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CTA

The 3 Best Paid Ad Options for Home Service Businesses

Ad Management, Ad Strategy, Digital Marketing, Online Marketing

Growing your home service business means that you’ve got to get your name out there, but what’s the best way to get your name in front of potential customers without spending a fortune??
The phrase “paid ads” often strikes fear in the hearts of small business owners who don’t have a huge advertising budget, but that fear is often unfounded. Sure, the sky is the limit when it comes to buying ad space, but that doesn’t mean you have to sell your firstborn to effectively promote your business!
Paid ads can be a lot more affordable than you think (if you know what you’re doing!) Here are 3 great ways to promote your home services business without spending a lot of money:

Pay Per Click (PPC) ads
These paid ads show up in the search results when consumers search your chosen keywords. This is a low-cost strategy because you only pay when customers click on your ad. It’s also really effective – the average ROI on PPC ads is $2 for every dollar spent.
That’s not bad, but you can lower your costs even more by making smart decisions about your keywords and your target audience.
Choose keywords with high commercial intent, meaning that customers who search these keywords intend to make a purchase. For example, instead of choosing vague keywords like “landscaping” or “hardscaping,” choose “custom firepits” to reach customers that want exactly what you’re selling.
Focus your targeting parameters on customers who are likely to make a purchase to make the most of your marketing budget. You can set your parameters for specific areas or incomes. You could choose to show your ad specifically to homeowners, or people in an age bracket that usually has more disposable income.
Google “grades” your keywords on a score from 1-10. The more relevant your ad is, the higher your score will be. And if you have a high quality score, Google will reward you with a lower price per click. Focus on creating high-quality, highly relevant ads to stretch your marketing budget even further!

Social Media Ads
Every social media platform offers advertising opportunities – it’s simply a matter of choosing the right one for your target audience.
Now, you might be thinking, “Does anyone even look at those ads? I scroll right past them!” And, yeah, you’re right, most people do scroll right on by. But here’s the thing- they still see your name and logo. And the more often they see your business, the more likely they are to remember it, and that brand recognition will serve you well when prospective customers are ready to buy!

Local Media ads
People say that print is dying, but that’s not really the case. While the local newspaper isn’t as ubiquitous as it once was, it’s still around – and most of them have a solid readership. And remember, every person that sees your newspaper ad lives in your community – and that makes them an ideal prospective customer!
Many communities also produce local magazines that offer great opportunities to get your name out there with a print ad.
Television ads are more expensive than print ads, but they can get your business in front of a wider audience than print ads alone. Research your options for local media ads and find the one that best fits your budget and purpose.
Choosing the right ad format for your business doesn’t have to be hard! We can help you update and implement your marketing strategy for maximum impact while saving you time and money! Visit https://resonetrics.com/contact to learn more.

5 Ways to Advertise Your Home Service Business for FREE!!!

Email Marketing, Online Marketing, Social Media Marketing

Remember the halcyon days of organic reach via social media?? All you had to do was set up your profile, post regularly, and watch your brand recognition spread far and wide.

Alas, the algorithm killed organic reach, and a lot of growing home service businesses don’t have a ton to spend on paid advertising.

So, where’s the happy medium?

Bad news first – you’re probably going to have to spend some money on paid advertising. It’s nearly impossible to get ahead without some effective online marketing.

But there is a silver lining! There are LOTS of things you can do to increase your visibility and expand your brand that won’t cost you a dime. Here are 5 marketing opportunities to consider in addition to your paid ad campaigns:

Email Marketing
Admittedly, emails don’t get opened as often as they used to (just look at the number of unread emails in your inbox), but they still have an open rate of about 22%, and that’s not bad for such a low-cost option.
I know, I said FREE, but here’s the thing, you can launch an email marketing campaign for nothing more than the cost of your CRM software- and you can get some CRM programs for free. Plus, email marketing allows you to segment your audience into groups for highly-targeted messages. You can even tailor your message to fit customers in every stage in the buying journey!

Reviews and referrals
A happy customer is the best marketing tool your business can get. You do great work, and you always strive to go beyond your customers’ expectations. When they tell you that they’re thrilled with your work, ask them to leave you a review or rating on Yelp, NextDoor, social media, or national home service registries like Angi.com.
The more great reviews you have, the faster your business will grow- and you won’t have to spend a penny (though a discount for future services is a nice way to thank customers for a great review!)

User Generated Content (UGC)
Prospective customers are far more likely to pick you over your competition if your services are praised by real customers. If you have clients who are active on social media, ask if they’d be willing to do a short video tour of their newly-landscaped back yard, or share a short clip of their family playing in that beautiful new pool.
UGC is truly the gold standard for marketing, and video is already taking over social media. If you can combine the two, you’ve hit the free advertising jackpot!

