If we’ve learned anything over the past few years, it’s that the world changes QUICKLY!!
It’s important for your brand to keep up with current trends, and digital marketing makes it possible to update your messaging whenever the world (or just the home service industry!) shifts.
Changes to your marketing message or visuals aren’t always spurred on by earth-shaking events. Sometimes you might find that your original marketing strategy isn’t working as well as you’d hoped. Or, you might stumble on a new strategy that really resonates with your customers – and you’ll ALWAYS want to implement that as quickly as possible!
Here are 5 situations where you might need to pivot your marketing strategies:
- You Picked the Wrong PlatformWith so many social media marketing channels available, picking the right one can be a bit of a gamble. Even if you’ve done your research to choose the platforms that appeal to your customer base, there’s no guarantee you’ll get it right EVERY time.
If you find that potential customers aren’t flocking to your page profile, it’s no big deal. It’s easy to make the switch to a higher-performing platform that meets your marketing needs.
- Your Ads Aren’t WorkingNobody wants to spend time and money on an ad campaign that’s going nowhere. Luckily, when you rely on digital marketing, you’ll have an analytics dashboard that tells you EXACTLY how your ads are performing.
No more waiting around hoping you’ll get the results you want. If you see your ad isn’t making a major impact, you can pivot quickly to a more successful strategy.
- Your Content Isn’t ConnectingContent marketing is all about building connections and nurturing relationships. When you’ve hit the right message and tone, you’ll know it by a steady stream of likes, comments, and shares.
But if you find that your engagement rate is lagging, you’ll have countless options for creating new content (like videos, tutorials, or product demos) that gets your clients’ attention.
- You’re Relying on Tired MaterialThe temptation to stick with tried-and-true marketing formats is understandable, but what worked in the past may not be as successful in the future.
You might have started your business by placing ads in the Penny Saver, but that strategy isn’t going to take you far in today’s digital world! Digital marketing tactics allow your message to evolve with the times and trends so it’s always fresh.
- Your Business Needs More AttentionLet’s be honest – if you’re in the home service industry, you have a LOT of competition. You’re going to need savvy marketing tactics to make your business stand out from the crowd, and these days, the entrepreneur who masters digital marketing wins.
Prospective customers start with search engines when they’re looking for home services, and if your name isn’t the first one they see, you’re going to lose business opportunities.
Digital marketing increases your visibility and puts you right in front of potential customers at the exact moment they’re ready to buy.
Finding the right digital marketing strategy for your business can be overwhelming. That’s why we’re here to help! Check out https://resonetrics.com/services/social-media-marketing to learn more about Resonetric’s digital marketing services.
