Resonetrics Digital Marketing Blog
3 Reasons You Should Include PPC Advertising in Your SEO Strategy
As a home services provider, you understand the importance of getting your name in front of customers, but it’s getting harder and harder to get the exposure you need organically. Organic reach through social media is all but dead, and even relying on strong SEO strategies might not be enough to get your business in front of your community. If you haven’t added Pay Per Click (PPC) advertising to your marketing plan, it’s probably time. Free advertising through SEO is great, but it’s not enough...
Can AI Take On Your Advertising?
Artificial intelligence (AI) is all around us. You probably use it every day without even thinking about it. That predictive text on your phone and computer? AI. Siri and Alexa? AI. That helpful customer service rep that helped with your last online purchase? Probably a chatbot. AI, in one form another, has become integral to most businesses. Your CRM software relies on it, as do the apps you may use for social media scheduling, invoicing, or a host of other tasks. Lately, AI is playing a...
5 Ways to Advertise Your Home Service Business for FREE!!!
Remember the halcyon days of organic reach via social media?? All you had to do was set up your profile, post regularly, and watch your brand recognition spread far and wide. Alas, the algorithm killed organic reach, and a lot of growing home service businesses don’t have a ton to spend on paid advertising. So, where’s the happy medium? Bad news first - you’re probably going to have to spend some money on paid advertising. It’s nearly impossible to get ahead without some effective online...
The 3 Best Paid Ad Options for Home Service Businesses
Growing your home service business means that you’ve got to get your name out there, but what’s the best way to get your name in front of potential customers without spending a fortune?? The phrase “paid ads” often strikes fear in the hearts of small business owners who don’t have a huge advertising budget, but that fear is often unfounded. Sure, the sky is the limit when it comes to buying ad space, but that doesn’t mean you have to sell your firstborn to effectively promote your business!...
5 Simple SEO Strategies to Get Your Home Services Business SEEN!
As a home services provider, you’re in an enviable position - you’re surrounded by potential customers everywhere you go! Your customers are your neighbors and friends, your bank teller, and even the person ahead of you in the supermarket checkout line - but how do you get the word out about your business?? Local SEO has made it easier than ever to boost your visibility without resorting to gimmicks (inflatable wavy-arm guy, I’m looking at you) or ineffective marketing tactics. You’ve probably...
Your Guide to Picking the Right Social Media Platform
When you’re looking to build a connection with potential and existing customers, where do you turn? If you’re like most home service providers, you depend on social media to help create and nurture lasting relationships with your clients, but you might wonder, do you need to be active on EVERY platform?? Short answer - no. Here’s the thing, each of the major platforms has its strengths. Facebook is great for building a loyal customer following. LinkedIn is the best place to expand your...
3 Great Reasons to Get Google Ads
As a small business owner, you probably don’t have a huge marketing budget. Luckily, there are countless advertising opportunities for businesses who want to make a big impact without spending a ton. Google Ads are a favorite among home service providers because they’re easy to create, inexpensive, and highly effective! If you haven’t added Google Ads to your marketing strategy, here are 3 great reasons to consider it: You decide how much you want to spendYou probably know how Google Ads work...
5 Marketing Moves to Try TODAY!
There’s no one-size-fits-all marketing strategy that works for EVERY business, but there are plenty of marketing tactics that could benefit almost anyone. Marketing trends are constantly on the move, and if you want to stay ahead of your competition, you’ve got to stay on top of the trends! Here are 5 smart marketing moves you should add to your campaigns TODAY: Collect First-Party DataIf you’ve been relying on third-party cookies to collect user data and insights, you’d better update your...
Is Resonetrics Right for You?
Choosing the right digital marketing partner is important. You want to collaborate with an agency that understands your brand, your clients, your goals, and your mission. There are plenty of digital marketing partners to choose from, but not every one will be the right fit for your business. So, where do you start? Well, we don’t want to toot our own horn too much, be we recommend checking out Resonetrics first. Here’s why: We are a small but powerful collective of experienced marketers,...
Make Room for EVERYONE to Grow
You want to grow your business, but you also want to provide the support your clients need to grow THEIR businesses as well. However, last time I checked, there were only 24 hours in a day, and that’s just not enough time to do it all. But that doesn’t mean you have to choose between scaling your business or supporting your clients. You can do both- as long as you have a digital marketing partner! Here’s how a digital marketing partner helps your business grow: We take on and improve your...