Struggling to make your marketing message stand out from the crowd?
You’re not alone!
The home service provider marketplace is highly competitive, and when you’re offering similar products and services, it can be hard to make your brand stand out. That’s why we’ve compiled 7 easy strategies to make your message loud and clear!
- Clearly Define Your TargetYou need to know your audience inside and out to create a tailored marketing message that always hits the mark. Understand their needs, preferences, pain points, specific interests, and motivations.
- Highlight the BenefitsIt’s easy to show off the features of your latest product or service, but that’s not what drives sales. If you REALLY want to get your audience’s attention, show off the benefits of your brand. If you can clearly convey how your business solves your customers’ problems and improves their lives, you’ll be the one they remember.
- Clear CommunicationYour marketing message should be clear and concise- no insider jargon or unfamiliar terms. And make sure you clearly state the next step you want your customers to take with a strong call to action (CTA).
- Tell Your StoryThe things that make your company unique also make you memorable! If you’ve got a great origin story, mission, or brand journey, share it! Creating a narrative can humanize your brand and make you stand out from your competition.
- Be Consistent
Develop a style and voice for your brand and keep it consistent across all platforms. This includes your logo, color palette, graphics and visuals, and copy. - Welcome Feedback
A/B testing is a great way to boost your marketing success, but the REAL key to standing out is listening to your customers! Ask for their feedback and stay open to change. Your market and your customer expectations will shift over time and your marketing message needs to evolve alongside them. - Be AuthenticAt the end of the day, the best way to stand out is to be yourself! Let your customers know who you are and what you stand for. Authenticity builds trust, and trust builds loyalty.
Want more advice on making your marketing message stand out? We’d love to help! The marketing experts at Resonetrics specialize in boosting your brand’s impact. Check out www.resonetrics.com to learn more!
