You’re no stranger to social media, but building a strong business profile requires some know-how, especially if you’re in the home services business.
Your company provides a very specific skillset, and in this ultra-competitive market, you’ve got to pull out all the stops to stand out from your competition!
There are many platforms like Houzz, Angi, and Thumbtack designed specifically to connect homeowners to qualified home service providers, and creating a captivating profile is the first step to attracting a slew of new customers.
Here’s what you need to know to build a better profile for your business:
- Start with the basicsPotential customers need to know who you are and what you do, and this step is similar across all platforms.
As you’re setting up your bio, consider it from the point of view of the customer who has never heard of your business. Include your specialties and focus on what makes your company stand out from the rest.
Provide trust-building stats like the number of customers served, or your years in business. And don’t forget to include certifications, awards, and accolades that highlight your experience and authority.
- Make it look goodThis is one of those cases where potential customers will be judging a book by its cover! When new leads discover your business, they want to see real life examples of what you can do. That’s why you need to fill your profile with high-quality, eye-catching photos of your best projects.
Choose photos that highlight your premiere products or demonstrate your attention to the finest details.
You’ve got a lot of competition on the platforms, and your photos will likely be the tipping point that sends customers your way. That’s why it’s so important to choose compelling shots that make your work shine. (It probably goes without saying, but stock images should NEVER be a part of your portfolio – customers will pass you over if you don’t have real proof of your skill.)
- Show off your special featuresAre you a master of sustainable design? Do you strive to use eco-friendly products in your projects? Add it to your profile!
Veteran-owned business? Woman-owned? Add it.
Anything that makes your business stand out should be featured prominently in your profile. Some platforms like Angi offer specific business highlights that you can add to your profile via your dashboard. So, go ahead, let your customers know that you’re LGBTQ+ friendly, or that you offer emergency service calls – that might be just what they’re looking for!
- Provide inspirationMillions of people visit home service sites every year, but that doesn’t mean they’re all ready to start a new project. Many are just searching for inspiration for the future, but if you can provide design ideas that they love, they’ll remember you when they’re ready to get started!
Sites like Houzz offer space to build idea books or inspiration pages. Use previous projects to inspire new ones and think outside the box. If you’re a landscaper, you could create a garden party idea book that features your favorite designs and products. If you’re a furniture builder, create an inspiration room based around your top-selling pieces.
- Be helpfulYou’re going to get some potential leads that aren’t a great fit for your business. But if you know a colleague that can help, refer them!
When you’re generous with your help, colleagues and customers will take note. It builds trust and establishes you as an authority in your field. Plus, when you give referrals to your colleagues, they’re likely to return the favor and everybody wins!
If you need to spruce up your business profiles, we can help! Visit https://resonetrics.com/products/services to learn more!