Press Release
Yes, it’s old-school, but that doesn’t mean it’s not effective!
Your business is a part of your community, and there’s no shame in tooting your own horn when you’ve done something great to benefit your hometown.
The next time your business volunteers your services, helps out a neighbor in need, or plans a fun event, send a press release to your local or regional media. It’s free press, and it boosts your already stellar reputation.

Public Speaking
This might not be for everyone – if the thought of speaking in public makes you want to throw up, you can skip this one. But if you don’t mind speaking in front of an audience, local professional groups are an awesome way to increase your exposure.
Look for local clubs and professional organizations that feature speakers and get ready to sing your company’s praises.
Want more great ideas for building your brand awareness without breaking the bank?

Visit https://resonetrics.com/products/services to learn how Resonetrics can help.

Can AI Take On Your Advertising?

AI, Artificial Intelligence, Digital Marketing

Artificial intelligence (AI) is all around us. You probably use it every day without even thinking about it.

That predictive text on your phone and computer? AI.

Siri and Alexa? AI.

That helpful customer service rep that helped with your last online purchase? Probably a chatbot.

AI, in one form another, has become integral to most businesses. Your CRM software relies on it, as do the apps you may use for social media scheduling, invoicing, or a host of other tasks.

Lately, AI is playing a bigger role in the world of advertising, and I don’t just mean scheduling or cross posting ads to multiple platforms. Some companies are letting AI handle the entire ad creation process – including the copywriting!

So, could AI be the solution for your marketing needs? Let’s look at the pros and cons:

Pros

AI is a data wizard
We know so much about our customers these days. We have a mountain of demographic info, behavior patterns, buying preferences and more. How can a human sort through all that data and make sense of it?
You can’t – but AI can.

AI can help you optimize your ad performance
Every social media platform relies on AI to manage ads, and that works to your benefit. In many cases, AI can manage your ad performance, optimize your ad spend, and automatically choose the best practices to reach your target audience and your marketing goals.
It can boost your conversion rate
Lots of businesses are adding chatbots to their websites to help customers navigate the buying process. These bots can answer simple questions, compare products, and help customers complete their purchase. A seamless buying process leads to more conversions.

AI can handle the ad creation process
Not only can AI suggest the best type of ad to run based on what you’re promoting, some marketing tools give you the option of allowing AI to write your entire ad for you.

AI saves you time and money
The more tasks you can automate, the more time you have to focus on the high-yield areas of your business. And the more tasks you can delegate to AI, the less you’ll have to depend on humans to get things done. Smaller team = big savings.
This sounds great, right? AI can do a lot for your business, but before you allow the machines to take over, we need to look at the cons…

Cons

People don’t like talking to machines
How many times have you yelled “REPRESENTATIVE!!” at an automated customer service bot? Machines can be incredibly helpful, but the human touch still matters – especially in an industry where relationships are so important.
As a home service provider, a big part of your business is building lasting relationships with your customers. A bot can’t do that. In fact, relying too heavily on AI for customer service could actually damage your business.

Sometimes AI makes mistakes
AI runs on algorithms, and they’re usually very accurate and get even more accurate as they learn. But that doesn’t make them foolproof. If your AI does misinterpret your data, will you even realize it?
Plus, AI can only do what it’s programmed to do. If a problem arises, it can’t make changes on the fly. AI can do so many things, but a discerning human eye is still important!

AI can’t do things quite like a human (yet)
So, remember how I said that bots are capable of writing your ad copy? Well, just because they can, doesn’t mean they should. AI writing is usually technically accurate, but it lacks the personality and panache of something written by a real person.
If writing isn’t your thing, you might be tempted to turn it over to a bot – but for now, you’d be better off working with a great (human!) copywriter.

AI is too expensive and requires too much maintenance for many small businesses
You’re already incorporating lots of AI into your business, but it’s probably not practical to turn EVERYTHING over to the machines. The expense alone doesn’t make sense for most small to medium businesses. And keeping your AI functioning properly requires a level of technical skill that few home service providers possess, so you’re probably going to have to hold on to your humans a bit longer!

AI is making incredible strides, and it is poised to become one of the most important elements of your business in the coming years. But as far as advertising is concerned- it’s not all the way there yet.

Luckily, you’ve got Resonetrics on your side to create, manage, and implement every stage of the marketing process! Visit https://resonetrics.com/products/services to learn more.

5 Simple SEO Strategies to Get Your Home Services Business SEEN!

Online Marketing, SEO, SEO Expert, Website Management

As a home services provider, you’re in an enviable position – you’re surrounded by potential customers everywhere you go!

