What’s a Digital Marketing Partner?

What’s a Digital Marketing Partner?

Could a digital marketing partner (DMP) be the right choice for your business?

Maybe – but first you have to understand what a digital marketing partner actually is! 

Simply put, a DMP is an off-site creative marketing agency that provides behind-the-scenes marketing support for your company. A DMP can cover your business’s marketing to free up your time and upgrade your advertising efforts, or help you provide a larger roster of marketing services for your customers. 

The best part of working with a DMP is that the entire process is completely invisible to your customers. Technically, your DMP is producing the marketing assets, but your client will never know because the finished product is distributed directly from YOUR company. 

A digital marketing partner is a smart way to expand your creative marketing capabilities without taking on the expense of an in-house team, which makes it a perfect fit for smaller agencies that are ready to grow. 

If you’re preparing to scale your business and increase your services, your budget might not support hiring a full-time marketing specialist, graphic designer, social media manager and more. But if you collaborate with a digital marketing partner, you won’t have to! 

You’ll have access to an incredibly talented pool of marketing experts, without having to go through the hiring process. No headhunting, no interviews, no onboarding- just a ready to work team at your fingertips. 

A digital marketing partnership is one of the easiest options for scaling your business. Not only does it help you improve your own marketing efforts and attract more high-quality leads, it allows you to do the same for your customers! You’ll have the support and expertise to help your customers build their brand online with innovative ad campaigns, and up-to-the-minute social media marketing strategies. 

There are many advantages to a DMP, but it all comes down to this; when you have a digital marketing partner your business can do more. 

If you’d like to learn more about what a digital marketing partnership can do for your business, visit https://resonetrics.com/resonetrics-guides/why-work-with-digital-agency-partner to download your free copy of The Ultimate Guide to Choosing the Right Digital Marketing Partner today! 

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Hitting Your Target – Improving Your Facebook Ad Strategy

Hitting Your Target – Improving Your Facebook Ad Strategy

Facebook ads are a key part of your marketing strategy. They’re affordable and quite effective, but there is one question that many marketers share; how do you get your ad seen by the right people???

Finding an audience isn’t a problem- more than a billion users log on to Facebook every day- but finding the right audience can be tricky. That’s why it’s so important to understand the intricacies of creating a targeted ad campaign on Facebook. 

Organic reach on Facebook is essentially dead, so if you want to get your brand in front of the right eyes, you’re going to need solid targeted marketing skills. 

Your campaign goals determine the techniques you want to use, so it’s always smart to start with your desired result. Do you want to expand your brand awareness and introduce your business to new audiences, or are you focused on increasing loyalty and building a bigger base of repeat customers? 

Let’s break it down:

Increasing your reach

When your goal is expanding your brand’s reach, your target is what’s commonly called a “cold” audience. You’re introducing yourself to people who don’t know anything about you or your brand, so you have to choose your audience carefully. 

You want to reach people who are likely to convert, and Facebook is ready to help! 

Facebook offers countless options for building your ideal audience. You can choose audiences based on general factors like age, gender, and location, but you can also get WAY more specific by segmenting based on factors like behavior, job or industry, income level, education level, political leanings and more. You can even factor in life events or milestones like engagements, weddings, or new babies. The combinations are truly endless. In fact, with all those things to choose from, you have to be wary of creating audiences that are TOO targeted, and therefor too small. 

When you’re reaching out to a cold audience, there are several things you can do to increase your ad’s success. 

 

Focus on clarity and descriptiveness when writing your ad. This is your introduction to your brand, and you want to showcase everything that makes it great.
Highlight the benefits more than the features. Features are great, but remember, customers buy solutions. 
Save the hard sell. Your goal is to introduce your product and get people interested in it. Selling comes later. 
Increasing brand loyalty

You’ve probably heard it before – it’s easier to sell to an existing customer than get a new one. That’s why loyalty campaigns are so important to your success. You want a strong base of loyal, happy customers, so you have to continually nurture relationships and keep engagement high. 

When you’re targeting existing customers, that’s known as a “warm” audience. They already know and love your brand, and your goal is to get them to make repeat purchases. This type of marketing is easier, but you still have to make sure you’re putting the right ad in front of the right people. 

If your product or service is aimed at people between the ages of 25 and 75, you’re not going to market it to the 25-year-old the same way you’d market to a 75-year-old. When you blast the same ad to every segment of your audience and hope for the best, that’s called the “spray and pray” approach, and it rarely works. 

