Your website is kind of like your digital home. That’s where you introduce yourself to potential customers and invite them in to learn more about your business, and you want it to be just as welcoming as your actual home!
Your landing page is your first chance to make a lasting impression, so it’s imperative to create a stylish, engaging, user-friendly experience right from the start. Your website will reflect the look and feel of your business, and there are countless options for customization, but great websites all have 3 things in common:
- Intuitive Navigation
You won’t impress clients with an outdated home page or a hodgepodge of hard-to-find information. Your website should be clearly and logically organized with easy to identify pages and topics.
Visitors should be able to find the information they’re looking for in just a few clicks, and they should be able to navigate different areas of your sight easily from any page. - Speed
If your website doesn’t load in seconds on any device, you run the risk of losing customers. A lightning fast, responsive website is an essential part of customer satisfaction, which means optimizing images and content for mobile use, ensuring that your website performs consistently across different web browsers, and leveraging browser caching to reduce load times. - Quality Content
This is your opportunity to educate your clients about your business, and you want to wow them! That means high-quality images, well-designed project galleries, and visually appealing text layouts.
And don’t forget clearly defined calls to action! You need to tell your customers EXACTLY what you want them to do, whether it’s booking a call, scheduling a consultation, or requesting an estimate. Make your CTAs stand out with buttons that link to landing pages in eye-catching colors and place them throughout your website to easily direct customers through the buying journey.
A standout website can put you in the lead in the race for new customers! If you’re ready to step up your web design, the tech gurus at Resonetrics can show you how! Visit www.resonetrics.com to learn more.