Your customers are your neighbors and friends, your bank teller, and even the person ahead of you in the supermarket checkout line – but how do you get the word out about your business??

Local SEO has made it easier than ever to boost your visibility without resorting to gimmicks (inflatable wavy-arm guy, I’m looking at you) or ineffective marketing tactics.

You’ve probably already gotten the ball rolling by creating a Google My Business (GMB) listing for your business, but good SEO takes more than a “set it and forget it” approach!

Here are 5 simple SEO strategies to get your business SEEN!

Go Beyond Google
Setting up a GMB listing should be your first step, but don’t stop there! Featuring your business in several online directories is a smart way to expand your brand recognition and boost your SEO. List your business in local and national directories like Yelp and Angi.
The NextDoor app is also an incredibly useful SEO tool. Not only does it help local consumers find your business, it provides a place for satisfied customers to recommend your services to their neighbors. It’s easy to claim your free business page, and you can even add links to your website or online store.
And don’t forget the Houzz app! Clients flock to their site to get project ideas and recommendations for local contractors and design pros, and you DEFINITELY want to be on their list of featured experts.

Stay Active!
The more content you produce, the better chance you have at boosting your SEO. That’s especially important for local SEO. When you create content like blogs or social media posts around local news and events, you can include local keywords, thereby improving your ranking.

Choose Better Keywords
Target local key words. Don’t just include your industry, include your location. Why settle for “landscaper, Atlanta,” when you can be “Arborist and Landscape Designer, Alpharetta”? Optimize your site with your local keywords by including them in your headings, title tags, descriptions, body, and footer.

Keep Your Information Current
The most important part of your GMB listing is your NAP information. That’s the name and place info that tells your customers where to reach you. If you change your phone number, or move to a new location, make sure that ALL of your online listings are updated with your new address and phone number. Incorrect contact information can cause your GMB to be red-flagged and dropped from local search results.

Keep Those Rave Reviews Coming!
Nothing sways a potential customer more than reviews – good or bad. Thank customers for positive reviews to show that you value and appreciate them. If an occasional negative review slips into the mix, address it immediately. Not only does it show that you care about meeting your customers’ expectations and providing satisfaction, resolving negative reviews is a point in your favor for Google, and the all-powerful algorithm.

Local SEO can be a game changer for your home services business. We can help you stay on top of the latest SEO strategies and do more with your marketing! Learn more at https://resonetrics.com/services/seo.

Your Guide to Picking the Right Social Media Platform

Online Marketing, Social Media, Social Media Marketing

When you’re looking to build a connection with potential and existing customers, where do you turn?

If you’re like most home service providers, you depend on social media to help create and nurture lasting relationships with your clients, but you might wonder, do you need to be active on EVERY platform??

Short answer – no.

Here’s the thing, each of the major platforms has its strengths. Facebook is great for building a loyal customer following.

LinkedIn is the best place to expand your professional network. Instagram helps you tell your brand’s story and reach new audiences.

The best platform for your business is the one that helps you reach your marketing goals – so here are some perks of each platform to help you decide:

Facebook has the largest user numbers, and it’s a no-brainer for brands who want to stay connected with their current customers. Most of your customers are already on Facebook, so if you only have time for 1 or 2 platforms, start with Facebook.
Instagram is a top pick for businesses with a visual story to tell. If you’re a designer or builder, you’ll want an Instagram profile to show off your spectacular work. It’s also a perfect platform to tell your brand’s story and build awareness.
Twitter is a workhorse that helps you expand your reach and improve your customer service. You can connect with customers in real time to answer questions, offer advice and solve problems.
LinkedIn helps you expand your professional network. You can connect with colleagues and mentors as well as find lots of potential new customers. LinkedIn is an outstanding platform for establishing your reputation as an expert in your industry.
YouTube is an awesome opportunity to share tips, advice, and how-to tips with your customers. An active YouTube presence can broaden your reach and raise your brand awareness.
TikTok is a fun choice for creative small business owners. You can create short, entertaining videos to show off your skills, your process, and your finished projects!
Remember, it’s not necessary to be active on EVERY platform – it’s far more important to choose the RIGHT platform.

If you need help choosing the best channels for your business, we can help! Visit https://resonetrics.com/services/social-media-marketing to learn more about our social media marketing services.

3 Great Reasons to Get Google Ads

Digital Marketing, Google Ads, Online Marketing

As a small business owner, you probably don’t have a huge marketing budget. Luckily, there are countless advertising opportunities for businesses who want to make a big impact without spending a ton.

