The holidays naturally inspire warm feelings and the desire to connect with friends and family. Keep the good cheer flowing throughout the season with holiday-themed content marketing.
Adding some festive flair to your content can help you forge a deeper bond with your existing customers, and welcome new prospects during the most wonderful time of the year.
Here are some simple ways to add some cheer to your holiday content:
- Share your gratitudeThis is the time of year to give thanks, so let customers know how grateful you are for their loyalty. Send holiday cards or even an email to wish your customers happy holidays and thank them for their patronage.
- Focus on the FestiveLet the season take center stage in your social media posts. You don’t have to base EVERY post around the holidays, but it’s great to share warm memories of holidays past, pictures of your celebrations, or favorite family recipes passed down through generations.
- Deck the HallsAdding seasonal decorations around the office is fun for your staff AND your customers! Cheerful lights combat the winter chill, and everybody loves a tree or garland adorned with shiny baubles. You could even challenge your team to a holiday door decorating contest and let your customers vote on social media to choose a winner.
- Create a Holiday Gift GuidePromote your top products and services with a gift guide that appeals to different segments of your audience. Up the holiday sales incentives by including coupon codes or exclusive discounts.
- Make it PersonalWrite a heartfelt holiday newsletter that talks about the blessings that the year has brought and all the things you’re looking forward to in the new year. Don’t forget to add some personal details about the special ways you celebrate the holidays with your nearest and dearest!
- Reach Out to Your Biggest FansThe holidays are a great time to reward your most loyal customers with special gifts, discounts, or exclusive offers. Thank them for being a valued customer and let them know how much you’re looking forward to working with them again in the coming year.
Want more ideas for sharing the joys of the season? The Resonetrics content marketing specialists can help! Visit https://resonetrics.com/services/email-marketing to learn more.
