You have a great website that welcomes customers, shows off your skills, and provides valuable answers to all their questions.
Now you just have to figure out how to get customers to visit your site…
Many small business owners struggle to boost website traffic, so we’ve put together 10 simple ways to drive more leads to your website!
- Optimize EVERYTHINGThe more content you optimize for SEO, the higher your business will rank in the search results. Focus on choosing the leading local keywords for your business, and include them in your website content, page titles, blog posts, videos, and more.
- Keep it FreshOut with the old, in with the new! Removing old, dated content and adding fresh new content as often as possible keeps the Google algorithm happy, and that means higher search rankings and more page views for your business.
- Keep Up with The CompetitionScope out your competition and determine their best sources for web traffic. If they’re Google’s top pick for service providers in your area, it’s time to up your SEO. If they’re prominently featured in your social media newsfeed, you might want to increase your Facebook ad spend. The key is to see what they’re doing, then do it better!
- Create New Content ChannelsFrequent social media posts might not be enough to keep you on your customer’s minds. Test out new content options to see what drives followers to your website. You could create a podcast with home improvement tips and advice, start a weekly blog, or introduce a series of video tutorials. The more content you have, the more opportunities you create for new customers to find you in the search results.
- Don’t Forget LinkedInNot only can LinkedIn provide new leads, it’s also a great way to build your professional network. Those connections can lead to lucrative collaborative opportunities in the future like guest blogging, affiliate marketing, or joint marketing promotions that benefit everyone!
- Offer Great AdviceThere are countless online forums looking for smart people with excellent tips and advice! Put your vast knowledge to work and answer home improvement questions on Reddit, Quora, or Yahoo Answers. It’s not a place to promote your business (at least, not right away) but it is a great way to build trust and establish your reputation as an authority in your field.
- Use Email Marketing =Email marketing drives traffic directly to your website. Plus, your email list functions as a valuable customer directory that helps you nurture existing customer relationships and retarget them for future purchases!
- Create Shareable ContentGet those blogs, videos, and articles out into the world by encouraging followers to like and share. You’ll improve your brand awareness and attract new leads if you consistently provide valuable content, so make sure it’s relevant, compelling, and entertaining.
- Try Affiliate or Influencer MarketingTo get your brand in front of a wider audience, try teaming up with a complementary home service provider or a prominent local business willing to promote your services. For a small referral fee for each new customer, you can reach countless new leads! And if you’re willing to promote an affiliate’s business on your website, you can get valuable exposure without spending a dime.
- Know Your NumbersUse your analytics to determine your top sources for website traffic. Dive deeper by breaking it down by sources that provide the most traffic, the most conversions, and the most engagement. This lets you know the best channels to focus your marketing efforts to meet your goals.
Resonetrics specializes in attracting the customers you want to work with and delivering them directly to your (virtual) door! Visit www.resonetrics.com to learn more!