Google Ads are a favorite among home service providers because they’re easy to create, inexpensive, and highly effective!

If you haven’t added Google Ads to your marketing strategy, here are 3 great reasons to consider it:

You decide how much you want to spend
You probably know how Google Ads work – you place bids on keywords and search terms and set the max you’re willing to pay per click. If you win, you secure a top SERP spot for your ad. That top spot ensures that your ad will be the first thing customers see when they search your keywords. But that’s not all – they’ll also see your Google My Business (GMB) listing, and any organic search results! That’s multiple views in a single search, and you only pay for one of them.

You don’t have to be a marketing expert
Google introduced Smart Campaigns in 2019 to handle targeting and optimization for less experienced advertisers. Now, they’re making it even easier to build an ad campaign with their Performance Max option.

Performance Max allows you to advertise on all Google-owned channels, and it basically builds your campaign for you. You provide information on your campaign goals and objectives, your budget and bidding parameters, your ad copy, and your location, language, and ad scheduling, and Google does the rest!

You can choose the perfect ad format for your business
Google is offering a host of new ad formats, and many of them are fantastic tools for local businesses. You can pick from options like Auto Suggest Ads to feature your home service business in auto suggest results near users’ location. Or you could use Navigational Ads to have your business shown on a user’s navigation route regardless of their search destination.
You could also try Similar Places Ads to share your business with users who are searching for similar locations nearby. And don’t forget about Discovery Ads – they’re displayed in places like smartphone discovery feeds, Gmail, and YouTube to help new audiences discover your brand.
Advertising doesn’t need to be overwhelming! Let’s take a look at your goals and build a customized ad campaign that takes your home services business further!

5 Marketing Moves to Try TODAY!

Digital Marketing, Digital Marketing Partner, Online Marketing

There’s no one-size-fits-all marketing strategy that works for EVERY business, but there are plenty of marketing tactics that could benefit almost anyone.

Marketing trends are constantly on the move, and if you want to stay ahead of your competition, you’ve got to stay on top of the trends!

Here are 5 smart marketing moves you should add to your campaigns TODAY:

Collect First-Party Data
If you’ve been relying on third-party cookies to collect user data and insights, you’d better update your plan! Firefox and Safari have already banned them, and Google Chrome will be giving them the boot in 2023.
So, how can you get that all-important customer data?
Use what you’ve already got! Your CRM software, customer surveys or feedback, or previous purchases can speak volumes about your customer’s online behavior and preferences.

Guard Data with Your Life
Your customers are trusting you with sensitive information, and it’s up to you to guarantee that it’s secure.
Be open about the privacy measures you’re taking and build your customer’s trust that their personal information is in safe hands.

Use the Right Tools
Once you’ve collected all that amazing first-party data, what are you going to do with it?
You and your team don’t have the time to sort through mountains of data- but your software does!
Artificial Intelligence has come a LONG way, and machine learning is by far the fastest, most efficient way to sort and organize large quantities of data, so put away your spreadsheets and embrace the power of AI.

Make It Personal
Targeted marketing isn’t new, but it becomes more crucial with every passing year.
Customers expect a personalized experience. They want to know that you’re listening, and that you understand their wants and needs. The best way to prove it is by providing a customized, personalized user experience for your clients in every stage of the buying journey.
You can segment your audience based on where they are in your sales funnel, their prior purchases, their location, or other demographic features to provide a unique, individualized experience for every customer.

Try Something New
Sure, TikTok may have started as a place for teenagers to show off dance moves and try insane challenges, but the times, they are a-changing!
Short-form video platforms like TikTok and Instagram reels are taking over social media, and they’re not going anwhere anytime soon.
Try out one of the new video platforms (especially if your core audience is under 30). Do your research to determine which one is most likely to appeal to your audience, then put your video content creation skills to work!

If you’d like more advice on incorporating some of these trends into your current marketing strategies, we can help! Just let us know what trends you’d like to try at https://resonetrics.com/contact

Is Resonetrics Right for You?

Digital Marketing, Digital Marketing Partner, Online Marketing

Choosing the right digital marketing partner is important. You want to collaborate with an agency that understands your brand, your clients, your goals, and your mission.

There are plenty of digital marketing partners to choose from, but not every one will be the right fit for your business. So, where do you start?