Instead, you need to focus on creating ads specifically for the different segments of your audience. They’ll look different, and have different messaging, but they’ll share a single goal- give existing customers a good reason to buy again. You do this by including:

 

Sales or discount codes
New product launches
Testimonials or other user generated content (UGC)
Limited editions or last chance offers

When you know how to select and target your audience based on your goals, your Facebook ads become far more effective. If you’d like to learn more about targeted advertising on social media, Resonetrics is here to help! Click HERE to share your questions. 
 

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What Can YouTube Do for Your Business?

What Can YouTube Do for Your Business?

Some business owners are hesitant to jump onto YouTube with both feet. Making videos (well, good videos) takes time and a moderate level of skill. Plus, many business owners are under the impression that YouTube doesn’t do much for their SEO ranking – and if it doesn’t boost your SEO, why bother? 
Good news!!! You can use YouTube as a very effective part of your SEO strategy, you just have to know the tips and tricks. The methods for improving your SEO on YouTube are a little different than the ones you’re familiar with on other platforms, but they’re all easy to achieve. 
If you’re not using YouTube as a part of your content marketing strategy, it’s time to change that. Here are 7 steps for boosting your YouTube SEO:

Choose your keywords carefully
You’re probably used to looking for the most commonly searched keywords, right? Well, if you do that on YouTube, your video is going to get buried in a pile of other videos and you’ll be lucky to get a handful of views. Look for unique keywords. They may not have the highest search numbers, but you’ll have a MUCH better chance at standing out in a vast sea of competition. 
It’s okay to let your keywords inspire your content
If you find an awesome keyword and you just happen to have a relevant video on hand- way to go! You won the content jackpot. But if you don’t have a video ready to go, make one! Don’t let the opportunity to reach new viewers and expand your brand awareness slip away. 
Avoid keyword stuffing
That’s good advice for any platform, but it’s critical on YouTube. If your keywords aren’t relevant to your content, you run the risk of having your video removed. Don’t waste the time and effort you put into producing your video by choosing irrelevant keywords. 
Use subtitles or closed captions in your videos
This serves two purposes. First, it’s useful to your viewers who are watching without sound. Second, it gives you yet another opportunity to include your keywords. Mention the important ones at least a couple of times in your video, and make sure they’re included in your transcripts. 
Give your videos great titles and descriptions
If you want to get your views, you’ve got to have a catchy title that compels viewers to click. Use dynamic, engaging language that grabs their attention right away- and don’t forget to include your most important keywords! Same thing goes for your descriptions. You don’t have much space to make a big impact- about 100 characters. Include your most important information, links, and CTA at the beginning. 
Create custom thumbnails
Videos that use custom thumbnails perform better, so don’t rely on the basic ones generated by YouTube. Choose a high-quality image that accurately represents your content. 
Encourage Engagement
Don’t hesitate to ask your viewers to leave comments. Ask simple questions that make it easy to respond, and ALWAYS include a CTA to subscribe. The higher your rate of engagement, the higher your SEO ranking, so respond to those comments as quickly as possible and keep that connection going.
Want to learn more about YouTube SEO? Let us know!

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5 Tips to Build a Better Facebook Ad

5 Tips to Build a Better Facebook Ad

Marketing is an essential function of every social media platform, but Facebook consistently leads the pack. 

It’s not surprising – Facebook is the third-most visited website in the WORLD, so it’s no wonder many of the biggest companies spend a substantial chunk of their advertising budget on Facebook.

Luckily, Facebook is an equal-opportunity advertising medium. You don’t have to be a billion-dollar corporation to have great success with your social media ads – you just have to know the tips and tricks that bring the best return on investment (ROI).
 

Here are 5 things you should try to make your Facebook Ads even more effective:

Choose your audience based on your goals.

Facebook offers 3 different audience options, and each one is designed to target a different campaign goal.

If you want to introduce your brand to new audiences, use the Core Audience feature which defines audiences based on location, demographics, interests, and more. 
The Custom Audience feature helps boost engagement with people who are already interested in your brand, and retarget existing customers, app users, and website visitors. 
Lookalike Audiences puts your brand in front of brand-new prospects by showing your ad to people who are very similar to your existing customer base. 
Use the automatic placement feature.

Facebook allows you to customize your ad placement, but unless you have very specific goals that require particular placement, it’s best to rely on the automatic placement feature. Facebook will automatically put your ad in places where your target audience is most likely to convert. It’s easier and more effective than doing it yourself. 

Make it visually appealing.

It seems obvious, right? And yet, so many businesses waste their marketing budget on ads with boring stock images and uninspired copy. If you want to grab your audience’s attention, you need to put the effort into creating or acquiring beautiful, unique images and engaging, original copy. The best format for your ad depends on what you’re selling. 

