Social media videos have proven themselves time and time again as the MOST effective format for social media marketing.
Videos help showcase products, drive brand awareness and sales, and increase customer engagement, and the holidays are the perfect time to add video content to your marketing strategy. The holiday season is all about sharing joy and togetherness, and video is a fantastic option for building your brand community and strengthening your connection with your customers.
Here are 6 creative video ideas to try during the holidays:
- Product ShowcaseHighlight a top product or service with a sizzle reel that showcases the best features. You can include product demonstrations or how-to clips as well. Video helps customers get a real feel for your brand, and that makes them far more likely to buy.
- Heartfelt ThanksThere is no better way to humanize your brand than with a personal, heartfelt video message. You can use video to thank customers for their loyalty, wish them happy holidays, and even remind them of upcoming sales or events.
- Hype Your SalesIf you’re offering great deals for Black Friday, Small Business Saturday, or Cyber Week, video can be a great way to promote them. Highlight your best-sellers and let customers know about all the awesome discounts and savings you have in store for them.
- Behind the Scenes FunTrimming the tree? Having a snowball fight? Wrapping a big pile of presents? Grab your phone and share the holiday fun with your customers!
- Event InviteIf you’ve got a holiday event in the works, you can use video to invite your community to share in the fun. Invite customers to attend your tree lighting, holiday market, or holiday party with a short video that shares all the important details.
- End of the Year RecapReflect on all the great things your business did this year. Let your customers know how much they contributed to your success and preview all the great things to come in the new year. If you’re planning to debut new products or services in 2023, this is a GREAT time to premiere them!
Holiday marketing videos are fun, easy, and inexpensive to produce, and they bring great ROI!!
If you want great advice of developing your holiday marketing campaign, we’d love to help! Check out https://resonetrics.com/services/social-media-marketing to learn more about Resonetrics’ social media marketing packages.
