s hard to grow your business if your sales pipeline isn’t filled with potential customers, so many business owners rely on social media to generate leads.

Facebook boosts the highest user numbers, and Instagram isn’t far behind. These platforms are highly focused on engagement and relationship-building, so businesses use them to introduce themselves to prospective customers.

If You Want to Enhance Your Sense of Community:

Your audience is comprised of your neighbors. Your community is important to you. You live there, and work there, and you know how important it is to build strong connections in your own backyard. Loyal, long-term customers are the foundation of a thriving business, and they’re deeply rooted in strong relationships and a deep sense of community. Facebook leads the pack in relationship building, and it should be a cornerstone of your social media strategy.

If You Want to Make More Money:

At the end of the day, your main marketing goal is to make money, so you want to advertise on platforms that bring the highest conversion rates. It makes sense that the largest, most-used social media platforms would be the best picks for boosting your conversions.

Facebook, Instagram, and YouTube are the largest social media platforms with the highest number of users, so there’s a great chance your audience is already active on all of them. Spend your advertising dollars on the platform that is most popular with your audience and also brings the highest rate of engagement.

Social media marketing changes frequently, and new platforms emerge regularly. If you’d like some help choosing the best platforms for your marketing objectives, we’re here for you!