2023 has arrived, and home service providers are wondering what the new year has in store for them…
Will the supply chain issues that have plagued them since the pandemic began continue to cause headaches across the home service industry?
Will the looming threats of recession impact customer volume?
And will they be able to find enough skilled trades people to complete jobs on time??
There’s good news and bad news, so buckle up and see what 2023 is bringing to the home service industry:
- Higher Customer VolumeThe home service industry has grown over 50% since the pandemic hit, and those numbers aren’t slowing down anytime soon! This is great news for your business, but it’s important to make sure you’re prepared to handle a higher volume of interested customers.
Do you have a customer service team that can handle those calls? Are your marketing materials and your Google My Business listing accurate and up to date? The vast majority of potential customers will be searching online for home service providers, and you’ll want to make sure your business is at the top of the search results. If you haven’t added SEO best practices to your marketing strategies, 2023 is the time to start!
- Marketing Costs are IncreasingIf you’ve been relying on pay per click (PPC) ads for most of your marketing, get ready to spend a little more.
If you’re not an advertising expert, this might be the year to consult with a professional online marketing team to ensure you’re getting the best ROI for every ad. An experienced marketing team can focus on keeping expenses low while still bringing great results so you can make the most of your marketing budget.
- The Supply Chain Still SucksWe’re sorry to report that the supply chain is still going to cause big problems in 2023.
It’s a global issue of too much demand and not enough supplies combined with delayed transportation and delivery, and it all adds up to a big mess!
Unfortunately, there’s not much you can do to solve the supply chain crisis or the increase in prices for materials. What you CAN do to stay competitive is look for creative ways to reduce your costs and pass the savings on to customers without sacrificing quality.
- Skilled Labor is DecliningSkilled tradespeople are aging out of the profession and there aren’t nearly enough younger men and women entering the field to replace them.
The home service industry has seen a serious decline in skilled labor over the last four years, and unfortunately, there’s not much you can do about it. If it’s within your budget to offer hiring bonuses to attract skilled workers, do it. If you’re still facing labor shortages, be honest with your customers and don’t make project completion promises you can’t keep.
- Awesome Reviews are Your Best AssetHome service providers have always relied on word of mouth to boost their business, and that’s not going to change. The best way to attract promising new leads is with great customer reviews on platforms like Google, Yelp, and Nextdoor.
Offer happy customers incentives like discounts on future services or premium product bundles to leave a great review that gets more eyes on your business.
2023 can bring great things as long as you’re prepared for the challenges! If you’re ready to take on 2023 and make it the best year yet, we’d love to help! Visit https://resonetrics.com/problems-we-solveto learn how Resonetrics can help you do more with your home service business.
