The dog days of summer are FINALLY behind us, and the cool breezes and colorful leaves mean that it’s time to kick your seasonal marketing efforts into high gear!
Fall is a fantastic time for home service providers to think about offering seasonal promotions and packages. Customers are thinking about the holidays and the harsh winter months ahead, so get a jump on your competition by launching your seasonal marketing campaigns early.
Here are some great ideas for fall services and products to get you started:
- Seasonal Maintenance Packages
Fall maintenance packages could include gutter cleaning, chimney sweeping or fireplace inspections, HVAC checkups, weatherproofing windows and doors, or roof inspections to ensure your customers roofs are ready for the winter months ahead.
- Fall Décor and Content
Fall décor has truly taken off, and designers and landscapers should take advantage of the trend by offering fall and holiday design packages. If that’s not your area of expertise, you can still incorporate fall themes by adding warm, cozy colors and autumn elements into your marketing materials, social media posts, and website, or offering fall-themed discounts and promotions. And don’t forget to add fall flair to your newsletters and blogs by including autumnal tips, tutorials, or DIY projects.
- Outdoor Lighting and Landscaping
Days are getting shorter and outdoor illumination can promote outdoor safety and create an inviting glow! Landscapers can help homeowners enjoy their time outdoors even more by offering fall packages that include cleaning up, fall plantings, and prepping yards for the winter months ahead.
- Energy Efficient Upgrades
Nobody wants a cold, drafty house in a harsh New England winter! Keep your customers cozy and snug by offering packages that include weather stripping, insulation upgrades, or new windows. And don’t forget to remind customers how much they’ll save on heating bills by making their homes more energy efficient.
- Holiday Preparations
Your customers want their home to shine when they’re welcoming friends and family for the holidays! Help them get their homes holiday ready by offering discounts on cleaning services, holiday light or decoration installations, and outdoor entertainment must-haves like firepits or outdoor heaters.
The marketing experts at Resonetrics can show you how to incorporate seasonal cheer into your next ad campaign! Learn more at www.resonetrics.com.
