When you’re building up buzz around your business, some marketing platforms are a no-brainer. EVERY business should start with the big 3 – Facebook, LinkedIn, and Instagram.
However, home service providers are lucky enough to have platforms designed just for them! Many of the new sites function as a social media platform and online directory rolled into one. These platforms give you the opportunity to expand your brand awareness and generate lots of promising new leads all in one place.
There are lots of options out there, but if you don’t have time to research them all (who does??), here are some top choices to get you started:
- HouzzHouzz is HUGE. It gets over 300 million page views every month and boasts over 35 million users. Even better, 90% of those users are homeowners, and most of them are planning to take on projects or remodels within the next two years. That’s a target audience that’s primed for action!
- AngiAngie’s List and HomeAdvisor combined forces to create one massive platform to connect customers and service providers. It’s perfect for getting the word out about your business and all the great services you offer. If you’re willing to pay, you can become “Angi Certified” and get semi-exclusive leads delivered directly from the platform. However, choosing that option will require a call to get a custom quote.
- ThumbtackThumbtack is awesome at connecting you with customers who are specifically looking for the services you provide based on budget, keyword criteria, location, and ratings. There’s no monthly fee to have a Thumbtack profile, but you will pay for leads that contact you directly through the site.
- NextdoorYou can hear all your neighbors’ complaints and advertise your business in the same place!! I’m kidding- it’s true that neighbors use Nextdoor to gripe, but they also use it to find local service providers. This is the perfect place to advertise your business within your community.
- YelpIf you’ve got awesome reviews, Yelp is the place for you. Over 90% of consumers rely on online reviews when searching for service providers, and a long list of 5-star reviews on Yelp puts you miles ahead of your competition.
Want help picking the right platform? We’re here for you!! Give us a shout at https://resonetrics.com/contact and tell us that you’re ready to launch your social media marketing strategy.