Video Ads – people love video, and so does the algorithm. Video is a top ad choice for service providers because it’s a great way to educate your audience about what you do, but it’s also very useful for businesses who want to show their products in action. 
Image Ads – Choose high-quality professional images to display your products in their best light. If you’re a talented photographer, it’s fine to produce your own images, but if photography isn’t one of your skills, hire a professional – it’s worth it! 
Carousel Ads – When you really want to highlight all of your product’s amazing features, try a carousel ad. You can ad up to 10 images, and carousel ads consistently outperform other ad types. 
Monitor your performance.

Facebook has excellent tools for tracking your ad performance, and you should always take advantage of them. 

Facebook Ads Manager – this dashboard can measure your views, reach, engagement, ad spending, and more. 
Facebook Pixel – add this bit of code to your website to track visitor activity. The results help you create your custom audience and make retargeting easier. 
Test EVERYTHING!

Even though Facebook Ads are quite affordable, you don’t want to waste any of your precious advertising dollars! When you’re creating a new ad campaign, test out different images, ad copy, videos, and messaging. Simple A/B testing is usually enough to tell you what your audience prefers, and you can use that information to create customized campaigns guaranteed to bring results. 

Want to improve your social media marketing? Let Resonetrics help! Check out https://resonetrics.com/services/social-media-marketing to learn more.  
 

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Making the Most of Your Marketing Budget

Making the Most of Your Marketing Budget

You don’t have an unlimited advertising budget, so you want to get the maximum results for every ad dollar you spend. 
Improving your return on investment (ROI) or return on ad spending (ROAS) is easier than you might think. Here are 4 things to remember before you launch your next campaign:

Testing Beats Guessing
You’ve done your research. You know who your customers are and what they like, and you incorporate all that knowledge as you build a new ad campaign. But even if you’re absolutely certain that you nailed it, you shouldn’t launch a new campaign without thorough testing. 
Small details like color or typeface can have a big impact on how your audience responds to your ad.  Test out different versions and use your data to create ads that are guaranteed to land with your target audience. 
Make It Personal
Generic ads meant to appeal to everyone rarely succeed. Targeted advertising is far more effective, and it’s so widely used that it’s become customers’ baseline expectation. 
Your customers want to know that you GET them. You understand their wants, needs, frustrations and expectations, and you have a solution for all of it! Segment your list carefully, and focus on creating highly targeted, niche ads for each segment of your audience population. 
Try Something New
Business owners tend to stick with what works. Who can blame them? Nobody wants wasted ad spend, but if you constantly stay in your safety zone, you’re probably missing opportunities to broaden your audience and expand your brand awareness. 
Don’t be afraid to try different platforms, strategies, and methods. You might not win every time, but you’ll learn things that ultimately help you refine and improve your marketing strategy, and that’s priceless! 
Know Which Metrics Matter
In order to determine if you’re getting good ROI, you’ve got to be able to assess how your ads are performing. There are 4 key metrics that help you discern whether or not your ad spending is paying off. 
Cost per sale – divide the total spent on your campaign by the total sales you earned from it. If the number you spent is higher than the number you earned, you need to find ways to lower your cost per sale.
Conversion rate – check your conversion rate on each platform (most platforms include this option in their analytics dashboard) to determine exactly how many website visitors are converting to paying customers. 
Customer lifetime value – helps you pinpoint how much customers will spend in their lifetime. Simply multiply your average sale per client by the number of times they buy from you each year. 
Cost per lead – divide your total campaign spend by the total number of leads generated during that campaign. If you’re spending more to generate leads than you’re earning in conversions, you’re not getting the ROI you desire. 
The Resonetrics team can help you make the most of your advertising budget. Click HERE to learn how! 
 

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How to Write a Compelling Ad

How to Write a Compelling Ad

No matter what industry you’re in, you’ve got plenty of competition. So, how do you stand out from the crowd and make sure customers choose your brand?

It’s simple, really – you need a great ad. 

Compelling ad copy is the key to boosting your web traffic and increasing your landing page conversions, and these easy tips will help you write an ad that appeals to your customers and puts you miles ahead of your competitors. 