Well, we don’t want to toot our own horn too much, be we recommend checking out Resonetrics first. Here’s why:

We are a small but powerful collective of experienced marketers, creatives, analysts, and coders, dedicated to helping businesses and non-profits reach their target audiences effectively.
Resonetrics uses technology to solve business problems. To do that, we dig deep into your marketing, business development, user engagement and production processes, looking for pain points where we can make things better.
With a background in visual communications for some of the biggest brands in the world, we’ve got the experience and taste to make your brand look great.
We’re tech-savvy. Whether it’s a complex approval workflow, a third-party integration, or just a better experience for your users, we’ve got the chops to get you there.
We’ve worked with brands in every industry imaginable. Many of our customers have been with us for years, brought back repeatedly by excellent service and cheerful support.
We believe that Resonetrics is the perfect digital marketing partner to help you take your brand to the next level, but we’re obviously biased, so here’s what our customers have to say:

“The common thread is their dedication to solving problems or achieving the desired goal in the most elegant and efficient way possible. They are exceptional at their craft and bring a wealth of insight and experience to every project. They also “humanize” technology for clients and team members. Their keenly intuitive sense of the user experience and how to achieve it has brought my brand vision(s) to life. It is with utmost confidence that I recommend Resonetrics.” -Carrie W.

“It’s important to have developers that are well versed in business. I’m not a technology professional, so when I describe my goals, methods and challenges, it’s all in terms of our specific business processes. Having developers that can do nothing but program and understand the backend mechanics of a website isn’t of use to us, which is why I greatly appreciated collaborating with Resonetrics.” -Richard S.

Resonetrics’ thoughtful advice and industry expertise helped the organization determine their goals and craft imaginative features for the site. The team’s friendly, helpful demeanor… made the project both stress-free and enjoyable.” -Carol C.

We’d love the opportunity to prove ourselves to you! If you’d like to learn more about the services Rsonetrics offers, please visit https://resonetrics.com/products/services

Make Room for EVERYONE to Grow

Digital Marketing, Digital Marketing Partner, Online Marketing

You want to grow your business, but you also want to provide the support your clients need to grow THEIR businesses as well.

However, last time I checked, there were only 24 hours in a day, and that’s just not enough time to do it all. But that doesn’t mean you have to choose between scaling your business or supporting your clients. You can do both- as long as you have a digital marketing partner!

Here’s how a digital marketing partner helps your business grow:

We take on and improve your marketing efforts to increase your visibility while you focus on your clients.
We can create a process that brings you ONLY high-quality leads and weeds out the ones that aren’t a great fit for your business.
We can update, optimize, and improve your website for the ideal customer experience.
We can build, implement, and monitor the marketing strategy that takes you to the top, saving you countless hours and a TON of work.
And here’s what we can do for your clients:

We’ll make it possible for you to take on ANY digital projects, knowing we’re behind the scenes handling web development, traffic building, and conversion.
Want to offer more services to help your clients increase their visibility and scale their business? Go for it! We’re by your side creating top-notch ad campaigns for all the major platforms, email marketing campaigns and devising and implementing new SEO strategies.
When you have a highly-skilled digital marketing partner, the possibilities are endless! You’ll finally have the freedom to focus solely on your clients, because you know your marketing is covered. You’ll be able to expand your service offerings without increasing your stress or workload because you’ve got us in your corner, helping you deliver on every promise!

A digital marketing partner is your secret weapon when you’re ready to do more with your business. Visit https://resonetrics.com/products/services to learn more about the support Resonetrics provides.

Add SEO to Your 2022 Goals

Digital Marketing, Online Marketing, SEO, SEO Expert

It’s a brand-new year, and I know you’ve got lots of great plans for how you’ll make 2022 the best year yet.

As you’re finalizing your goals for the new year, I’d like to offer a suggestion for one thing you should add to your list:

Work with an SEO expert.

More and more businesses are catching on to the fact that SEO really does matter. And as that awareness grows, your ability to play the SEO game might be the main thing that sets you apart from your competition.

The ever-changing Google algorithm makes it impossible to create a one-size-fits-all SEO strategy. As soon as you’ve mastered one thing, something else is going to change. But SEO experts know the drill, and they’re dedicated to constantly revising SEO strategies to keep your business on top.

When you work with an SEO expert, you get:

Strategic keyword insights that help you optimize your content to include top search-driven keywords
Expert advice on optimizing video and images for higher ranking
Pointers on creating content with link-building in mind
Tips on updating existing content for historical optimization
If you really want to make your business better in 2022, an SEO expert can make it happen. They know how to boost your ranking and get your business seen by the right people.

SEO experts help you improve your visibility in your community, and they get your business in front of prospective customers at the exact moment they’re ready to convert.

They know how to optimize your content effectively without resorting to keyword stuffing or relying on overused keywords. They stay on top of trends and keep their eye on the algorithms.

If you want your business to outrank the competition, you need an SEO expert.

Let us show you what cutting-edge SEO strategy can do for your business. Visit https://resonetrics.com/services/seo to learn more.