As a small business owner, you probably don’t have a huge marketing budget. Luckily, there are countless advertising opportunities for businesses who want to make a big impact without spending a ton.
Google Ads are a favorite among home service providers because they’re easy to create, inexpensive, and highly effective!
If you haven’t added Google Ads to your marketing strategy, here are 3 great reasons to consider it:
- You decide how much you want to spendYou probably know how Google Ads work – you place bids on keywords and search terms and set the max you’re willing to pay per click. If you win, you secure a top SERP spot for your ad. That top spot ensures that your ad will be the first thing customers see when they search your keywords. But that’s not all – they’ll also see your Google My Business (GMB) listing, and any organic search results! That’s multiple views in a single search, and you only pay for one of them.
- You don’t have to be a marketing expertGoogle introduced Smart Campaigns in 2019 to handle targeting and optimization for less experienced advertisers. Now, they’re making it even easier to build an ad campaign with their Performance Max option.
Performance Max allows you to advertise on all Google-owned channels, and it basically builds your campaign for you. You provide information on your campaign goals and objectives, your budget and bidding parameters, your ad copy, and your location, language, and ad scheduling, and Google does the rest!
- You can choose the perfect ad format for your businessGoogle is offering a host of new ad formats, and many of them are fantastic tools for local businesses. You can pick from options like Auto Suggest Ads to feature your home service business in auto suggest results near users’ location. Or you could use Navigational Ads to have your business shown on a user’s navigation route regardless of their search destination.
You could also try Similar Places Ads to share your business with users who are searching for similar locations nearby. And don’t forget about Discovery Ads – they’re displayed in places like smartphone discovery feeds, Gmail, and YouTube to help new audiences discover your brand.
Advertising doesn’t need to be overwhelming! Let’s take a look at your goals and build a customized ad campaign that takes your home services business further!