 

Know Your Audience
Before you can write a compelling ad, you have to know who you’re writing to. Determine who your customer is, what they value, and what will get their attention. When you can think from the perspective of your customer, it becomes much easier to write an ad that they’ll relate to. 
Identify the Problem
The foundation of any ad campaign is convincing potential customers that you can solve their problems and make their lives better. You have to prove yourself in your copy. Show them that you truly understand their problem and tell them how your brand will fix it. 
Start With a Compelling Headline
Many business owners focus too much on filling their headlines with keywords instead of crafting an attention-getting headline that inspires their readers to click. Keywords are important, but you need to remember that users click on ads that offer solutions, not ones that are packed with keywords. 
Use Emotional Triggers to Encourage Action
When you tap into your customers’ emotions, you vastly increase your chances of getting the all-important click. Use phrasing that inspires hope, trust, fear, anger- whatever you think will inspire your target audience to take action. 
FOMO Is Your Friend
What’s FOMO? Fear of missing out, and it drives more conversions than you can count. The idea of scarcity or missing out compels people to act quickly. Take advantage of that by including limited time offers or discounts. 
Put Your Most Compelling Copy First
This is one case where you DON’T want to save the best for last! Each platform has its own copy specifications and character limits. You don’t want your best stuff to get cut off, so make sure you put it front and center. 
Include Social Proof
Obviously, you think your brand is great, but you’re biased. Customers want to see real social proof that other people love your brand, so include reviews, ratings, testimonials, and statistics whenever you can. 
Optimize for Mobile
The vast majority of potential customers will be viewing your ad on a mobile device, so it’s imperative to optimize it. If you use video, make sure you include captions since most viewers watch without sound. 
Don’t Forget the CTA
If you want your customers to take action, you have to tell them what action to take! Include a strong, clearly worded CTA in your ad that tells them exactly what to do. 

If you want to create more compelling ad copy, Resonetrics can help! Visit us at https://resonetrics.com/ to learn more. 

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How to Know If Your Ad Is Working

How to Know If Your Ad Is Working

Perfecting your ad strategy takes time. You need to find the content, format, and platform that resonates with your audience and helps them spot your brand in a vast sea of competition. 

Clicks, likes, comments and shares are great indicators that you’re connecting with your audience, but you can’t rely on them alone. You need numbers-based data to show you when you’re on track and indicate when it’s time to course correct. 

Luckily, each social media platform comes with its own analytics dashboard to help you track your campaign’s reach and relevance. While your specific goals might play a role in determining which metrics you track, there are several that apply to every add campaign. 

If you really want to know if your ads are working, you should track:

 

Engagement
This is where those likes, comments and shares really matter. When your audience is responding favorably to your product, their engagement will increase. If you’ve seen a substantial increase in engagement rate, you know you’re doing something right, but if your numbers drop off suddenly, you’ll need to pinpoint why. 
Impressions and Reach
Reach lets you know how many people are seeing your ad. Most platforms tally the number of impressions, or views your ad receives. You’ll also be able to calculate the number of unique views your ad receives as well. Each major platform calculates impressions differently, but they all give you a clear picture of how often your ad is being seen. 
Retention
Retention is an important metric for video ads. It lets you know exactly how long your viewers are watching. If they stick with you until the end, you’ve nailed your video strategy. If they bounce after the first 5 seconds, you’ve still got some work to do. 
Followers
It’s good to keep an eye on your follower numbers. If your marketing strategy is on track, you should see those numbers growing steadily. Conversely, if you see a ongoing or sudden loss of followers, it’s a warning sign that you need to make some changes. 
Share of Voice
This lets you know who’s talking about your brand versus your competition. It determines what percentage of the overall conversation about your industry is focused on your brand. It helps you measure your impact and outshine your competition.
ROI
This is the big one- you’re spending money on your marketing, and everyone wants the most bang for their buck! This metric varies by platform, but most will help you track your cost per click, click through rate, referrals, and conversions. These numbers ensure that you’re making the most of your advertising budget. 

If you’d like to learn more about navigating your analytics dashboard, or boosting your marketing efforts, we’d love to help. Reach out at https://resonetrics.com/contact and let’s talk about how we can do more with your marketing money! 
 

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New Year, Better Business

New Year, Better Business

The new year is just days away. You can practically hear the countdown, 10…9…8…

Is your business ready? 

2022 could be your best year yet, you’ve just got to have the right tools and talent to make it happen. 

You’ve been working on strategies for the coming year, and no doubt, you’ve got some very big plans. You want to grow your business, bring in more leads, expand your brand, and up your customer satisfaction. 

A digital marketing partner can help you do it all. 

A digital marketing partner is an off-site creative agency that functions as a fully staffed marketing department without the overhead expense or demands of hiring in-house. 

When you partner with a digital marketing agency, you get instant access to a team of experts sourced from a global pool of top talent. Skip the exhaustive process of sourcing qualified prospects and conducting endless rounds of interviews and forgo the time-consuming task of onboarding and training new hires completely. 

