You built a top-of-the-line website when you started your business – but when was the last time you REALLY looked at it??
When you’re busy running your home service business, you’re probably not thinking about the behind-the-scenes players like your website, but that could be negatively affecting your business.
Your website is often the first thing potential customers see, and if they’re not greeted with an attractive, easy to navigate website, they might look elsewhere for their home improvement projects…
Experts recommend major website updates every 3-5 years, but you should be doing some basic housekeeping on your home page at least once a year. Here are 5 simple ways to upgrade your website:
- Do an InspectionBroken links, inaccurate information, and out of date plugins can slow down your site and negatively impact your SEO ranking. Do a quality control review to ensure your links, user information, and plugins are up to date and in perfect working order.
- Spruce Up Your SiteIf you haven’t updated the look of your website in a while it’s probably time for a glow up! Refreshing your format, upgrading your style, and creating a recognizable, cohesive look for your brand can be the key to attracting your target audience and turning them into loyal customers.
- Upgrade Your KeywordsKeywords are the foundation of smart SEO strategy, but you can’t just set them and forget them! Keywords need to be reviewed frequently to ensure they’re meeting the latest demands of the search engine algorithm. Use a tool like Google Keyword Planner to see if your keywords are still effectively reaching your target audience or if it’s time for an upgrade.
- Build Up Your ContentNothing attracts a new audience like fresh, valuable content! There are lots of ways to add engaging content to an established website. Start a blog (or update your existing one regularly), add video tours of current or completed projects, or add some stunning new images to your project galleries.
- Run the NumbersYour analytics are the key to your success map. Tracking your data lets you know which pages are top performers, and which areas are lagging behind. You’ll discover what types of content bring your target audience running, and what’s getting overlooked. This will help you hone your content strategy for maximum impact and engagement.
No time for even the simplest upgrades? Don’t worry – Resonetrics has got you covered! Visit https://resonetrics.com/services/web-design-development to see how we can upgrade your website and make your marketing efforts more effective!