Your digital marketing partner comes to you ready to hit the ground running. They speak the language of your business, and fully understand your needs and your customer’s expectations. 

They’ll help you grow your business and expand your brand by handling all of your marketing while also working behind the scenes to provide your customers with the highly skilled, specialized marketing services that take them to the top! 

And while your marketing partner has your campaigns and projects covered, you’re free to focus on your areas of expertise and do the things you do best! 

You can have a full team of marketing experts in place before the ball drops at midnight and be ready to roll out a brand-new roster of high-level marketing services on January 1st without adding to your workload. All it takes is a phone call…

2022 can be the year you do it all. If you’re ready to reach new levels of success, let’s talk https://resonetrics.com/contact.
 

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3 Biggest Benefits of Strong SEO

3 Biggest Benefits of Strong SEO

You already know that SEO is really important, but do you truly know the benefits of strong SEO? 

There are so many that if I tried to list them all, we’d be here all day! I don’t want to take up too much of your valuable time, so let’s just focus on the 3 major benefits of strong SEO.

 

Great SEO is the Key to Better Brand Awareness
You can’t grow your business if people don’t know about it! 
A high search engine ranking improves your visibility and ensures that more potential customers see your brand. 
As more customers see and recognize your business, your brand awareness grows – and that means more high-quality leads, social media followers, and better opportunities for your business.
 
SEO Builds Your Credibility
Would you trust a business that languishes at the bottom of the search results? Probably not…
The higher your ranking, the more credible and trustworthy your business appears. 
When you command one of the top 3 spots, you are seen as a leader and authority in your field, and that does a LOT to boost your reputation and move you ahead of your competition. 
 
Strong SEO Brings Customers Directly to You
Did you know that your most valuable leads come from search engine results? It’s true! SEO leads, also known as inbound leads, bring significantly higher conversion rates than outbound or cold leads. 
Strengthen your SEO lead generation by improving your website’s user experience. When you have a fast, easy-to-navigate site that’s filled with valuable content and optimized for mobile use, you’re poised to make the leap to top 3 search result spots. 
Those are the top 3 benefits of strong SEO, but that’s just the beginning! If you’d like to learn more about SEO strategy, visit https://resonetrics.com/services/seo
 

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7 Marketing Mistakes You DON’T Want to Make!

7 Marketing Mistakes You DON’T Want to Make!

You spend a lot of time and money on your marketing campaigns, and there’s no room for mistakes! 

Making the most of your marketing efforts if often a matter of knowing what to avoid. Here are 7 major marketing mistakes that can hurt your business:

 

Not Setting Specific Goals
Your marketing goals vary through each stage of your customer’s buying journey, and you should state your intentions for each segment before building your campaign. 
Know whether you’re trying to connect with customers, build brand awareness, or land the conversion, and plan your marketing message accordingly. 
 
Targeting the Wrong Audience
Who are your products or services for? If you said everybody, you need to head back to the drawing board.
 
Marketing to anyone and everyone is extremely ineffective. You need to create a target audience comprised of individuals that fit your ideal customer profile and personalize your marketing efforts to fit them. 
 
Underestimating User Generated Content (UGC)
Word-of-mouth is the gold standard for advertising. Nothing sells your brand better than a satisfied customer. 
If you’re not including reviews, testimonials, or other UGC in your marketing content strategy, you could be missing out on promising leads. 
 
Ignoring Your Data
How do you know if your marketing efforts are succeeding? Simple- just look at your data. 
Your analytics are a clear indicator of your current campaign’s success. They let you know what you’re doing right, show you where you need to make improvements, and guide your future marketing strategies. 
 
Skipping SEO
93% of online consumer experiences begin with a search engine. If your business isn’t commanding a top search result spot, you’re going to lose leads. 
Boost your SEO by consistently providing valuable content, improving your user experience, optimizing for mobile, and updating your keyword strategy. 
 
Avoiding Social Media
Social media is not optional. It is, hands down, the MOST effective way to connect with your customers and build lasting relationships. 
If you’ve been dragging your heels on setting up (and maintaining!) social media profiles, or cultivating social media marketing strategies, you’re holding your business back. 
 
Prioritizing New Leads Over Existing Customers
Yes, you need a steady stream of new leads to keep your business growing, but that doesn’t mean you can ignore your loyal customer base! 
These clients already know and love your business. Focus on repeat purchases, upselling, and rewarding your existing customers rather than putting all your efforts towards acquiring new leads. 

Is it time to spruce up your marketing strategies? We can help! Visit https://resonetrics.com/services/social-media-marketing to learn more. 
 

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